Redefining “Social” As Millennials Switch Mediums 27 Times An Hour

Today’s post comes to us from Matt, a Youth Advisory Board member who, like many Millennials, notices how often his generation switches from one medium to another in search of new entertainment and information. This frequent shift of attention among technologies — which occurs 27 times an hour! — has inevitably impacted social situations and how Gen Yers interact with each other. Yet, it's also created a new definition of "social" as Matt explains weighing in on the pros and cons of having tons of technology at our fingertips. This desire to multitask and move between mediums creates a challenge for marketers as they have to work harder to capture Millennials' attention, but they can do so by providing ads that are entertaining and worthwhile for the consumer...

To contact members of the Youth Advisory Board, you can email them at youthadvisoryboard @ ypulse.com or simply leave a message in the comments.

Redefining "Social" As Millennials Switch Mediums 27 Times An Hour

Switching Devices FrequentlyThere were many lazy afternoons this past semester when I would be sitting in my living room with a couple of friends. The sun was pouring through our sliding glass door, the television was on, and music was blaring from my roommates’ bedroom. Meanwhile, each person was glued to their smartphone playing Words With Friends or another interactive game with someone who wasn’t even in the room.

I remember looking around the room and thinking that this completely sums up how technology has changed how Millennials interact. We have so many choices to be entertained and informed that it’s so easy to neglect what’s right in front of us, often the people we’re with.

But that’s not to say that technology has made us less social. It may, in fact, be the opposite; we can stay connected to more people than ever through…

 
 
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Millennial News Feed

Quote of the Day: “I wish I could cut out filling out timesheets for work. It's ridiculous, it takes up an insane amount of time, and it is almost entirely irrelevant to my job, which is not hourly.” –Female, 29, PA

The App Store seems to be flooded with weight loss apps for adults, but what about kids? Since the obesity epidemic a continued concern for young consumers, it’s an area that is beginning to be explored, and Kurbo Health has created the first ever diet-focused app for 8-18-year-olds. Although some are wondering if weight loss apps for children are appropriate, Kurbo insists they focus on making healthy choices and incorporating physical activity into everyday life rather than regimented calorie counting. Using a traffic light-esque system where healthy foods are labeled “green” and processed junk food is labeled “red,” the app says they have an 85% success rate in lowering a child’s BMI. (The Daily Dot)

Over the past decade we have seen the meaning of  “celebrity” morph and fracture. What was once based on winning prestigious awards is now influenced by factors like online follower counts. So what does it mean to be famous in 2014? Several successful young musicians weigh in on playing the fame game in a time when music sales are lower than ever. Their responses include reflections on recognition, invasions of privacy, getting paid to go to parties, and promoting your own identity to make it big. (BuzzFeed)

The next generation is being exposed to more mobile devices at younger and younger ages, and entertainment brands are evolving to keep up, with good reason: a new study has found that the number of kids using tablets in the U.S. has more than doubled since 2012, rising from 13% to 31% among kids 4-14-years-old. The report also found that kids’ usage of smartphones and tablets trumps all other consumer electronics, and 35% of parents said that their child uses a smartphone, another giant leap from 21% in 2012. (Kidscreen

Facebook was not too long ago considered a social media marketing must, but agencies say the site may be on its way out when it comes to brand publishing, thanks in part to reduced consumer reach. Brands are reportedly pulling away from Facebook in “dramatic numbers,” instead using alternate social media outlets and their own microsites—like the EA sports Madden Giferator we recently covered—where they can control efforts and collect their own data. (Adweek)

The work ethic of Millennials is often compared to Boomers’ and (sometimes unfairly) criticized, but according to recent research, by 2020 Millennials will make up around 50% of the workforce, so figuring out what makes the next generation of employees happy in the workplace is becoming increasingly important. Mentorship programs, time flexibility, structure transparency, and social good are all features that help bring successful Millennial candidates in the door and keep them there. (Mashable)

Our daily insights article, available to Silver and Gold tier subscribers, illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." (Ypulse)

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