8 Questions With A 21-Year-Old: Charles Tong

Questions With a Millennial

We're back with our "Questions With a Millennial" feature to provide you with insights on Gen Y straight from the source. Today we chatted with Charles Tong, a 21-year-old college senior.

What’s one hobby that you’re really into right now?

Recently, I’ve discovered board gaming, and I have completely fallen in love with it. I hadn’t realized there were a ton of board games outside of Monopoly and Risk. These are very social games that involve a bit of luck and a lot of social interaction. Currently, I’ve been playing Pandemic, which has you and three other players try to solve a global disease. I’ve also been playing a ton of Battlestar Galactica, which can be best summed up as a crisis management game, while a few of your friends are secretly trying to make your life miserable. I discovered this hobby when my friend showed me the game Settlers of Catan, where you attempt to build the biggest colony on the island of Catan, and I fell in love immediately. The social aspect of these games make them very appealing, and have actually become a nice relaxing way to spend a night with friends.

What are 5 things you couldn’t live without?

1. Internet
2. Music
3. Friends
4. Books
5. Food

What are your favorite TV shows right now?

“A Game of Thrones,” “Doctor Who,” “The Wire,” and “The Legend of Korra”Charles

What about your favorite artists?

Ride, Bon Iver, Slowdive, Bjork, Passion Pit, Purity Ring, DeVotchKa, Spiritualized, M83, Neon Indian, Phoenix, Beach House, The XX, Wilco

What’s your preferred social network these days and why?

I use Facebook for personal usage. Everyone uses it already, and it allows me to manage many different networks easily and its built in messenger has become a de facto replacement for AIM. I also enjoy reddit because it easily connects me to…

 
 

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Millennial News Feed

Quote of the Day: "My favorite place to shop online is Sephora, because I love high end makeup and I love reading about what's new and watching tutorials on how it works.” –Female, 26, MA

We’ve seen everyone from food startups to fast-food chains label their food “artisanal” to appeal to Millennials—and there is good reason. It turns out there is generation gap when it comes to consumers’ reaction to “artisanal” and “craft.”  Millennials are more likely than older consumers to say that the labels “handmade/handcrafted, “craft,” and “small batch” tell them a product is high quality, and also more likely to say that descriptors like “artisan/artisanal” have some influence on their purchases. (MediaPost)

To sell wine to Millennials, brands have had to drop the exclusivity and embrace a more unpretentious attitude. Sparkling wine brand Chandon is relying on Instagram to get their bubbly message across to young females, making it their top social platform, over Pinterest. Their colorful, summertime images, featuring captions like “Today calls for Rosé,” are a part of their effort to get sparkling wine “out of the holiday rut.” (Digiday)

Older generations who hear about anonymous apps like Whisper and YikYak have one main question: why? Question and answer site Ask.fm’s recent study asked them, and found that 40% of 13-18-year-olds said anonymity online allows them to talk about difficult topics—only 4% said they would talk about the same things if their name was being used. (IBT)

New parents will do just about anything to get their kid(s) to go to sleep, as one self-published book is proving. The picture book The Rabbit Who Wants to Fall Asleep made the Amazon bestseller list by claiming to put children straight to sleep. Sales skyrocketed quickly, going from selling just 324 copies on August 16th, to 29,000 at the end of last week. It’s rumored that Random House has bought the rights to the miracle book. (Publisher’s Weekly)

Restoration Hardware is going after the teens “who ha[ve] everything.” Their new high-end post-childhood line RH Teen includes chandeliers, and fine art photography, and the brand hopes to capture young consumers as they are finding their own identity and becoming independent as decorators of their space. Unlike some brands, who are co-creating their products and marketing with young consumers, Restoration chose to launch RH Teen without focus groups or studies. (WSJ)

According to Pew, a third of Millennials frequently use their phones in public for “no particular reason,” and 13% say they frequently use their mobile devices to avoid interacting with other people. (Queue the “anti-social Millennial” pieces.) But another study might shed some more light on their “for no reason” phone use: 60% believe their smartphones enhances their leisure time. The research hypothesizes that young consumers are using phones for moments of “micro-leisure” throughout the day. (Washington PostSocialTimes)

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