Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Our Journey

Today’s Digital Graffiti is a very cool radio documentary project called Our Journey: Stories of School Desegregation and Community in Champaign-Urbana created by girls...

Alternative Weekly Jumps into Text Messaging

Yesterday I posted an item about how hip young Brits can now blog or add content from their phones. Spotted this item on Paid Content...

Must See 'O.C.'?

FOX is moving the popular “O.C.” to Thursday primetime where it will compete with NBC’s new spin-off “Joey” and CBS’s “Survivor.” Zap...

'Potter' Teens Need Anti-Growth Spell

The will they or won’t they star in the entire Harry Potter series story has been in the news for the past couple of...

Piracy: Tweens vs. Teens

According to this Washington Post story (registration required), the 8-12 year-old set is less likely to illegally download than older teens. The info comes from...

Cool Music, Cheap Tickets

The Vans Warped Tour continues to keep ticket prices low for its mostly teen fans only raising the price 75 cents this year to $25. Compared to...

'Supersize Me' Ads Not on MTV's Menu

Roadside Attractions and Samuel Goldwyn Films are claiming MTV refused to run ads for the successful new doc “Supersize Me,” in which the films subject...

Dear Future President

Today’s Digital Graffiti is from the book: “Letters to the Next President: What We Can Do About the Real Crisis in Public Education.” You...

The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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