Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Rated T for Teen Magazine

I recently wrote about this debate raging in the UK over whether to put age ratings on teen magazines. Media Week follows up with a...

Federal Dollars Fund Abstinence-Only Media Blitz

So the first funny thing about this article out of Mobile, Alabama is that the abstinence-only program is called Right [wing] Choices. I inserted wing...

Teen Pens Indie Film

Meet Celeste Davis, 14, star and writer of a new indie film called “Purgatory House,” about a Catholic teen girl who commits suicide and ends up...

New Fashion Statement: Cover Up

Last week I wrote about little miss modesty Ella Gunderson and her crusade to get Nordstrom to carry less skimpy [slutty] clothes. Today the New...

Hello Kitty Enters her Thirties

Promo magazine posted an announcement about a joint promotional effort between Hello Kitty, Ellegirl and Alloy around the 30th Anniversary of Hello Kitty. The mag...

'Idol' Sweatshop

A funny post from the blogosphere: This time from Reality Blurred (a great reality TV blog for the diehards)... The blog quotes writer Leilla Matsui’...

Stop in the Name of Tweens

Interesting post on Marketing Vox News about a public letter filed by a public interest group asking for a moratorium on online marketing to children...

Too Much Tube Time Leads to Less Teen Sleep

Here’s the research from a new study by the Archives of Pediatrics and Adolescent Medicine: Among 14-year-olds who had little trouble getting a good...

The Newsfeed

Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

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