8 Questions With A 21-Year-Old: Charles Tong

Questions With a Millennial

We're back with our "Questions With a Millennial" feature to provide you with insights on Gen Y straight from the source. Today we chatted with Charles Tong, a 21-year-old college senior.

What’s one hobby that you’re really into right now?

Recently, I’ve discovered board gaming, and I have completely fallen in love with it. I hadn’t realized there were a ton of board games outside of Monopoly and Risk. These are very social games that involve a bit of luck and a lot of social interaction. Currently, I’ve been playing Pandemic, which has you and three other players try to solve a global disease. I’ve also been playing a ton of Battlestar Galactica, which can be best summed up as a crisis management game, while a few of your friends are secretly trying to make your life miserable. I discovered this hobby when my friend showed me the game Settlers of Catan, where you attempt to build the biggest colony on the island of Catan, and I fell in love immediately. The social aspect of these games make them very appealing, and have actually become a nice relaxing way to spend a night with friends.

What are 5 things you couldn’t live without?

1. Internet
2. Music
3. Friends
4. Books
5. Food

What are your favorite TV shows right now?

“A Game of Thrones,” “Doctor Who,” “The Wire,” and “The Legend of Korra”Charles

What about your favorite artists?

Ride, Bon Iver, Slowdive, Bjork, Passion Pit, Purity Ring, DeVotchKa, Spiritualized, M83, Neon Indian, Phoenix, Beach House, The XX, Wilco

What’s your preferred social network these days and why?

I use Facebook for personal usage. Everyone uses it already, and it allows me to manage many different networks easily and its built in messenger has become a de facto replacement for AIM. I also enjoy reddit because it easily connects me to…

 
 
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Millennial News Feed

Quote of the Day: “I put off/dread calling people in general. Everything should be done online by this time!” –Female, 30, FL 

In a continued effort to draw back the teen consumers they’ve lost, Abercrombie & Fitch’s logo will “be dead” in U.S. stores by 2015. Globally, the Abercrombie and Hollister logos and names will still be used on designs, but will be phased out here where the brand knows it is no longer considered a status symbol. Abercrombie’s sales continue to fall, and the retailer is making efforts to appeal to a different youth mentality by removing references to “Ivy League heritage,” making the brand “totally accessible,” and toning down the club-like atmosphere in-store. (BuzzFeed)

Following heartbreaking stories of the death of toddlers forgotten by their parents in hot cars, automakers made claims that they would be working on new technology to help prevent the tragedies. But years later that technology has not been produced, so parents and teens are developing it instead. Independent entrepreneurs are working on a slew of solutions for baby on board tech that would stop hot-car deaths, including car seat sensors, smartphone apps, and low-tech solutions. Many are seeking backing on crowdfunding sites to make their products a reality. (Washington Post)

Ck one was an iconic ‘90s product, but the brand has kept up with the youth market in order to stay relevant with a new generation. The fragrance, celebrating its 20th anniversary this year, relies on social media platforms, including Snapchat andTumblr, to attract Millennials and stay engaged. When creating their latest TV ad, they invited all participating talent to take behind-the-scenes pictures, selfies, and video, which were then used to “seed” the new campaign on social. The Snapchat campaign has “seen more than 1 million views in just a month and a half.” (Mediapost)

Just a few years ago, Hollywood was incredulous that YouTube was anything more than a collection of amateur vloggers, and certainly most didn’t believe that it would change the traditional entertainment world. But now, YouTube has become a “Hollywood hit factory” for teen entertainment. Smaller companies that realized the platform’s potential early have grown massively, big studios are snapping up YouTube studios to get in on the action, and programming is in the midst of  “rapid consolidation.” Our social media trend tracker shows that as of March 2014, YouTube has become the number one platform teens use, with 89% telling us they use the video site compared to 80% who say they use Facebook. (Businessweek)

Earlier this summer, a report that fewer teens were interested in getting summer jobs than ever before had older generations rolling their eyes at the slacker youth who “don’t want to work.” But new research indicates that it might not just be that lazy kids these days want to spend their summers taking selfies: It could be that teen jobs don’t pay off the way they used to. Millennials with summer jobs don’t see the future wage increase that teens in the ‘70s and ‘80s did. (Vox

Every day we deliver Millennial insights to your inbox, but every quarter, we look at some of the larger trends happening within the generation—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, an in-the-know guide to Millennials that synthesizes the major trends and stats we’ve seen over the last quarter of the year. We take a close look at the "why behind the what" and provide in-action examples and supportive data, along with implications for you to take away. (Ypulse)

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