8 Questions With A 21-Year-Old: Charles Tong

Questions With a Millennial

We're back with our "Questions With a Millennial" feature to provide you with insights on Gen Y straight from the source. Today we chatted with Charles Tong, a 21-year-old college senior.

What’s one hobby that you’re really into right now?

Recently, I’ve discovered board gaming, and I have completely fallen in love with it. I hadn’t realized there were a ton of board games outside of Monopoly and Risk. These are very social games that involve a bit of luck and a lot of social interaction. Currently, I’ve been playing Pandemic, which has you and three other players try to solve a global disease. I’ve also been playing a ton of Battlestar Galactica, which can be best summed up as a crisis management game, while a few of your friends are secretly trying to make your life miserable. I discovered this hobby when my friend showed me the game Settlers of Catan, where you attempt to build the biggest colony on the island of Catan, and I fell in love immediately. The social aspect of these games make them very appealing, and have actually become a nice relaxing way to spend a night with friends.

What are 5 things you couldn’t live without?

1. Internet
2. Music
3. Friends
4. Books
5. Food

What are your favorite TV shows right now?

“A Game of Thrones,” “Doctor Who,” “The Wire,” and “The Legend of Korra”Charles

What about your favorite artists?

Ride, Bon Iver, Slowdive, Bjork, Passion Pit, Purity Ring, DeVotchKa, Spiritualized, M83, Neon Indian, Phoenix, Beach House, The XX, Wilco

What’s your preferred social network these days and why?

I use Facebook for personal usage. Everyone uses it already, and it allows me to manage many different networks easily and its built in messenger has become a de facto replacement for AIM. I also enjoy reddit because it easily connects me to…

 
 

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Millennial News Feed

“The issue I am most passionate about is jobs/unemployment, because I need a job.”

—Female, 24, OH

Half of all 13-17-year-olds are on Snapchat, according to Ypulse’s most recent social media tracker—so what are they really doing on there? One BuzzFeed writer observed his 13-year-old sister to find out how to “Snapchat like the teens,” and learned that the “app is [her] life.” She wakes up every morning to respond to about 40 incoming snaps with selfies, which she can do in under a minute. Responding is crucial, streaks (responding every day without a break) are “the MOST important thing,” filters are “VERY big,” and “EVERYONE looks at Cosmo on Discover.” When asked about her dad’s reaction to her incessant snapping she answered: “Parents don’t understand. It’s about being there in the moment.” (BuzzFeed

The Tab, a student-targeted site with articles on campus life and local stories, is not ready to let go of their 2.5 million monthly readers preparing to graduate—so they’ve expanded. The Tab National is targeting for 20-somethings, and describes itself as as “the Vice for people who don’t think that Uber or pop-up markets are necessarily a bad thing.” The Tab’s top-tier U.S. and U.K. university sites have captivated advertisers, who are guaranteed that their sponsored posts will get at least 25,000 page views—more than half of brand stories on the site are getting 50,000. (Digiday

You may have heard that Twitter is reworking their timeline algorithm, but what does that mean for brands? The new layout will use an algorithm to showcase the most relevant tweets, and “collated tweets from brands, athletes, politicians and other public figures will appear at the top of the timeline” so users won’t miss any trending conversations. For brands this means well-thought out content will still be key as “[t]he algorithm will likely favor content with higher engagement.” It could also mean more exposure: “organic posts [will] have the ability to drive enormous engagement and cause a buzz.” (The Drum

According to Pew’s new data, Millennial Democrats are far more likely than older generations and their Republican peers to get their political updates through social media, with 74% who are very likely going to participate in their state’s primary or caucus saying they learned about the election through a social site, compared to 50% of Millennial Republicans. Millennial Democrats are also the most likely to identify themselves as liberal: in 2015, half (49%) labeled themselves as liberals, compared to 41% of Gen X, 40%(of Boomer, and 35% of Silent Democrats. (Pew Research Center)

Luxury menswear brand John Varavatos’s shoppable, touchable video ad powered by Cinematique prompted eight times more Facebook engagement than standard videos. Viewers can click or tap clothing like as the video plays, and at the end of the ad are shown the collection they chose, leading to product pages on the website. According to recent data, 33% of fashion video are considered mainly “brand-building,” and only 16% of brands use shoppable videos. But that could shift as more marketers adjust to consumers’ video-consumption behaviors. (WWDDigiday)

Quote of the Day: “I participated in Bikram Yoga, because I found a few YouTube tutorials on it.” –Female, 24, MN

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