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North America

Q4 2017 YPulse Trend Report: Practical Magic, Escape to the Dark Side, How to Reach Young Males

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Q4 2017 YPULSE REPORT TRENDS: (scroll down to download!)     PRACTICAL MAGIC Supernatural, mystical, and magical products and pastimes are having a moment as many young consumers join in for the fun of a different perspective, a moment of diverting introspection, Instagrammability, and a bit of intrigue. In fact, over half of 13-35-year-olds say...

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