Millennial Guys Are Redefining What It Means To Have Style

Millennial guys are redefining "fashion" and what it means to have style.

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Style and fashion used to be the realms of women, but guys are putting a lot of effort into looking good these days.

It’s not that guy style ever really went away — there was the "Miami Vice" look of the 80s, the grunge look of the 90s, the metrosexual craze of the 00s — but now guys are pursuing fashion with a new passion, curating their own unique looks, rather than just copying what they see on TV.

They’re finding inspiration everywhere, from blogs to magazines to social media. Millennials are a knowledge-hungry generation looking for information on their passions anywhere they can find it, and guys are no different with style. In fact, several shuttered men’s fashion magazines, including M and Best Life, are coming back to newsstands as publishers realize that men are actively seeking information about style.

What’s more, as guys play with fashion and mix and match different looks, their definition of “style” has broadened to include concepts that wouldn’t have been considered “fashion” in the past. There’s The Skartorialist (a play on The Sartorialist who also covers men’s fashion) who photographs and blogs about skater style. And of course there are plenty of examples of sneakers as fashion — just ask anyone who bought a pair of anaconda skin Nike Air Yeezy 2s this month. That doesn’t mean high-end elements aren’t also important to guys as they craft their looks. “Mad Men” has pushed the sleek, polished style of the 60s back into stores, and even the pocket square is making a comeback, with a distinctive Millennial twist of using unusual patterns, such as camo, to give it a little modern edge.

It’s also easier than ever for guys to create their own unique look. They’re avid online shoppers. They can research, track down, and buy just about any fashion object these…

 
 
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Millennial News Feed

Quote of the Day: “Most already-made Halloween costumes only have sexy options. Sexy Cat, Sexy Pirate. It gets old, and I don't like dressing up that way.” –Female, 18, CA

Is the bridal shower dead? Not quite, but many brides today (Millennials) have no interest in the traditional trappings of the event, and increasingly are opting to skip it altogether. Some don’t want to burden their friends with more costs, and others find that the bachelorette party is more than sufficient for female bonding. But one other major reason: they just don’t need them anymore. There's been close to a 900% rise in cohabitation before marriage over the last 50 years, which means couples have all the toasters and sheets they need. (Racked)

Math students have a new magic-like tool to solve problems. PhotoMath is an app that solves simple math equations, and “provides step-by-step instructions explaining how it got the answer.” Users simply take a picture of the equation, and text recognition technology can solve anything from fractions to linear equations. Of course, concern that the app will be used more for cheating than learning is a pretty big concern. (Mashable)

What is college life like for Millennials? One way to find out is to look at their own pictures documenting it all. The “Instagram generation” is on campus: over 37% of college age adults are on the app, and they’re snapping shots of their experiences from the classroom to the dorm room. This self-recorded gallery is a window into the lives of today’s students, their selfies, dance parties, and makeshift indoor slip-and-slides. (NYMag)

When FXX aired a marathon of The Simpsons this September, they shattered ratings records with the 18-49-year-old audience. Now the channel has released Simpsons World, a streaming app dedicated to the show, which includes lots of features beyond access to the entire Simpsons series. Users can look at the popularity of each episode, watch “clips that rock,” and a “rarities” section of video that even die-hard fans might not have seen. (Slate)

Five Below has become the fastest-growing teen retailer in the U.S. by jumping quickly onto kid and teen trends. The store was founded with the idea that kids could afford everything offered with their allowance money, and unlike other dollar stores Five Below skips the “necessities,” instead focusing on the fun things that kids would want. Though teens are fickle customers, and the store’s success depends on finding the new items that resonate with them, so far they have managed to steadily grow during a difficult time with their tactics—and with no online presence to speak of. (BuzzFeed)

Did you know searching Ypulse.com surfaces all related data that we have on the topic you need, pulled from our ongoing bi-weekly surveys of Millennials 14-32-years-old? Gold subscribers can click on “show all data” to explore in-depth tables that breaks down statistics by gender, race, ethnicity, education, and location. It’s instant, current data about the Millennials generation, at your fingertips. (Ypulse)

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