Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

Frogger Fans Unite

OK, so this isn’t teen oriented, but I had to post it. The story is from today’s Circuits in the New York Times ...

AMP Agency, 360 Youth's Rebellious Teen Sister?

The latest issue of Promo has a story about how the Boston-based AMP Agency, is attempting to distance itself from its sister agency 360 Youth and...

The Rise of the Stupid Slut

Alessandra Stanley writes a scathing analysis of Oxygen TV’s new sitcom “Good Girls Don’t?” in the New York Times (registration required) and the...

The Cable Guy

Another profile of 18-year old Brian Stelter, the publisher of cablenewser.com ? this time in the Baltimore Sun. So I think one of the very...

Ad Industry Attempts Diet on Selling Junk Food to Kids

The Media Post reports on the National Advertising Review Council’s new white paper, which proposes self regulation guidelines for advertisers selling junk food to...

Miss Modesty

Red headed 11-year-old Ella Gunderson appears to be leading a movement towards more modest fashions (Britney backlash). She started her campaign with a letter to...

Become a Ypulse Tipster

Ypulse is now in week two of its existence. Many thanks to friends, family, former colleagues for promoting me! Special thanks to my boyfriend for...

Not Just Talk

The New York Times (registration required) reports that depressed teens do better with Prozac in addition to talk therapy. The key finding: Statistically, the researchers...

The Newsfeed

Quote of the Day: “Time I could be sleeping is time I spend on social media. It's now part of my waking up and going to sleep routine and, for those reasons, I'm feeling done with social media."—Male, 24, CA

MasterCard created an audio-only logo for Generation Voice Activated. The finance brand has debuted a sound they’ll play when people check out using their MasterCard. YPulse data shows that 29% of 18-36-year-olds own a smart speaker device, and that number is only expected to grow along with the use of other audio-activated devices. MasterCard wants to make their brand memorable without visual cues to tap into the $40 billion in revenue voice shopping is expected to generate by 2022. (Fast Company)

Brands are acting uncannily human on Twitter—is it working? Many brands (mainly the food and beverage kind) are “behav[ing] like real people with idiosyncratic personalities” on social media to connect with young consumers. This allows them to “stand out it in a crowded marketplace," explains one marketing professor. And Twitter users are engaging: from Sunny D to Steak-umm, brands are going viral for nihilist, and even depressing, first-person posts. (Vice)

Millennials are buying more greeting cards this Valentine’s Day. The National Retail Federation estimates the industry made as much as $933 million yesterday, compared to $894 million last year. Experts say that Millennials are behind the boost as they buy more expensive, albeit fewer, cards that often have personalized flourishes and functions (like audio). They’re also opting for IRL cards over e-cards because, as one enthusiast explains, "I like giving cards because you can hold it, unlike a text or email.” (NPR)

Brands went beyond romantic messaging for Valentine’s Day this year. Some catered to Millennials’ Treat Yo’Self mentality with collaborations like Tinder and Homesick’s “Single, Not Sorry” candle, while others celebrated Galentine’s Day. Target stocked themed decorations for those hosting girls-only get-togethers and Kay Jewelers set aside a site category for Galentine’s Day gifts. Finally, the NRF estimates that pet owners spent $886 million on their furry friends on Valentine’s Day, and retailers like PetSmart advertised accordingly. (ContentStandard)

More college grads are taking on retail jobs as stores up the ante for new hires. Yes, the trend is fueled by student debt and other financial factors, but also because stores that focus on experience expect more than ever from their customer service reps. Workers at Sweaty Betty, Everlane, and Warby Parker are reportedly trained with workshops, tests, and homework. But while, as one expert explains, “Customers are also coming in with much higher expectations of what level of service they’re going to receive,” retail wages aren’t keeping pace. (Refinery29)

Quote of the Day: “The best thing about social media is to connect with people across geographical boundaries and cultures. I love interacting with people that I wouldn’t have otherwise.”—Female, 22, PA

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