Young consumers are celebrating the freedom of post-pandemic life by moving away from their screens. But as video content becomes a stable part of modern-day entertainment, will this affect the way young people consume media? YPulse’s Media Consumption reports digs into how much video content young consumers are watching, the entertainment stealing their attention, and where brands should reach them now.
Download the full report for insights on:
- How decision fatigue is changing the way young people are consuming
- How gaming continues to be a popular entertainment choice
- Whether LGBTQ+ consumers are finding diversity and inclusivity amongst streaming services
Report length: 13 pages
Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in March 2022
All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada
Additional survey content for Pro users: What genre consumers are watching, which streaming services young consumers continue to use and how much Millennials and Gen Z are paying on their subscriptions.