Essentials

From the WTF Files...the latest danger of technology is supposedly "smartphone face," which people get from leaning forward and staring at their phones too much. Plastic surgeons say the "syndrome" is recognizable by an elongated face, sagging jowels, and lines that run from the corner of the mouth to the chin. (The Week)

The first batch of nominees for the Teen Choice Awards 2012 are in and "Vampire Diaries" leads the way with 6 nods, followed by the Biebs and "American Idol" with 5 noms each. But we're most excited about the newest categories: Choice Book and Choice Electronic Dance Music Artist. (The Hollywood Reporter)

Social media is becoming increasingly important in the job search and hiring process; more than 50% of companies look at potential hires' profiles to see if they are a good fit with the company's culture. Moreover, nearly 80% of college students are OK with companies contacting them directly on social media. (All Twitter)

Here's more proof that Pinterest is an essential platform for brands: according to Shopify, users are buying products they pin and spending $80 on an average purchase, which is double that of a purchase from a Facebook user. (Fast Company)

We're glad to hear that fewer teens and young adults are smoking today, which is partially attributed to an increase in cigarette taxes. Daily smoking dropped to 16% among 18-25 year olds in 2010, yet one in 12 adolescents still smoke as do one in three young adults. (Bloomberg)

Millennials want the latest technology so what are they doing with all their old, perfectly good gadgets? Giving them to their parents and older members of their family, hence the name hand-me-ups. Buzz Marketing Group is noticing this trend where Gen Y is teaching and supplying older adults with tech, as well as tech-savvy skills. (Huff Po)

It's no surprise that 76% of young voters say that jobs and unemployment are the top issues that concern them. Moreover, less than half of 18-29 year olds who are registered to vote say they'll definitely do so in the upcoming election. (Best Colleges Online)

Facebook's IPO was finally revealed at $38 per share! The price sets a total value for Facebook at $104 billion, meaning it has greater worth than any other U.S. company at its stock market debut. (CNN)

The CW is expanding its web presence with The CW Digital Studio, a platform for original online content including animation, game shows, comedy, and more that will be available on CWTV.com. Stay tuned for a roundup on the Upfronts next week and insights about which TV shows will likely attract Millennials. (The Wrap)

Three-quarters of parents consider tablets beneficial to kids and an equal percentage feel they help foster creativty. Moreover, more than a quarter have downloaded apps for their children according to this helpful infographic. (Mashable)

Ypulse Essentials: 'Social Network' Leads Oscar Nominations, Teen Second Life Closes, Diversity In YA

‘The Social Network’ leads Oscar nominations (with 8 nods including “Best Picture” and “Best Actor” for Jesse Eisenberg’s…

Ypulse Youth Media Movers & Shakers

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications…

Ypulse Essentials: 'Victorious' Debuts, CW Doubles Web Ads, Lady Gaga Breaks Billion Video Views

Spotlight on Schneider (New York Times, reg. required, profiles Nick’s longstanding tween TV guru. Plus expect his…

Ypulse Essentials: MTV, OurStage Spotlight New Music, 'Alice' Rewrites DVD Rules, Digital Na(t)ives?

MTV launches ‘Needle in the Haystack’ (a multiplatform showcase for up-and-coming artists that kicks off the network’s…

Ypulse Essentials: Coming Out In Middle School, 'Jockettes' & 'Young Metrosexuals', Radio Days Continue

‘Coming Out in Middle School’ (a must read piece in this weekend’s New York Times Magazine. Look…

Ypulse Essentials: Teens Don't Tweet, The [Canadian] Kids Are Alright, Nick Debuts New Logo

Kia Soul debuts a Facebook app (to connect with young customers. The catch? Webcam required. Also Taco Bell…

Ypulse Essentials: 8% Teens Watch TV Online, Student Newspaper Archives Online, Colleges Explore 3 Year Degrees

- Rebecca Rubin (the first Jewish American Girl. Plus, a look at the economic and psychological effects of little…

Ypulse Essentials: Toyota's 'Rock The Space,' 'Robobama' @ Disney World, Future Of American Idol

Toyota’s ‘Rock the Space’ (the MySpace Music sponsor launches a competition that offers unsigned bands and solo…

Will 'The Hills' Continue To Lose Its Grip On Reality… And Teens?

Today’s Ypulse Youth Advisory Board post is from Caroline Marques who weighs in on how MTV’s…

Ypulse Essentials: Lego Rock Band, CW's 'Cwinger' Ads, Not All Young People On Facebook

Lego Rock Band (officially comes out this Christmas. Featured songs include “Kung Fu Fighting”, “Song 2” by Blur and…

Ypulse Essentials: WhyReef, Disney XD's 'Next X', Facebook Gives Marketing Tips

‘WhyReef’ nurtures virtual sea life (the educational online coral reef world for kids/teens, launched by Chicago’s…

Ypulse Essentials: Skittles Scores, Landlines Fade, 'HSM2' Transfers

Tweet the Rainbow (Marketers marvel as Skittles’ new site tries something so crazy it just might work—guiding…

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