Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

I Want My Paramount Pictures!

The L.A. Times (registration required) profiles MTV veteran Tom Freston, who has been chosen by Sumner Redstone to resuscitate Paramount Pictures. Not sure whether...

Beauty, Boys and How to Get the Best Butt

Every so often a new independent teen magazine starts up with the goal of being an alternative to the mainstream fare that tends to focus...

Ypulse Philosophy

As a final Friday thought, I wanted to say a little more of what I think Ypulse is all about and where I’m coming...

Ypulse Update

Hi everyone—just a quick update on how Ypulse is evolving. We are beginning to find our audience! I have received positive feedback from youth...

Teens Love Cheap Underwear

The other week I was chatting with some friends about how hip Target has become and we were wondering whether it seemed that way for...

Swept Away

No it’s not a post about Madonna’s last movie bomb—it’s actually a very cool TV show called Swept Away TV, which...

The Teenification of the MTV Movie Awards

Yes I just made up the word teenification. Media Life reports a jump in viewers 12-17 of 25.7 percent, to 1.71 million from 1.36 million last year. So...

Mean Girls

Looks like we women learn to hold our grudges early. According to a new study, girls are more likely to get in fights as revenge...

The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies