Daily news and insight into the Millennial generation for media and marketing professionals


Tweens Channel

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The Tablet Takeover: What It Means For Reaching Millennials

Posted by melanie | 02/01/12 | No Comments

Tablets were the top item on Millennials’ holiday wish lists — both young kids and older Millennials named the iPad as their most desired holiday gift. And many of them got what they wanted.

According to stats released last

Diva For A Day: Tween Salons & Spas

Posted by melanie | 01/31/12 | No Comments

Walking through a suburban mall recently, I passed a new store, the Sweet & Sassy salon and spa, which caters specifically to the whims of tween girls. All pink and purple and sparkle, the salon offers girls the full grown-up …

Ypulse Research Roundup: New Ypulse Report, Kids’ Favorite Brands, Dishing On Dining

Posted by melanie | 01/26/12 | No Comments

Today we bring you another installment of the latest youth research available for sale or download. Remember if your company has comprehensive research for sale that focuses on youth between the ages of 8 and 24, email us to be included in the …

Zombie Land: Move Over Vampires, There’s A New (Undead) Sheriff In Town

Posted by melanie | 01/18/12 | 1 Comment

Today’s post comes from Jerica Griffin, a high school senior who fills us in on the zombie mania that is pervading pop culture. We’ve mentioned the zombie trend before — by now you should be ready for the zombie apocalypse …

Taylor Swift, Demi Lovato & Selena Gomez: Millennial Women Of The Year

Posted by melanie | 01/11/12 | No Comments

We had no problem coming up with our Millennial “Man of the Year” for 2011 — no other guy had as much cool cache as Justin Timberlake. Then we started thinking about who we would name as our Millennial …

Guest Post: Let It Out: Mike Schmid On Miley, Fame, Twitter, And Music For Kids

Posted by emily | 10/05/11 | 2 Comments

Today’s guest post comes from our friend Derek Baird who spoke with Mike Schmid, a talented singer-songwriter and highly sought-after musician who has worked with some of the biggest acts in the music business.  

In addition to playing keyboards …

Guest Post: Geena Davis Speaks Out About Girls In The Media

Posted by emily | 09/20/11 | 2 Comments

We’re thrilled to have a guest post from Ms. Twixt, an expert on all things tween. She attended an event about how girls and women are portrayed in the media, and the facts are surprising and, frankly, a little depressing, …

AllyKatzz Gives Girls A Voice On Global Issues

Posted by melanie | 06/01/11 | No Comments

AllyKatzz has been a safe site for tween and teen girls to learn about becoming activists, share their thoughts and projects, and meet other girls like them who want to change the world. Denise Restauri, the site’s founder and CEO, …

“Let’s Move!” Poses A Weighty Problem

Posted by melanie | 04/12/11 | 2 Comments

Michelle Obama’s “Let’s Move” campaign against childhood obesity has some very positive aspects, and some very negative aspects. As Youth Advisory Board member Camilla Nord points out, encouraging exercise and healthy eating is great, but focusing on losing weight and …

Social Nets For Tweens: Who Will Be The Facebook, The MySpace, The Friendster?

Posted by melanie | 02/24/11 | 4 Comments

While it may seem like Facebook dominates social media, there’s one group it doesn’t want to reach: kids under age 13. And even once kids reach 13, their parents aren’t always excited about letting them join the adult social media …