Not All Millennials Dream Of Big City Life

Minneapolis SkylineAs Millennials come of age and graduate from college, they’re making decisions about where they want to live and put down roots. Watching shows like “Girls,” “I Just Want My Pants Back," “Men At Work,” “2 Broke Girls,” and even “Glee,” one would think that all Millennials are clamoring for their chance to make it in New York City. Putting aside the idea that “making it” is really more about simply surviving in the current economy, we had to wonder if most Millennials really are thinking that life in the big city is for them, so we asked nearly 1500 Millennials about where they see themselves living. The breakdown:

  • 41% want to live in a city, the bigger the better;
  • 40% say smaller cities are more their style;
  • 19% prefer small town life.

While slightly more Millennials want to live in a big city, nearly as many think smaller cities are for them. Small cities have been putting in a lot of work to attract young people. There are burgeoning art scenes, green initiatives (including steps to make small cities more walkable and bikeable), revitalizations of downtown areas… In many ways, smaller cities have many of the same attractions as big cities, without the high cost. But also without the name recognition.

There’s still something about telling high school and college friends that you’re living and working in a big city, but slowly, small cities are owning certain niches of cool — music, bike culture, fashion, and more. From Portland to Minneapolis to Detroit (yes, Detroit), creative and innovative young residents are upping their cities’ cool cache, drawing even more hip 20-somethings to move there and even brag about it. What’s more, Millennials have a better chance to get noticed and make their mark in small cities — both in their jobs and in their social sphere —…

 
 
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Millennial News Feed

Quote of the Day: “I think when I'm a parent my top concern in raising a child will be, in general, just not screwing them up." –Female, 14, MA

It is becoming common practice for busy Millennials to skip breakfast, but that doesn’t mean they don’t like breakfast food. In fact, this generation is more likely than others to eat breakfast at times other than traditional morning hours, and 16% are pushing back their mealtime to use breakfast as an afternoon snack. Their adventurous food preferences are influencing the “premiumization” of breakfast items, but since we know that the majority of Millennials enjoy cooking, there is also opportunity in "speed-scratch" products for the 65% who prefer to make breakfast foods from scratch. (MediaPost)

In the past three years, Lego has seen its consumer base change from 90% boys to 40% girls, thanks in part to its Lego Friends collection of girl-targeted construction sets. Activity kits like Rainbow Loom and GoldieBlox, along with licensed Frozenmerchandise, have helped drive the surge in sales for girls toy divisions, whereas action figure movies have begun to cannibalize each other in the boys toy aisle. (Kidscreen)

In the Age of Not Believing, images online and in magazines are almost assumed to be manipulated, but one Millennial is speaking out in support of imperfection. The fashion blogger behind the site Do The Hot Pants posted a reveal of images before and after Photoshop, admitting that she posted edited images to her site that decreased the size of her stomach, legs, and smoothed her skin. While she lifted the veil on her use of Photoshop and is advocating for better body image perceptions, her transparency might make some even more skeptical of what they see on user-created blogs. (BuzzFeed)

The #IceBucketChallenge for ALS is still going strong with participation from celebrities continuing to snowball, but no one’s nomination has seen as much viral traction as Bill Gates’ video. The tech genius decided to step it up a notch with a specially designed ice bucket contraption, and his behind-the-scenes take has seen over 8 million views in the past four days. (YouTube)

The social media landscape has seen a number of standalone apps fail, often due to resistance from users to migrate themselves and all of their friends to another platform. Instead of creating another Snapchat look-a-like, new app Camoji is using iMessage to send GIF selfies. The short video selfies send and loop seamlessly within iMessage, elevating the selfie into animated expressions that can also be shared as a URL link to non-iPhone users. (Mashable)

Quote of the Day: "I haven’t had children yet because I have a lot to accomplish—academics, career goals, travel destinations—before I settle down and look to someone else's interests.” –Female, 25, PA

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