Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

yt? want to buy this?

Interesting article on how to market to teens over IM from a dad of “tweenage” daughters. The key stat According to The Radicati Group, 62 percent...

Breakin' the Law: Kids Pirating Music Freely

Today’s Washington Post featured a new poll (registration required) on kids and teens who download music. Guess what? They are still downloading music even...

360 Youth to NBC: Get TV Ad Campaigns for Teens to E.R., Stat!

Youth marketing company 360 Youth staged a direct action (so they weren’t really protesting anything but trying to make a statement about how to market...

The WB Betting on 'Jack and Bobby'

Another story on The WB’s fall line-up from Zap2it this time saying the drama (not about the Kennedy’s but kind of?) is...

Hip-Hop Generation Gets Political

This event looks pretty cool—it’s a national hip-hop convention being held June 16-19 in Newark, NJ where the attendees plan to vote on,...

My Race

Today’s Digital Graffiti comes from Teen Ink, a cool teen-written pulication distributed in many public schools. It’s a poem about racial identity written...

Reality Bites: Researcher to Create Anti-Violence PSA

According to a new study, children and teens shown images of realistic violence helps quell some of their aggressive tendencies. The doctor involved in the...

Diamonds and Pearls For Girls

Tiffany’s, whose line of lower priced silver jewelry has proven a hit with the teen market, is now launching a new retail chain, Iridesse,...

The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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