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Behavioral reports keep you up-to-date on Gen Z and Millennials’ everyday lives and preferences.
Trend reports guide you through the major cultural shifts these generations are fueling.
Special reports are expert explorations on current event topics and brand affinity.
News Consumption and Trust Report
Most young people are keeping up with the news passively, by consuming it where they ha…
Jun 09 2021 Read Report ⟶
Representation in Action Trend Report
Gen Z and Millennials are the most diverse generations in history, with half of these g…
Jun 03 2021 Read Report ⟶
4th of July and America Views Report
With many summer pastimes cancelled last year, young consumers are ready to get back to…
Jun 02 2021 Read Report ⟶
Summer Plans Report
Last year, YPulse’s summer report was all about the ways young people were coping with …
May 26 2021 Read Report ⟶
Social Media Monitor Report
Gen Z and Millennials are the most diverse generations in history, with half of these g…
May 19 2021 Read Report ⟶
Employment and Career Goals Report
The 2020 pandemic not only created job loss and financial instability for Millennials b…
May 12 2021 Read Report ⟶
Scouting Next Gen Sports Fans Trend Report
First things first, the majority of young people, across gender and generation, conside…
May 06 2021 Read Report ⟶
Travel and Outdoors Report
Young consumers are a wanderlust generation, but the COVID-19 crisis made them think tw…
May 05 2021 Read Report ⟶
Hobbies and Passions Report
In the last year, young consumers’ hobbies and passions became more than pastimes—they …
Apr 28 2021 Read Report ⟶
Sports and Athletics Report
Last year, YPulse’s special report on how sports fans were coping during COVID-19 found…
Apr 21 2021 Read Report ⟶
Religion and Spirituality Report
The decline in religious belief among Millennials has been discussed for about as long …
Apr 14 2021 Read Report ⟶
Social Media Deep Dive Trend Report
Young consumers spend an average of 4 hours a day on social media by their own estimati…
Apr 08 2021 Read Report ⟶
