Daily news and insight into the Millennial generation for media and marketing professionals


Posts Tagged ‘iphone’

Ypulse Essentials: Amazon’s Children’s Imprint, Twitter Time Capsule, JCPenney’s Geniuses

Posted by melanie | 12/07/11 | No Comments

Amazon gets on the kids’ book bandwagon (buying rights to 450 Marshall Cavendish titles, but it doesn’t plan to stop there and hopes to acquire many more children’s stories. Amazon says it sees the children’s book segment as “an opportunity …

Ypulse Essentials: Warner Bros. Creepy Social Series, Arby’s Goes ‘Healthy,’ Music Makes It All Better

Posted by melanie | 09/29/11 | No Comments

We know Millennials have more relaxed views about online privacy (than do older generations, but even they might think Warner Bros. has crossed the line with its new online “social series” called “Aim High.” Starring Jackson Rathbone of “Twilight” fame …

Ypulse Essentials: Updates To COPPA Coming, Smartphone Owners, What Makes Millennials Different

Posted by melanie | 09/07/11 | 1 Comment

As technology evolves, so must privacy measures (which is why the FTC is updating COPPA to incorporate protections for children under age 13 who access apps online and on their parents’ smartphones. Social networks will also be under scrutiny in …

Ypulse Essentials: Facebook+Skype, Eminem Tops 1 Million Downloads, A Fifth ‘Pirates Of The Caribbean’?

Posted by melanie | 07/06/11 | No Comments

The Internet guessed right; the “awesome” Facebook announcement (was an integration of video calling via Skype, as well as group chat functionality and a new design. Will that be enough to stave off the new kid on the block, Google+, …

Ypulse Essentials: Apple’s Cloud Service Contracts, Facebook Wants To Share Media, Lady Gaga Is A Millennial Superhero

Posted by melanie | 05/27/11 | No Comments

Apple is on the verge of launching (its cloud music service, with a major leg up on the competition: it has contracts with three of the four major music labels and is likely to nail down the last one soon. …

A Gen Y’er Buys The Buzz For Windows Phone 7

Posted by youth advisory board | 10/28/10 | No Comments

Ed. Note: When Microsoft pulled the plug on the Kin this summer to focus “exclusively” on Windows Phone 7, critics and anemic sales pointed to the real motivation behind the sudden strategy shift — a teen market that was just …

Ypulse Essentials: Netflix Available On iPhone, Myth-Busting How To Reach Teens, Millennial Fashionistas Set Fall Trends

Posted by dylan | 08/26/10 | No Comments

Your Netflix queue is now available for streaming on your iPhone (and Netflix predicts that their DVD by mail service will peak in 2013 as more of their customers embrace multiple devices. Speaking of, check out this viewpoint on the …

Ypulse Interview: Bob Mersereau, Boy Scouts of America

Posted by emma | 08/17/10 | No Comments

Today’s Ypulse Interview is with Bob Mersereau, National Director of the 100th Anniversary at the Boy Scouts of America. One of the country’s oldest youth development programs, the BSA are currently celebrating their first century as an organization — …

Ypulse Essentials: ‘Eclipse’ Premieres, Seventeen.com Relaunched, Foursquare Gets Funding

Posted by casey | 06/30/10 | No Comments

‘Eclipse’ premieres (with the biggest domestic release in Hollywood history. And A.O. Scott says it’s “more robustly entertaining film than either of its predecessors.” See our YAB Review from Meg Reid for more. Also Twihards have descended on Forks, …

Ypulse Essentials: Alloy Inc. Is Sold, Madonna Reinvents Herself (Again), LBGT Lit

Posted by casey | 06/24/10 | No Comments

ZelnickMedia to acquire Alloy, Inc. (The new company plans to “build Alloy into a leading entertainment and media brand for the millennial generation,” though Alloy is already off to a good start with titles like “Gossip Girl” and “The Vampire …