Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Beyonce: The Scent of Toasted Grains

Tommy Hilfiger’s latest muse is pop sensation Beyonce Knowles, who has inspired the fashion mogul’s latest fragrance collection called True Star for Tommy...

Teens Tune In for News

A new national survey to be released today from the Uhlich Children’s Advantage Network finds that while teens are spending on average an hour...

Shiny Happy Teens Reading Mags

Big stats from the MPA (Magazine Publishers of America)

Update: Toyota Yanks Peyote Scene from Toon

So the funny thing about this is Toyota is trying to pin the blame on Ad Age for reporting the item. From the Toyota spokesperson: “...

This is Your Toyota on Drugs

Toyota has been BUSTED by the White House Drug Office for showing the use of the psychadelic drug peyote in Webisodes created to promote the...

It Ain't Your Mom's Newspaper

A friend of mine clued me into a cool project being done at the Medill School of Journalism (where I went to grad school). The...

Wireless Teens Down Under

Spotted this item on blogger mogul Rafat Ali’s other blog (in addition to Paid Content) called Mobile Content Network. Seems like Aussie teens are...

Hello Kitty Thongs and Barbie Couture

Just because we’re grown up doesn’t mean we can’t cherish (and continue to wear) our youthful brands—or so says Ad Age...

The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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