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See what Fortune 100 CMOs are reading about today:

These Are Young Europeans’ Top 15 Hobbies Right Now

Hobbies are a source of community for Gen Z and Millennials. Here are the ones

The Top Movies Young Consumers Are Excited to See This Summer

Which movies will be bringing Gen Z and Millennials back to theaters this summer? We

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GEN Z 101 WEBINAR

what motivates gen z?

Gen Z's Five Biggest Drivers

Gen Z is fundamentally different from any generation that has come before them–which means the things that drive their behaviors are unique. Understanding what motivates and inspires them now will be key to your future success.

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Understand and stay connected with Gen Z and Millennial consumers

Articles

Every day spark your thinking with the latest youth news and insights, written by our experts.

Behavioral Reports

Every week read the latest report on how youth behavior is changing across industries and see the opportunities ahead.

Trend Reports

Every month immerse yourself in the biggest trends fueled by today’s youth.

Brand Tracker

Constant measurement of how young consumers really feel about your brand, via the most powerful youth brand tracker available, ranking over 1,300 brands in 7 countries across 20 youth-specific diagnostics.

Authentic youth intelligence

Thought-provoking actionable insights from our youth experts

YPulse is constantly immersed in youth culture, and collects millions of data points on Gen Z and Millennials to provide insights that guide today’s biggest brands. We know how to identify the trends and behavioral shifts that matter, and decode them for marketers trying to reach youth.

Comprehensive youth brand tracking

Track the most popular youth brands across 20 diagnostics

YPulse’s proprietary brand data analyzes young consumers’ affinity for over 1,300 brands in a completely unique way. Our youth-specific diagnostics are specific to the things that are driving their purchases, revealing the brands they think are cool, making the world a better place, and more. These diagnostics roll up into one score to assess brand love—and how you stack up against the biggest players across industries.

A Global Perspective on Youth

Follow youth trends and data in seven countries across North America and Western Europe

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