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Gen Z & Millennial intelligence at your fingertips

Make smarter decisions about Gen Z and Millennial consumers with the leading global youth insights and intelligence platform.

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trusted by the world’s smartest brands

See what Fortune 1000 CMOs are learning about today

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"The learnings from our [YPulse business account] directly led to each of the business opportunities tested being moved forward."
Dan JahnkeSenior Director, Global Shopper & Consumer insights, The North Face
"YPulse gives me the snippets of knowledge I need. It's like having a whole research team."
Maxine ClarkFounder, Build-A-Bear Workshop
“Gen Z is always changing and we have to stay on our toes to succeed - YPulse helps us do this and their insights and data provide exactly what our company needs at every stage.”
Theresa van den BoogardSenior Brand Marketing Manager, ProbablyMonsters
"I read the [YPulse] newsletter every day. It's how I keep up with the audience."
Kaley MullinYouth and Trends Insights Lead
"Millennials. [They are] really good with penetrating their life to go deep down to the human needs and how they are consuming content and all the behaviors they have beyond digital."
Marion BoeriGlobal Leader, Thought Leadership, Spotify

Authentic youth intelligence

Thought-provoking actionable insights from our youth experts​

YPulse is constantly immersed in youth culture, and collects millions of data points on Gen Z and Millennials to provide insights that guide today’s biggest brands.

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COMPREHENSIVE YOUTH BRAND TRACKING

Track the most popular youth brands across 20 diagnostics

YPulse’s proprietary brand data analyzes young consumers’ affinity for over 1,400 brands in a completely unique way. Our youth-specific diagnostics are specific to the things that are driving their purchases and so much more.

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"The learnings from our [YPulse business account] directly led to each of the business opportunities tested being moved forward."
Dan JahnkeSenior Director, Global Shopper & Consumer insights, The North Face
"YPulse gives me the snippets of knowledge I need. It's like having a whole research team."
Maxine ClarkFounder, Build-A-Bear Workshop
“Gen Z is always changing and we have to stay on our toes to succeed - YPulse helps us do this and their insights and data provide exactly what our company needs at every stage.”
Theresa van den BoogardSenior Brand Marketing Manager, ProbablyMonsters
"I read the [YPulse] newsletter every day. It's how I keep up with the audience."
Kaley MullinYouth and Trends Insights Lead
"Millennials. [They are] really good with penetrating their life to go deep down to the human needs and how they are consuming content and all the behaviors they have beyond digital."
Marion BoeriGlobal Leader, Thought Leadership, Spotify

A global perspective on youth

Follow youth trends and data in thirteen countries across North America, Western Europe, and Asia Pacific

North America

United States, Canada

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Western Europe

United Kingdom, France, Germany, Italy, Spain

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Asia Pacific

Coming soon

Learn more about Asia Pacific
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