Essentials

From the WTF Files...the latest danger of technology is supposedly "smartphone face," which people get from leaning forward and staring at their phones too much. Plastic surgeons say the "syndrome" is recognizable by an elongated face, sagging jowels, and lines that run from the corner of the mouth to the chin. (The Week)

The first batch of nominees for the Teen Choice Awards 2012 are in and "Vampire Diaries" leads the way with 6 nods, followed by the Biebs and "American Idol" with 5 noms each. But we're most excited about the newest categories: Choice Book and Choice Electronic Dance Music Artist. (The Hollywood Reporter)

Social media is becoming increasingly important in the job search and hiring process; more than 50% of companies look at potential hires' profiles to see if they are a good fit with the company's culture. Moreover, nearly 80% of college students are OK with companies contacting them directly on social media. (All Twitter)

Here's more proof that Pinterest is an essential platform for brands: according to Shopify, users are buying products they pin and spending $80 on an average purchase, which is double that of a purchase from a Facebook user. (Fast Company)

We're glad to hear that fewer teens and young adults are smoking today, which is partially attributed to an increase in cigarette taxes. Daily smoking dropped to 16% among 18-25 year olds in 2010, yet one in 12 adolescents still smoke as do one in three young adults. (Bloomberg)

Millennials want the latest technology so what are they doing with all their old, perfectly good gadgets? Giving them to their parents and older members of their family, hence the name hand-me-ups. Buzz Marketing Group is noticing this trend where Gen Y is teaching and supplying older adults with tech, as well as tech-savvy skills. (Huff Po)

It's no surprise that 76% of young voters say that jobs and unemployment are the top issues that concern them. Moreover, less than half of 18-29 year olds who are registered to vote say they'll definitely do so in the upcoming election. (Best Colleges Online)

Facebook's IPO was finally revealed at $38 per share! The price sets a total value for Facebook at $104 billion, meaning it has greater worth than any other U.S. company at its stock market debut. (CNN)

The CW is expanding its web presence with The CW Digital Studio, a platform for original online content including animation, game shows, comedy, and more that will be available on CWTV.com. Stay tuned for a roundup on the Upfronts next week and insights about which TV shows will likely attract Millennials. (The Wrap)

Three-quarters of parents consider tablets beneficial to kids and an equal percentage feel they help foster creativty. Moreover, more than a quarter have downloaded apps for their children according to this helpful infographic. (Mashable)

Ypulse Essentials: The Day The Internet Died, Brands Use Music To Entice Millennials, Passwords Are The New Letterman Jackets

Today was the day the Internet went black (in a movement against the proposed Stop Online Piracy Act —…

Ypulse Essentials: Beyonce Moves Your Body, 'Geordie Shore,' College Students' Money Woes

Beyonce releases (a new video single — no, not “Girls.” “Move Your Body” is a remake of “Get Me…

Cola Wars: Will Pepsi Or Coke Win Millennials' Loyalty?

Soda companies have plenty of challenges these days. Parents rage against high-fructose corn syrup, kids’ diets are under…

Ypulse Essentials: Snoop Dogg for Mafia Wars, Lady Gaga Rules Twitter, Dental Care For Tweens

Snoop Dogg blows up a 4-ton armored truck (in a promotional stunt for the new Zynga game ‘Mafia…

Ypulse Essentials: The War Over 'Glee', Women's Colleges, Intel's 'Creator's Project'

Follow the yellow brick road.. again (and again and again. Drew Barrymore signs on to direct “Surrender Dorothy,”…

Ypulse Essentials: Comedy Central Greenlights 'JC,' Apple Loses Its Cool, Geomarketing

‘Iron Man 2’ starts off strong (with advance ticket sales and a good showing of fans at midnight screenings.…

Gen Y Highlights From SXSW Interactive

Today’s Ypulse Youth Advisory Board post comes from Libby who reports back from SXSW Interactive on some…

Ypulse Essentials: Kotex 'Breaks The Cycle', Privacy Lost, 'Musicians Wanted' On YouTube

Kotex looks to ‘Break the Cycle’ (of embarrassment associated with feminine care products by skewering traditional ads in…

Our Side Of The Screen: The Pepsi Refresh Project

Today’s Youth Advisory Board post marks the return of the slightly revamped YAB feature Our Side Of…

Ypulse Essentials: RIP JD Salinger, Diesel Sells Stupid, Teen Pregnancy Scare Tactics

JD Salinger died today at 91 (Leaving behind the timeless coming of age book still being taught in English…

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