Things You Should Know: Silent Discos

Welcome to Things You Should Know, our ongoing series on Millennial-fueled trends, events, slang, and memes that will keep you up-to-date on what is happening in youth culture.

Imagine entering a concert venue flooded with neon lights, illuminating thousands of people energetically dancing and swaying… in silence. You have entered into the world of the Silent Disco, a music and event phenomenon that is enticing Millennials to tune in, by tuning out everything but the music.

The Silent Disco hinges on wireless headphone technology. On arrival, attendees are given headphones that utilize radio frequency transmission to broadcast sound through and around any physical objects, and allow partygoers to choose from two or three music channels that they can switch between whenever they like. As opposed to traditional speaker systems, headphones allow listeners maximum sound quality and intensify music events for a more personal experience.

These events bypass the restrictions of traditional concerts because of their silence. Silent Discos allow young adults to party all night long without the troubles of noise violations. The idea for silent concerts was originally conceived in the ‘90s by eco-activists to reduce noise disruption in outdoor spaces. What appeals to Millennials today ranges from rapid exposure to different music genres to vastly improved sound to the feel of a group experience that is poignantly customized. Everyone is dancing, but not necessarily to the same song, and the element of music choice makes each person’s experience unique. Silent Discos allow Millennials to literally dance to the beat of their own drum, engaging in a collective atmosphere while also tuning in for an experience that is all their own.

The popularity of Silent Discos has spread rapidly across…

 
 
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Millennial News Feed

Quote of the Day: “I'm trying to save roughly $5,000 to buy a vehicle. It will take me another 6 months or so.” –Male, 16, NC

The year started with a report that teens are leaving Facebook, and it’s ending the same way. A report this week showed that 88% of 13-17-year-olds were using the network in 2014, a drop from 94% in 2013. We’ve looked at the reasons that teens just aren’t as interested in Facebook before, and Ypulse’s latest social media tracker survey actually showed that currently only 63% of 13-17-year-olds say they use Facebook. (Mashable)

Millennial tastes are shaping the future of fast food, and majorly impacting longstanding brands. But what chains are keeping them happy now? YouGov BrandIndex ranked the restaurant chains that 18-33-year-olds would consider going to again to gauge their current brand loyalty. Gourmet sandwich chain Jimmy John’s topped the list, with 83% saying they would return. Chipotle, Chick-fil-A, Whataburger, and Subway made up the rest of the top five, in that order. (Business Insider)

Video sharing competition is heating up. Former Hulu CEO Jason Kilar has launched Vessel, his new subscription video service, which has been predicted to be a YouTube competitor. To entice creators to post content, they’re being offered $50 for every thousand views in the first three days they are posted, ifthey are only posted on Vessel. After a “72-hour exclusive window” the content can be shared on other sites. Currently Vessel is only open to creators, and a consumer launch “is pending.” (StreamDaily)

Kids are often shielded from adult content, usually because it is deemed too violent. But in reality, their bright cartoons might feature more carnage than grown-up fare. A recent study looked at the biggest children’s and adult movie hits in the same year and found that “two thirds of the 45 highest grossing children’s animated films feature an onscreen death of a major character” compared to half of the top “non-kid” films. “Death and destruction” are just a regular part of your average animated classic. (NYMag)

‘Tis the season for gift swaps, including the sinister favorite White Elephant—also known as Yankee Swap and Nasty Christmas. Old Navy is featuring the game in their holiday Vine campaign. Each day a video reveals gifts, from a high-end trip to a pogo stick, that will be given out, and every person who re-Vines or likes the clips is entered to win. The brand has also tapped 12 popular Viners to create their own clips in which they steal a previously opened gift or stay with the gift of the day. (Old Navy)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold tier subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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