Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Miss Modesty

Red headed 11-year-old Ella Gunderson appears to be leading a movement towards more modest fashions (Britney backlash). She started her campaign with a letter to...

Become a Ypulse Tipster

Ypulse is now in week two of its existence. Many thanks to friends, family, former colleagues for promoting me! Special thanks to my boyfriend for...

Not Just Talk

The New York Times (registration required) reports that depressed teens do better with Prozac in addition to talk therapy. The key finding: Statistically, the researchers...

'Harry Potter' and the Spiders from Mars

He may not be the next Bowie, but according to Zap2it.com “Harry Potter” star Daniel Radcliffe wants to play guitar. “I’d like...

Olsen Twin Powers, Activate!

Another story, this time from the Washington Post’s Libby Copeland (registration required) on the Olsens—The story explains the twins’ appeal on a couple...

Carpooling the Strip?

Cute story on MSNBC about how painful prices at the pump are keeping kids from that summertime right of passage

The-ARTery Project

I spotted The-ARTery Project on WireTap (most excellent youth media site, winner of Webbies and other awards). It’s basically on online gallery space for...

On to Plan C?

Slate has a great piece by Liza Mundy today about the whole FDA/Plan B controversy. Basically, even though the FDA advisory panel voted in...

The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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