Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

Bloody Blog Me!

UK company Itchy Media, which publishes city guides for young hipsters, has teamed up with WaveMarket, a company that offers location-based alerts and blogging to...

Voting is for Punk People

Great story on Alternet (originally from The Nation) about Punkvoter, a group of old school punks like Jello Biafra and Ministry have organized to get...

Fantasia, You Go Girl!

So this is my attempt at a mini-“Idol” package since the big finale is tonight and it would be lame of me...

New York City Tourists

Harlem Live is an amazing zine produced by teens from across NYC. For today’s Digital Graffiti, I found a funny, well-drawn comic by Justin...

Are Young Adults Bored With Iraq Coverage?

According to Central Michigan University media researchers David Weinstock and Timothy Boudreau, teens seem concerned about the War in Iraq but are not interested in...

No Thanks for The Memories

A friend sent me this link from the San Jose Mercury News about how the combination of the Valley’s economic downturn combined with a...

Hiking is Kinda Like Killing Zombies

This is an interesting piece in the L.A. Times (registration required) written while the writer was attending E3, the big gaming conference that recently...

'Justine' Tries to Make Clean Cut Cool

Spotted this little diddy from the Delta Democrat in Greenville, MS, about “Justine,” the new teen girl mag published out of Memphis. The gist is...

The Newsfeed

Quote of the Day: “I like playing and talking about [Animal Crossing] with other people. It's nostalgic for me since I've been playing games from the series from a young age.”—Female, 22, PA

Which brands had the most YouTube subscribers in 2018? In media, Warner Bros. topped the list with 6.4 million subscribers, followed by BBC and ESPN. Apple beat out last year’s winner for tech PlayStation, while Red Bull and Ford remained the reigning champs of food and beverage and automotive, respectively. Finally, Nike was first place in the clothing category for the second year running, with 30,000 more subscribers than their closest competitor, Adidas. (Tubefilter)

A “Little League for esports” is fostering future esports stars—and fans for life. Super League Gaming is bringing some much-needed organization to youth competitive gaming, building teams of young Minecraft, League of Legends, and Clash Royal players, helping them train and compete. But the program isn’t just for the next Ninja; just like traditional sports, kids get a sense of community among like-minded friends. (AP News)

Nielsen reports that Millennials actually consume less media than older demos, but more of it is digital. While the average adult consumes over ten hours of content a day, 18-34-year-olds spend less than eight hours with media. And the heaviest smartphone users are 35-49-year-olds, who spend 20 minutes more each day on average with their phones than Millennials. However, the younger demo does spend 44% of their media time with digital devices, more than older demos that spend more time with TV as they age up. (THR)

Vitaminwater is wagering $100,000 that you can’t give up your smartphone for a year. Contestants have to disconnect from internet-enabled devices where “texting is a pleasant experience” for 365 days and post a pic to Twitter or Instagram explaining why they need the digital detox. And when the year’s up, they have to prove it. Considering that 65% of 13-36-year-olds told Ypulse they would be unable to unplug from their smartphones for a week, earning that $100,000 may be harder than they know. (Fortune)

Hard seltzer revenue skyrocketed over 400% over the past 18 months. White Claw leads the way for the category with top-of-the-results organic search (they’re the number one Google result for “hard seltzer”) and a social media presence that focuses on health and wellness-related imagery. Sparkling water is already one of Millennials’ favorite things to drink, and its hard version could rise through the ranks of their top alcoholic beverages. (Gartner)

Quote of the Day: “People call [video game culture] nerdy but I see nerdy as a positive connotation.”—Female, 28, MA

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