Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Lean Teens

A new study from the Children’s Hospital in Boston finds that while teens may binge on Big Macs here and there, they lay off...

Tween Pajama Party at the Mall

To promote the new tween flick “Sleepover” (I’m sorry but the trailer looks so lame) MGMPictures and Milton Bradley (they&rsquo...

They're One of a Kind

They’re baaaaack. The 1980s love fest continues from the Reagan tributes to VH1’s endless “I Love the

Losing 'It' on eBay

What ever happened to that horribly awkward first time?in someone’s back seat or even in a dorm room (ideally with the roommate gone)?...

New Entertainment Prez at The WB

It’s David Janollari and advertisers are none too pleased with the shake-up just four weeks after the big Up-Front presentation. AdAge has the scoop. ...

Kings and Queens of the Prom

Today’s Digital Graffiti actually comes from a book called Kings and Queens: Queers at the Prom that has collected writing from the students at...

Is Lindsay Lohan Inspiring Teen Boob Jobs?

Poor Lindsay Lohan. She is on the publicity circuit attempting to dispel the rumors that she had a boob job. She exclaimed “no way...

Michael Hutchence Must Be Rolling in His Grave

Ok I’m going to rant about this. I used to LOVE Michael Hutchence from INXS. Right after Bowie he was my teen idol...

The Newsfeed

Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

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