Archive for the ‘Advertising’ Category

In the wake of the vitaminwater craze –a brand that has worked hard to corner the youth market through its ubiquitous product placement and unlikely spokespeople — I suspect energy drinks may be reaching their tipping point with Gen Y.…

Today we continue our Year In Review coverage with Youth Advisory Board member Libby Issendorf. Libby dons her hat as media analyst and shares her picks for the hits and misses she's seen this year in youth advertising. Look for…

Today's Youth Advisory Board feature: Our Side of the Screen is from Libby Issendorf…

Our Side Of The Screen: Join The Battle
Most teen girls and twenty-something women are familiar with the Susan G. Komen for the Cure foundation and their efforts…

Do you remember the controversy a while back when British shopkeepers started using a "teen repellent" to deter loiterers with an unbearable, piercing sound audible only to those under the age of 20? Well, that technology is back. Only this time…

As an active member of Gen Y, I felt I should weigh in on two recent car campaigns that target the same demographic – me. And honestly, I couldn't resist the chance to pit Mercedes-Benz and Scion against one another.…

Last week the Federal Trade Commission launched a new experiential website that uses casual gaming as a way to impart basic consumer and business concepts to young shoppers. As visitors explore stores in the virtual mall, they encounter a wide variety…

Today's Ypulse Youth Advisory Board feature: Our Side Of The Screen is from Libby Issendorf…

Our Side Of The Screen: Candies v. Trojan On Preventing Teen Pregnancy

Brands are pouring money into TV campaigns, viral videos, and Facebook ads designed to catch…

Today's Ypulse Youth Advisory Board feature is from Libby Issendorf…I'll let her take it from here.

Our Side Of The Screen: Voting PSAs

Brands are pouring money into TV campaigns, viral videos, and Facebook ads designed to catch Gen Y’s attention.…

Full disclosure: myYearbook is a sponsor of Ypulse.com and our Ypulse Youth Marketing Mashup events.

Our friends at myYearbook gave us an early heads up on a new feature they just launched called Causes (the release is scheduled to hit the wires…

I don't know that it's because there just aren't that many new shows premiering this fall, or that since The CW is the only non-cable network with viewers under 50, but there certainly is a lot of buzz happening around…