Not All Millennials Dream Of Big City Life

Minneapolis SkylineAs Millennials come of age and graduate from college, they’re making decisions about where they want to live and put down roots. Watching shows like “Girls,” “I Just Want My Pants Back," “Men At Work,” “2 Broke Girls,” and even “Glee,” one would think that all Millennials are clamoring for their chance to make it in New York City. Putting aside the idea that “making it” is really more about simply surviving in the current economy, we had to wonder if most Millennials really are thinking that life in the big city is for them, so we asked nearly 1500 Millennials about where they see themselves living. The breakdown:

  • 41% want to live in a city, the bigger the better;
  • 40% say smaller cities are more their style;
  • 19% prefer small town life.

While slightly more Millennials want to live in a big city, nearly as many think smaller cities are for them. Small cities have been putting in a lot of work to attract young people. There are burgeoning art scenes, green initiatives (including steps to make small cities more walkable and bikeable), revitalizations of downtown areas… In many ways, smaller cities have many of the same attractions as big cities, without the high cost. But also without the name recognition.

There’s still something about telling high school and college friends that you’re living and working in a big city, but slowly, small cities are owning certain niches of cool — music, bike culture, fashion, and more. From Portland to Minneapolis to Detroit (yes, Detroit), creative and innovative young residents are upping their cities’ cool cache, drawing even more hip 20-somethings to move there and even brag about it. What’s more, Millennials have a better chance to get noticed and make their mark in small cities — both in their jobs and in their social sphere —…

 
 
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Millennial News Feed

Quote of the Day: “I hope to be a good person that can change the world for the better. I want to be an artist and an author and a musician in my free time, and be a veterinarian as my profession.” —Female, 15, WA

Xers and Boomers may look down upon the growing subset of Millennials moving back in with mom and dad, but instead of feeling bad for themselves, these kids are making it work. A closer look at their post-grad lives is being explored in Boomerang Kids—a photojournalist series inspired by one Millennial’s experience of moving back home after draining resources as a photography assistant. The juxtaposition of reaching towards adulthood while still living in their childhood rooms paints a fuller picture of how many are living day-to-day. (Fast Company

Wendy’s may be tainting the comeback of one of their most popular items—the pretzel bun—in a #PretzelLoveSongs commercial being called out for “lazy parodying.” Those who feel nostalgic for the ‘90s hit song “To Be With You” are cringing over the Wendy’s commercial remake, and voicing their extreme distaste on Twitter. Be careful playing with Millennials’ nostalgia, because not taking it seriously could land a brand in hot water. (Uproxx)

How can we make kids exercise more? Since dragging them away from their screens is more difficult than ever, Wokamon is a new app from China that is making kids bring their devices outside and take a walk in order to feed their virtual pets. The cute aliens feed on energy, and the app’s pedometer technology measures steps, distance, and calories that add up to advance pets to new levels and unlock characters. Though targeted to kids, teens and adults can benefit from the app’s fun approach to fitness and sync it with other wearable trackers. (Springwise)

One mom’s open letter to Lands’ End asking why there have been cool science shirts designed for boys but not for girls has quickly gained momentum online with other parents this month, and pushed the brand to launch an entirely new line of science-themed tees for girls who love NASA, sharks, and the like. The brand has been accused of gender stereotyping in the past, and is addressing the posts on its Facebook page directly by rolling out new science-themed styles for girls this fall. (Huffington Post)

Digital versus unplugged is the wedding debate of late, and the line between too tech-centric and being completely disconnected is one that brides and grooms are finding difficult to straddle. Social media is increasingly being used to create wedding albums via couple-specific hashtags, but some couples are so turned off by the near constant focus on camera phones during a wedding that they are enforcing device-free ceremonies. (NYT)

Quote of the Day: "A benefit of unplugging is getting a more personal view of the world back. (Social media tends to distort your perception to bend to what others are thinking/feeling/saying/doing.)” —Female, 25, MN

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