Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Is the New York Times Crusading Against Teen Romance?

First we had the whole “Friends With Benefits” cover story in the Sunday Magazine explaining that teens are no longer into dating and prefer hooking...

Your Mama's Playing Online Games

Contrary to popular belief teens are not the majority of people playing games online

Slate's Jailbait Prom Date

Slate reporter David Amsden goes “undercover” as the prom date of a 17-year-old girl to investigate “the quaint idea that The Prom still matters to...

This is a Monkey on Drugs

You have to check out this new drug awareness/education site for California youth called Bubble Monkey. It’s definitely going the TRUTH route in...

Replacing the 'Brat Pack' With the 'Frat Pack'

Looks like the media has anointed the new “Brat Pack” or rather the “Frat Pack,” which includes the brothers Wilson, Vince...

Teen Idol Behaving Badly

According to the New York Post, Aaron Carter dissed a 15-year-old fan at a recent Staten Island gig. The poor girl drew him a picture...

Lean Teens

A new study from the Children’s Hospital in Boston finds that while teens may binge on Big Macs here and there, they lay off...

Tween Pajama Party at the Mall

To promote the new tween flick “Sleepover” (I’m sorry but the trailer looks so lame) MGMPictures and Milton Bradley (they&rsquo...

The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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