Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

My Race

Today’s Digital Graffiti comes from Teen Ink, a cool teen-written pulication distributed in many public schools. It’s a poem about racial identity written...

Reality Bites: Researcher to Create Anti-Violence PSA

According to a new study, children and teens shown images of realistic violence helps quell some of their aggressive tendencies. The doctor involved in the...

Diamonds and Pearls For Girls

Tiffany’s, whose line of lower priced silver jewelry has proven a hit with the teen market, is now launching a new retail chain, Iridesse,...

The Future: Engineered by Teens

Wired News profiles the winners of the Intel International Science and Engineering Fair where “students designed autonomous robots, studied the heavens and the seas, and...

Extreme Makeover: Seniors Airbrush Graduation Photos

A friend sent me this article about how high school students are airbrushing their senior pictures to remove any “imperfections.” Studios now charge extra money...

My So-Called Blog Thesis

Fellow blogger and former AOL/Netscape colleague Susan Mernit posted a summary of David Huffaker’s master’s thesis on teen bloggers and gender identity...

Tight Shorts

Today’s Digital Graffiti comes from Rebecca Ruiz writing for Wiretap (which just won the Webby for best youth media site!). Ruiz writes an insightful...

Must See WB?

The nets are announcing their fall line-ups and The WB is keeping its stalwart teen/family dramas “7th Heaven,” “Everwood,” “The Gilmore Girls,” “Smallville” and...

The Newsfeed

Quote of the Day: “I actively avoid discussions of TV shows.”—Male, 31, MI

Networks are launching an onslaught of new streaming services to compete with the likes of Netflix and Hulu. CBS, Disney, and now Warner Media are hopping on the bandwagon to compete for young cord-cutters' viewing time. The digital switch makes sense, considering 74% of 13-36-year-olds told Ypulse they watch Netflix weekly, versus 33% who watch cable weekly. But one eMarketer analyst predicts this over-saturation in the streaming wars will lead to “a shakeout," in which companies will be weeded out unless they consolidate their offerings. (THR)

Macy’s is putting virtual reality in 90 stores, with the “largest VR rollout in retail history.” Shoppers can don HTC Vive VR headsets to create 3D floor plans, design their living spaces, deck them out with Macy’s furniture, and then take a step inside of the room. The retail tech enables smaller Macy’s stores to offer a lot more inventory to shoppers, and follows in the footsteps of other reality-bending home décor brands. And, according to Macy’s, VR sales were 60% higher than regular sales in their three pilot stores. (MediaPost)

Prada is plotting a comeback among young consumers. They’ve been slow to adapt to digital, but now the luxury company is emphasizing Instagram and aiming to grow their online sales, which were just 5% in early 2018. While investors applaud Prada’s dive into digital, they also believe the brand needs to shutter several stores—not just to increase “profitability” but to create “the illusion of scarcity.” Prada also has to recover from being late to the luxury streetwear game. (Bloomberg)

Some teens are opting for technical school over four-year universities. At Queens Tech, high schoolers are trained to take on non-desk jobs, like being an electrical engineer or working for public transit companies. Earning a high paycheck that isn’t chipped away by student debt is helping to overcome the societal stigma of skipping college. According to one Queens Tech student, “If you’re a construction worker, you may get paid the same as a doctor, but you don’t look as good.” (Vice)

Don't expect to see macho men and swooning women in grooming brands' latest ads. Instead, companies across the industry are toning down the machismo for Millennial & Gen Z males. Some are blurring gender lines, like Dollar Shave Club, whose “Get Ready” spots debunked stereotypes by not just casting straight, cis males. Other brands are betting modern men are more in touch with their emotions, like Gillette, who shared the touching story of a man’s son becoming an NFL linebacker, despite missing one hand.
(Ad Age)

Quote of the Day: “[Zendaya] is such a beautiful human being and I grew up watching her on the Disney Channel.”—Female, 18, TX

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