Marketing on Instagram isn’t just about running ads. Many brands have their products endorsed by celebrities on the platform, and new data show that four of the five best celebrities to partner with are Millennial females. In an analysis of number of followers, likes and shares or posts, and brand partners, Selena Gomez, Kendall Jenner, Taylor Swift, and Kylie Jenner came out as the top promotional Instagram stars. (Adweek)
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