Things You Should Know: Silent Discos

Welcome to Things You Should Know, our ongoing series on Millennial-fueled trends, events, slang, and memes that will keep you up-to-date on what is happening in youth culture.

Imagine entering a concert venue flooded with neon lights, illuminating thousands of people energetically dancing and swaying… in silence. You have entered into the world of the Silent Disco, a music and event phenomenon that is enticing Millennials to tune in, by tuning out everything but the music.

The Silent Disco hinges on wireless headphone technology. On arrival, attendees are given headphones that utilize radio frequency transmission to broadcast sound through and around any physical objects, and allow partygoers to choose from two or three music channels that they can switch between whenever they like. As opposed to traditional speaker systems, headphones allow listeners maximum sound quality and intensify music events for a more personal experience.

These events bypass the restrictions of traditional concerts because of their silence. Silent Discos allow young adults to party all night long without the troubles of noise violations. The idea for silent concerts was originally conceived in the ‘90s by eco-activists to reduce noise disruption in outdoor spaces. What appeals to Millennials today ranges from rapid exposure to different music genres to vastly improved sound to the feel of a group experience that is poignantly customized. Everyone is dancing, but not necessarily to the same song, and the element of music choice makes each person’s experience unique. Silent Discos allow Millennials to literally dance to the beat of their own drum, engaging in a collective atmosphere while also tuning in for an experience that is all their own.

The popularity of Silent Discos has spread rapidly across…

 
 

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Millennial News Feed

Quote of the Day: “YouTube is an ocean of entertainment. No other app can provide as much entertainment as YouTube.” –Male, 18, NY

As Millennials’ spending power begins to outpace Boomers’, what are they buying more than any other generation? The answers might surprise you. A list of ten things that young consumers are buying more often include gas station food and snakes (?!). But the rest of the list is less shocking: they’re also buying more craft beer, piercings and tattoos, same day delivery, and, of course, hot sauce. (Time)

Facebook has been upping their video game as the online content wars have heated up, and it seems to be paying off.  The social network’s recent earnings report shows a significant increase, brought on by their video growth. The report says that “billions” of videos are watched on the platform each day, and that 75% of those are on mobile. Facebook Pages (for celebrities, businesses, etc.) have reportedly been sharing 40% more video since the beginning of this year alone. (Streamdaily)

In a recent New York Times article examining campus suicide, Cornell’s director of counseling cited the pressure to look perfect on social media as an amplifier of the problem, “since students feel compelled to post smiling selfies even when they’re struggling." One female student tells New York Magazine, “When I posted [this photo], I subconsciously hoped that if I could convince others I was happy, then maybe I could believe it myself.” (NYMag)

We know Millennial men want to be hands-on dads, but some might be finding fatherhood a more difficult balance than they had planned. Researchers say that their struggles could be because workplace policies have “not caught up to changing expectations at home,” and Millennials’ more egalitarian views on parenthood. One survey found that 24% of Millennial men who had not had children expected to shoulder most of the child care responsibilities, while only 8% of those with children actually did. (NYTimes)

Though young consumers are certainly shopping from their phones, our list of their top ten favorite apps did not include any from the retail category—hinting at an opportunity for retailers to step up their mobile game. Online-only store Everlane has created an app to “cater to their biggest fans” with suggestions on what to wear based on the daily weather, and early exclusive access to items on the app only. (TechCrunch)

Quote of the Day: “Pandora is my favorite app because I LOVE music and creating stations that introduce me to new songs I didn't know about.” –Female, 31, GA

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