Things You Should Know: Silent Discos

Welcome to Things You Should Know, our ongoing series on Millennial-fueled trends, events, slang, and memes that will keep you up-to-date on what is happening in youth culture.

Imagine entering a concert venue flooded with neon lights, illuminating thousands of people energetically dancing and swaying… in silence. You have entered into the world of the Silent Disco, a music and event phenomenon that is enticing Millennials to tune in, by tuning out everything but the music.

The Silent Disco hinges on wireless headphone technology. On arrival, attendees are given headphones that utilize radio frequency transmission to broadcast sound through and around any physical objects, and allow partygoers to choose from two or three music channels that they can switch between whenever they like. As opposed to traditional speaker systems, headphones allow listeners maximum sound quality and intensify music events for a more personal experience.

These events bypass the restrictions of traditional concerts because of their silence. Silent Discos allow young adults to party all night long without the troubles of noise violations. The idea for silent concerts was originally conceived in the ‘90s by eco-activists to reduce noise disruption in outdoor spaces. What appeals to Millennials today ranges from rapid exposure to different music genres to vastly improved sound to the feel of a group experience that is poignantly customized. Everyone is dancing, but not necessarily to the same song, and the element of music choice makes each person’s experience unique. Silent Discos allow Millennials to literally dance to the beat of their own drum, engaging in a collective atmosphere while also tuning in for an experience that is all their own.

The popularity of Silent Discos has spread rapidly across…

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “I participated in Bikram Yoga, because I found a few YouTube tutorials on it.” –Female, 24, MN

Being featured in the (racy) lyrics of Beyoncé’s hit single “Formation” has caused Red Lobster’s sales to spike 33%. But a wave of frustration hit Twitter after the brand took too long to respond to the song, and failed to live up to expectations. One user advised,“Yo @redlobster, all you have to do is NOT f*** up. Just give the Twitter over to your highest ranking Black person under 33. Trust me.” But after eight hours Red Lobster tweeted an underwhelming: "Cheddar Bey Biscuits" has a nice ring to it,don't you think? #Formation @Beyonce.” The indecent highlights what young consumers expect from brands on social media. (MediaPostBuzzFeed)

The newly funded Stash investment app is hoping to “break down the barriers that prevent nearly three quarters of Millennials from investing.” To appeal to the risk-averse generation, the app allows users to invest as little as $5, and describes investments in easy theme-like terms, like “Clean and Green.” For the founders it’s all about setting up users for the long-term: “By lowering the minimum level of investment, enabling Millennials to invest in broad themes that they care about, and guiding them along the path toward building smart lifelong investment habits, Stash has the potential to empower an entire generation to reach their financial goals.” (Business Wire)

Fit has gone glam for Millennials—and not just in the U.S. Young Chinese women are embracing working out, and shifting traditional beauty ideals. In a 2003 survey, 1,000 working females cited an ideal body to be "an almost-emaciated, willowy physique," but social media and celebrity influence, as well as more awareness to physical health, are making strength the new goal. Women sharing their fitness journeys are becoming major influencers and creating new personal brands, and the fitness industry in China has grown 13% yearly since 2010. (Refinery29)

ESports—multi-player competitive video gaming—is expected to generate $463 million in ticket sales, merchandise, sponsorships, and advertising for 2016, and networks want a piece of the action. But can it translate to TV? TBS is premiering E-League, a 10-week eSports competition series that will stand as a true test on whether the phenomenon can “find the right balance between achieving scale and retaining its core audience of digitally forward young men.” Critics have good reason to be skeptical: ESPN2’s airing of an eSports college competition perplexed viewers, frustrated broadcasters, and scored a 0.1 Nielsen rating. (Adweek

British director Anthony Wilcox’s new action-packed thriller,Shield 5, is captivating audiences—the Instagram audience that is. The series, which currently has 30,000 followers, is being called “social cinema,” and each episode is the length of an Instagram video: just 15-seconds. Wilcox’s love for fast-turnaround projects and very low budget is what ultimately inspired him to choose the platform. There was also the potential to go viral: "If you’ve got the opportunity to show your work to a much, much bigger audience…all around the world, it might be worth trying it." (Fast Company

Quote of the Day: “I share my selfies by making it my profile picture.” —Female, 23, IL

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies