Millennials’ food obsession extends into their online content consumption. 18-34-year-olds are “eating up” food videos on YouTube, watching 30% more food content on average than other age demographics. Millennial moms and dads are equally likely to be cooking, and both use online videos as help and inspiration. Millennial dads are actually “the most engaged” with YouTube food content, and 42% say they will make special trips to the store to buy groceries they learn about in videos. (Clickz)
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