Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Millennial Parenting Report

Download the full report for further insights

The number of Millennial parents has been growing, and many want to join them on their journey presenting an opportunity for brands to reach these new parents on the block. Not only does this consumer group have a unique approach on what families look like and how kids are raised, but also how they choose products for their children and the brands they most connect with. YPulse’s Millennial Parenting report reveals how many Millennials are now parents (and the number of Millennials who want to be parents), and how brands are reaching this group and their unique needs.

Download the full report for insights on: 

  • How many Millennials are now parents (and how many want to be)
  • How brands are pivoting their products, services, and marketing to effectively reach the new generation of parents
  • The best way brands can connect and reach BIPOC parents

Report length: 12 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in August & September 2021 

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: Thoughts on having children, age and gender of their children, age they had their first child, who watches their children during the week, where they purchase toys, clothes, and other items for their children, interest in being a stay-at-home parent, and pet ownership. 

Recent years' reports on this topic

Download content
North America