Things You Should Know: Silent Discos

Welcome to Things You Should Know, our ongoing series on Millennial-fueled trends, events, slang, and memes that will keep you up-to-date on what is happening in youth culture.

Imagine entering a concert venue flooded with neon lights, illuminating thousands of people energetically dancing and swaying… in silence. You have entered into the world of the Silent Disco, a music and event phenomenon that is enticing Millennials to tune in, by tuning out everything but the music.

The Silent Disco hinges on wireless headphone technology. On arrival, attendees are given headphones that utilize radio frequency transmission to broadcast sound through and around any physical objects, and allow partygoers to choose from two or three music channels that they can switch between whenever they like. As opposed to traditional speaker systems, headphones allow listeners maximum sound quality and intensify music events for a more personal experience.

These events bypass the restrictions of traditional concerts because of their silence. Silent Discos allow young adults to party all night long without the troubles of noise violations. The idea for silent concerts was originally conceived in the ‘90s by eco-activists to reduce noise disruption in outdoor spaces. What appeals to Millennials today ranges from rapid exposure to different music genres to vastly improved sound to the feel of a group experience that is poignantly customized. Everyone is dancing, but not necessarily to the same song, and the element of music choice makes each person’s experience unique. Silent Discos allow Millennials to literally dance to the beat of their own drum, engaging in a collective atmosphere while also tuning in for an experience that is all their own.

The popularity of Silent Discos has spread rapidly across…

 
 

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Millennial News Feed

Quote of the Day: “I was completely invested in Breaking Bad, it took a simple everyday man and slowly dehumanized him through choices that an individual in real life could have possibly made or gone through.”—Male, 22, NJ

The creators of livestreaming pioneer Meerkat made a new app in secret—and it’s doing great. Houseparty is a group video chat platform designed to “capture some of the spirit of Meerkat but in a more personal way that encourages users to participate.” Users can create or join “rooms” to video chat with friends, and are warned if an unknown mutual friend joins the group. The app opens to a camera like Snapchat, is “sprinkled liberally” with emojis, and has already generated almost 1 million mostly teenage users during its testing phase. (Mashable)

Neiman Marcus is in full support of the "see now, buy now" retail strategy some brands have been adopting to keep up with impatient young consumers. The retailer has seen sales decline for fourth straight quarters, and is citing an “out-of-sync fashion cycle” as a crucial part of their troubles. Now that just launched collections are "blogged and broadcasted all over the world via social media," and fast fashion retailers are “delivering trends before ‘authentic runway looks are delivered to stores,’” the retailer is encouraging their vendors to deliver products quickly after release to keep up. (Fashionista

Club Med knows not all Millennials are “frugal single travelers.” The travel brand, “where all the cool kids went in the 70s and 80s,” is now setting their sights on affluent Millennial parents who travel. Spending $1.5 billion in facilities upgrades, Club Med now offers “zen oases,” where “parents to briefly recuperate away from their kids” and escape the pressures of work and home. They also are focusing on the experiential aspect of their brand, adjusting their website to allow visitors to experience their trips digitally before their buy. (Skift)

Kano, one of the first and most unique toys to teach kids coding, is heading back to the Kickstarter to promote three new programmable do-it-yourself kits. Their new products focus on a toy coming “to life when it responds to its environment," and includes a Pixel display that can be taught to display different colors and shapes in response to sounds. The brand’s target market is 8-14-year-olds, but they aim to make it “simple for anyone in the world to make, hack, create, manipulate, and warp technology as it is to use it today." (Fast Company)

Marketing to the post-Millennial generation is all about getting creative, and serving ads through sponsored content is resonating strongly with teens who fully understand it’s a marketing strategy. When AwesomenessTV looked into their popular series Royal Crush—which takes place on a cruise ship and is sponsored by Royal Caribbean—they found that is was 30% more efficient than TV. But one form of traditional advertising is still effective: sampling. To promote their moon sneakers and hot sauce, GE toured colleges to target engineering students. (Adweek

Quote of the Day:  “Young and Hungry are short 30 minute shows, so I can watch it on my lunch breaks at work. I like the humor and the characters. The story line is easy to follow. It's an easy show to binge watch.”—Female, 20, WS

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