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Young Europeans Say These Are Their 15 Favorite American Brands

American culture has infiltrated young Europeans’ lives—and that includes American brands. These are their 15

Did the Crypto Crash Scare Off Gen Z & Millennials?

Did the crypto crash change how Gen Z & Millennials feel about digital investing? YPulse’s

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YPulse is constantly immersed in youth culture, and collects millions of data points on Gen Z and Millennials to provide insights that guide today’s biggest brands. We know how to identify the trends and behavioral shifts that matter, and decode them for marketers trying to reach youth.

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Track the most popular youth brands across 20 diagnostics

YPulse’s proprietary brand data analyzes young consumers’ affinity for over 1,300 brands in a completely unique way. Our youth-specific diagnostics are specific to the things that are driving their purchases, revealing the brands they think are cool, making the world a better place, and more. These diagnostics roll up into one score to assess brand love—and how you stack up against the biggest players across industries.

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