Essentials
From the WTF Files...the latest danger of technology is supposedly "smartphone face," which people get from leaning forward and staring at their phones too much. Plastic surgeons say the "syndrome" is recognizable by an elongated face, sagging jowels, and lines that run from the corner of the mouth to the chin. (The Week)
The first batch of nominees for the Teen Choice Awards 2012 are in and "Vampire Diaries" leads the way with 6 nods, followed by the Biebs and "American Idol" with 5 noms each. But we're most excited about the newest categories: Choice Book and Choice Electronic Dance Music Artist. (The Hollywood Reporter)
Social media is becoming increasingly important in the job search and hiring process; more than 50% of companies look at potential hires' profiles to see if they are a good fit with the company's culture. Moreover, nearly 80% of college students are OK with companies contacting them directly on social media. (All Twitter)
Here's more proof that Pinterest is an essential platform for brands: according to Shopify, users are buying products they pin and spending $80 on an average purchase, which is double that of a purchase from a Facebook user. (Fast Company)
We're glad to hear that fewer teens and young adults are smoking today, which is partially attributed to an increase in cigarette taxes. Daily smoking dropped to 16% among 18-25 year olds in 2010, yet one in 12 adolescents still smoke as do one in three young adults. (Bloomberg)
Millennials want the latest technology so what are they doing with all their old, perfectly good gadgets? Giving them to their parents and older members of their family, hence the name hand-me-ups. Buzz Marketing Group is noticing this trend where Gen Y is teaching and supplying older adults with tech, as well as tech-savvy skills. (Huff Po)
It's no surprise that 76% of young voters say that jobs and unemployment are the top issues that concern them. Moreover, less than half of 18-29 year olds who are registered to vote say they'll definitely do so in the upcoming election. (Best Colleges Online)
Facebook's IPO was finally revealed at $38 per share! The price sets a total value for Facebook at $104 billion, meaning it has greater worth than any other U.S. company at its stock market debut. (CNN)
The CW is expanding its web presence with The CW Digital Studio, a platform for original online content including animation, game shows, comedy, and more that will be available on CWTV.com. Stay tuned for a roundup on the Upfronts next week and insights about which TV shows will likely attract Millennials. (The Wrap)
Three-quarters of parents consider tablets beneficial to kids and an equal percentage feel they help foster creativty. Moreover, more than a quarter have downloaded apps for their children according to this helpful infographic. (Mashable)
Ypulse Essentials: Twilight Prom Dresses, Teens' Internet Activity, Walmart Wants Cord Cutters
Although there’s only one movie left in ‘The Twilight Saga’ (hysteria for the franchise isn’t going…
MTV's 'DISconnected': A Film Fighting Digital Abuse And Drama
As October marks Bullying Awareness Month, we’ve been hearing about dozens of initiatives that strive to…
Ypulse Essentials: RIP HP TouchPad, The OED Adds More Gen Y Lingo, BBM Music?
Tablets are everywhere these days (but unfortunately HP couldn’t handle all the competition. Despite their huge marketing…
Ypulse Essentials: Sneak Peeks At Snow Whites, Tyra Banks' YA Novel, Selena Gomez's Skyscraper In Spanish
This isn’t your grandmother’s “Snow White”! (Kristin Stewart is armed to the teeth for an upcoming…
Ypulse Essentials: MObama On 'iCarly,' Minority Kids' Media Habits, Katy Perry's Homage To Rebecca Black
‘iCarly’ is going to have the coolest guest appearance ever! (Michelle Obama approached the show’s producers about…
Ypulse Essentials: 'Glee' Gets Original, Netflix To Produce Show, Snooki The Wrestler
This week’s episode of ‘Glee’ (featured original songs, but they were nearly overshadowed by Kurt and Blaine’…
Ypulse Essentials: Listen To 'Glee' Original Songs, Hipster Muppets, 'Cyberbullying' And 'Sexting' Enter The Dictionary
Check out the original songs (by the cast of “Glee.” Ryan Seacrest got the exclusive debut today on…
Ypulse Essentials: Corona Light Goes After The Facebook Generation, E! Takes On Eating Disorders, When Grover Goes Viral
Corona Light goes after the Facebook generation (with a new young adult-targeted social media campaign that lets online…
MTV's 'If You Really Knew Me': Can The 'Breakfast Club' Model Reduce Bullying?
Lately MTV’s reality programming seems to fall into one of two very distinct categories: heavily edited,…
Ypulse Essentials: Disney Hypes 'Sorcerer,' Tommy Targets Twentysomethings, Teen Abortion on TV
Unconventional advertising for ‘Sorcerer’s Apprentice’ (To promote this week’s opening of the adventure film, Disney rolls…
Ypulse Essentials: 'Scream 4,' Games2U, Free Comic Book Day
Wes Craven on ‘Scream 4’ (and a first look at the teaser poster [pictured here]. Also Bill Condon to…
Ypulse Essentials: Nintendo Goes 3D, UC Schools Consider 3 Year BA, 'New Moon' DVD Sales Hit 4 Million
GameCrush (a social network looks to cash in on lonely gamer guy stereotypes by pairing up paying players…
