Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

The Future: Engineered by Teens

Wired News profiles the winners of the Intel International Science and Engineering Fair where “students designed autonomous robots, studied the heavens and the seas, and...

Extreme Makeover: Seniors Airbrush Graduation Photos

A friend sent me this article about how high school students are airbrushing their senior pictures to remove any “imperfections.” Studios now charge extra money...

My So-Called Blog Thesis

Fellow blogger and former AOL/Netscape colleague Susan Mernit posted a summary of David Huffaker’s master’s thesis on teen bloggers and gender identity...

Tight Shorts

Today’s Digital Graffiti comes from Rebecca Ruiz writing for Wiretap (which just won the Webby for best youth media site!). Ruiz writes an insightful...

Must See WB?

The nets are announcing their fall line-ups and The WB is keeping its stalwart teen/family dramas “7th Heaven,” “Everwood,” “The Gilmore Girls,” “Smallville” and...

From Good Girl to Wild One

Every day Ypulse will highlight a cool piece of writing or video created by teens in a category we are calling Digital Graffiti. Today’s...

Teens Produce Peace Book

With help from the Isabelle Allende Foundation and 826 Valencia (a San Francisco non-profit founded by author Dave Eggers that offers writing workshops in public schools...

Mom, You are So…Cool!

The New York Times ran a story in this Sunday’s style section proclaiming, maybe for the first time ever, that it’s now cool...

The Newsfeed

Quote of the Day: “A lot of people stay in jobs they hate. They feel stuck or need the money. I refuse to do this. I just gave up a Nursing career to be a CSR and I have never been happier.”—Female, 27, IN

YouTube is cracking down on creators that participate in dangerous viral challenges. The media giant updated their community guidelines to take a stronger stance against stunts that spin out of control—like the Tide Pod Challenge. Any creator that performs “pranks that make victims believe they’re in serious physical danger” will earn a strike—three and they’re out. What could constitute a strike? Just ask Jake Paul, who recently drove blindfolded for the #BirdBoxChallenge. (The Verge)

The inner five-year-old of Millennials everywhere is jumping up and down for Hot Topic’s Polly Pocket collab. In partnership with Mattel, the brand that wins at delivering unique styles is dropping a 17-piece collection of nostalgic merch. (The line looks a lot like another throwback collection we called out last year.) In celebration of the iconic toy’s 30th birthday (feel old yet?), ‘90s kids can cop everything from bags to hats to mini makeup palettes that feature shades like “Made in the 90s.” (Nylon)

YouTubers Life OMG! is like The Sims for a generation of aspiring social media stars. Players can pretend to be a video game streamer, a passionate creative, or another influencer. But the game is just as realistic as the kids who play it, making them do chores and deliver newspapers when they’re off the air. Similarly, most kids seem to know the dream is not a full-time gig; just take it from nine-year-old Oliver, who explains, “Of course I will have a good job as well, not just YouTube." (Vice)

Big brands are swooping in to save young shoppers from 2018’s oat milk shortage. The buzzy beverage has become the environmentally friendly alternative to almond milk for Millennial & Gen Z shoppers seeking dairy-free and vegan options. It became a barista favorite this year, mainly thanks to industry upstart, Oatly, which is opening a new factory to up their production. But they better hurry: big brands like Pepsi Co.’s Quaker Oats, Danone’s Silk, and Califia Farms are all getting in on this grain-based trend. (Bloomberg)

The most old-fashioned form of TV is experiencing a surge: over-the-air. While the Post-TV Gen continue to cut the cord, more are buying physical antennas to tap free networks and watch live events. Nielsen data found that this kind of old-school appointment viewing jumped from 9% of all homes in 2010 to 14% last year. Diving deeper into that 14%, about three in five also subscribe to streaming services like Netflix, and their median age is 36. (Fortune)

Quote of the Day: “I’d rather do a job I'm passionate about for a lower salary than do a high-paying but low-rewarding job.”—Male, 18, MA

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