The whiskey industry is crediting Millennials for their “renaissance.” With a desire for authentic and handcrafted products, Millennials are more interested in what granddad use to drink. As put by a whiskey blogger: “Whiskey has become the drink of choice for Millennials for a number of reasons—the resurgence of the cocktail culture, the rise in popularity of craft distilleries and locally produced spirits.” In the last five years, vodka consumption has reportedly dropped while whiskey has seen a 17% spike. According to Ypulse’s November monthly survey, 7% of 21-33-year-olds say whiskey is their favorite alcoholic drink. (NYPost, Food World News)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
