Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Genie in an Office Chair

So Christina Aguilera stars in a new Virgin Mobile ad (watch the ad on Adage.com) where she simulates sex while adjusting an office chair....

Graduating from A to C

Instead of a car or a trip to Europe, teen girls graduating from high school are requesting

Where Have All the Young Viewers Gone?

According to this Media Life story, they’re watching MTV (duh) and Comedy Central. MTV was the most-watched cable network among teens in May, increasing...

Teen Profits Before Gmail Becomes Freemail

Cute story from the Washington Post (registration required) about 15-year-old Pierce Spencer, who is evidently making a killing selling Gmail beta addresses on eBay. He’...

Boys Got Game

Some interesting research in today’s New York Times (registration required) media round-up. Boys are leaving their G.I. Joes behind and picking up Game...

The Thriller is Gone

Funny first person essay in Salon (subscription or day pass required) from a parent of teens about how disgusted her 14-year-old daughter is when a...

Rage Against the Cow

So the big story in Blogland today was about how Gawker is doing a “custom published” adverblog for Nike’s “Art of Speed” film project....

Last Dance

Prom in many ways is like New Year’s Eve

The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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