Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

Diamonds and Pearls For Girls

Tiffany’s, whose line of lower priced silver jewelry has proven a hit with the teen market, is now launching a new retail chain, Iridesse,...

The Future: Engineered by Teens

Wired News profiles the winners of the Intel International Science and Engineering Fair where “students designed autonomous robots, studied the heavens and the seas, and...

Extreme Makeover: Seniors Airbrush Graduation Photos

A friend sent me this article about how high school students are airbrushing their senior pictures to remove any “imperfections.” Studios now charge extra money...

My So-Called Blog Thesis

Fellow blogger and former AOL/Netscape colleague Susan Mernit posted a summary of David Huffaker’s master’s thesis on teen bloggers and gender identity...

Tight Shorts

Today’s Digital Graffiti comes from Rebecca Ruiz writing for Wiretap (which just won the Webby for best youth media site!). Ruiz writes an insightful...

Must See WB?

The nets are announcing their fall line-ups and The WB is keeping its stalwart teen/family dramas “7th Heaven,” “Everwood,” “The Gilmore Girls,” “Smallville” and...

From Good Girl to Wild One

Every day Ypulse will highlight a cool piece of writing or video created by teens in a category we are calling Digital Graffiti. Today’s...

Teens Produce Peace Book

With help from the Isabelle Allende Foundation and 826 Valencia (a San Francisco non-profit founded by author Dave Eggers that offers writing workshops in public schools...

The Newsfeed

Quote of the Day: “Being famous is overrated. I would be more happy [sic] being locally known for the good I do in the world in a popular way but not for the wrong reasons.”—Female, 16, UT

Minecraft is being used to get kids interested in reading actual, real books. Litcraft recreates the world of a book as an interactive Minecraft map, adding “educational tasks” throughout. Treasure Island was the first completed world, followed by Kensuke's Kingdom, while The Lord of the Flies and Dante’s Inferno are in the works. Trials at U.K. schools are being met with “an enthusiastic response,” so Litcraft is eyeing a larger rollout. (The Guardian)

Nordstrom is stocking up on Instafamous brands like Allbirds, Everlane, and Reformation. The company announced that “strategic” brands account for about 40% of their current revenue and that’s expected to rise. While they benefit from indie brands’ popularity with young consumers, the direct-to-consumer brands are getting an expanded physical footprint, too. In the case of Reformation, Nordstrom explains that they “can bring sustainable fashion to a new (and much bigger) group of customers and closets.” (Business Insider)

A baseball team struck out with their “Millennial Night” promotion, putting Twitter in an uproar. We’ve warned brands that making fun of Millennials is not the way to get earn their spending power, and minor league baseball’s Montgomery Biscuits learned the lesson first-hand. Their “Millennial Night” offered participation ribbons, selfie stations, napping areas, and “lots of avocados,” while playing into stereotypes about Millennials being lazy. A Biscuits exec explains that “Something got lost in the sarcasm,” but instead of offering an apology, they doubled down with another cutting tweet. (AdweekInc.)

Nearly half of Millennials think that “their credit scores are holding them back.” OppLoans found that 27% of 18-34-year-olds haven’t been approved for a new car because of their credit while 25% have been declined for an apartment or house. Debt, a top financial concern for Millennials, is partly to blame: 15% said that their debt “is unmanageable.” Education could help dig them out of the hole, as 24% feel they’ve never learned how to build good credit. (Moneyish)

Baby Einstein is growing up for Millennial parents with a new mission and campaign. Their “Ignite a Curious Mind” effort goes after parents, not kids, with short spots that encourage curiosity. They’re also working on new toys, moving beyond their “sweet spot” of zero to 12 months for toddlers. Baby Einstein’s parent company, Kids II is also planning on reworking other brands, like Bright Starts and Ingenuity. (Ad Age)

Quote of the Day: “[American Eagle Outfitters’] clothes are generally what I wear and are my style. They're comfortable and affordable. They do not do a great deal of vanity sizing and offer something for guys and girls of every size.”—Female, 23, GA

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