TL;DR Instagram and TikTok are coming up with some wild American Girl doll backstories TikTokers
According to Gen Z, trends start on TikTok first before spreading to other platforms–here are
Get unlimited access to all articles when you subscribe to YPulse Daily Intelligence. Learn more.
Every day spark your thinking with the latest youth news and insights, written by our experts.
Every week read the latest report on how youth behavior is changing across industries and see the opportunities ahead.
Every month immerse yourself in the biggest trends fueled by today’s youth.
Constant measurement of how young consumers really feel about your brand, via the most powerful youth brand tracker available, ranking over 1,300 brands in 7 countries across 20 youth-specific diagnostics.
YPulse is constantly immersed in youth culture, and collects millions of data points on Gen Z and Millennials to provide insights that guide today’s biggest brands. We know how to identify the trends and behavioral shifts that matter, and decode them for marketers trying to reach youth.
A Global Perspective on Youth
Follow youth trends and data in seven countries across North America and Western Europe
See how YPulse can fit into your organization.