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Social Media Behavior Report

Download the full report for further insights

COVID has created a new standard for how much young people are using social media—and why they’re there. This report digs into what type of content is keeping these young people scrolling through their feeds, the platforms they’re on most, and how brands play into young peoples’ social media use.

Download the full report for insights on: 

  • The amount of young people who use TikTok and Instagram, compared to Jan 2021
  • The main reasons young people are on social media, what this entails, and how brands can contribute
  • What Gen Z and Millennials are posting about brands

Report length:11 pages

North America report is based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in February 2022

Western Europe report is based on a survey of 1300 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in February 2022

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users:  The brands Gen Z and Millennials are following on social media and why, what subjects / objects are in their social media posts, and where young people are sharing personal info such as songs they like, recommendations, their location, etc.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent

Recent years' reports on this topic

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North America
Western Europe