Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

Hip-Hop Generation Gets Political

This event looks pretty cool—it’s a national hip-hop convention being held June 16-19 in Newark, NJ where the attendees plan to vote on,...

My Race

Today’s Digital Graffiti comes from Teen Ink, a cool teen-written pulication distributed in many public schools. It’s a poem about racial identity written...

Reality Bites: Researcher to Create Anti-Violence PSA

According to a new study, children and teens shown images of realistic violence helps quell some of their aggressive tendencies. The doctor involved in the...

Diamonds and Pearls For Girls

Tiffany’s, whose line of lower priced silver jewelry has proven a hit with the teen market, is now launching a new retail chain, Iridesse,...

The Future: Engineered by Teens

Wired News profiles the winners of the Intel International Science and Engineering Fair where “students designed autonomous robots, studied the heavens and the seas, and...

Extreme Makeover: Seniors Airbrush Graduation Photos

A friend sent me this article about how high school students are airbrushing their senior pictures to remove any “imperfections.” Studios now charge extra money...

My So-Called Blog Thesis

Fellow blogger and former AOL/Netscape colleague Susan Mernit posted a summary of David Huffaker’s master’s thesis on teen bloggers and gender identity...

Tight Shorts

Today’s Digital Graffiti comes from Rebecca Ruiz writing for Wiretap (which just won the Webby for best youth media site!). Ruiz writes an insightful...

The Newsfeed

Quote of the Day: “Supernatural is a guilty pleasure show.  While it isn't very consistent in terms of plotline, it’s a fun show with a lovable cast, and it’s ludicrous story keeps you wondering what is next.”—Female, 26, GA

Millennial women are taking over proposing, and looking up ways to pop the question. On Pinterest, “women propose to men ideas” is being searched more than ever, with popularity of the term rising 336% year-over-year. And women aren’t just getting down on one knee to propose to men: the term with the greatest growth from 2017 is “unique lesbian proposals,” which saw a 1,352% rise. Pinterest also found that emerald engagement rings are trending, demonstrating Millennials’ growing interest in non-diamond options. (The Cut)

Dave & Buster’s is positioned to win over experience-loving Millennials. Despite disappointing earnings of late, investors are buying up the experiential restaurant’s stock during its dip because (as one analyst explains) they “believe [Dave & Buster's] can outperform other full-service concepts and drive multiple expansion as it proves itself as a differentiated growth concept.”  Our Experiencification trend backs up their bet, finding that 74% of Gen Z & Millennials would rather spend money on experiences than products. (TheStreet)

Airlines made for Millennials are failing. Air France is thinking about shuttering Joon, their trendy airline, just one year after it took flight. As it turns out, Generation Wanderlust values one thing above amenities like stylish steward outfits and smart tech: value itself. The airlines that are seeing success are budget-friendly first and foremost, like Norwegian Air. ICF Aviation’s SVP sums it up, “What does a [M]illennial want in an airline? A low fare and a good schedule…They don’t want more purple lighting.” (Vox)

Fortnite isn’t just “the most important game of 2018"—it’s “a cultural tsunami.” Nearly 80 million people played the battle royale-style game that’s taking over the internet this year, and over 65% of Fortnite’s players are under-24-years-old. If that’s not enough evidence that brands should cashing in on the craze, celebrities like Drake are playing the game and sports stars like Antoine Griezmann are doing Fortnite’s signature emote dances on the field. (CNET)

Media companies could be under-estimating Nickelodeon’s young fandom. Nielsen reports that two-11-year-olds spent 23 hours each week watching TV in the second quarter of 2018, with almost 15 of those hours taken up by live TV or DVR-recorded content. While Nickelodeon ratings may be down, they’re still the leader of kids’ networks, accounting for 67% of all ad-supported kids’ TV viewing. However, 74% of Millennial parents tell Ypulse that their children watch more content on streaming services than cable. (Bloomberg)

Quote of the Day: “I like playing and talking about [Animal Crossing] with other people. It's nostalgic for me since I've been playing games from the series from a young age.”—Female, 22, PA

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