Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Teens Buying Booze Online

Remember the good old days when buying alcohol as a teen meant convincing some loser in front of a liquor store to buy it for...

Advice for The Olsens

More obsession with The Olsen Twins this time from Salon (subscription or daypass required). You know you’ve been elevated to pop icon status when...

Barbie to Belt One Out for 'Idol'?

Image from Matel, Inc. This post on Reality Blurred cracked me up. Mattel has a press release out about our proportionally incorrect plastic idol for...

Oops! She Busted Her Kneecap

Poor Britney. As if her image hasn’t taken enough of a beating in the tabs or from spunky Avril, she has gone and busted...

P&G's Teen Marketing Wiz Promoted

Looks like Ted Woehrle, who previously headed up P&G’s Tremor teen marketing unit, has been promoted to be the company’s North...

Playing 4 Keeps

The Media Post reports that an invitation only conference called “Serious Issues, Serious Games” is challenging the notion that gaming is just about shooting everything...

Facebook the New Friendster for Co-eds?

Wired News has a story about how Thefacebook, the brainchild of Harvard undergrads that takes the concept of a college facebook (complete with photos, interests...

Quick Update: Moving 'Mountain'

The WB has moved “The Mountain” to Wednesdays to avoid a face off with Fox’s “The O.C.” Related: The WB May Move ‘Mountain’...

The Newsfeed

Quote of the Day: “Most social media is an echo-chamber for immaturity.”—Male, 30, MD

Violent video games don’t cause violent behavior, according to “one of the most definitive [studies] to date.” At a time when several states are considering tacking on extra taxes to violent video games, the Oxford Internet Institute’s study found that playing content considered violent did not cause 14-15-year-olds in the U.K. to act more aggressively. The study’s co-author says that previous studies have been influenced by “researcher biases” that led to studies that gave “undue weight to the moral panic surrounding video games.” (GamesIndustry.biz)

A new rosé brand is winning over Millennials with its Instagrammable bottle. The Wonderful Company, known for brands like Fiji Water and Pistachios, brought a new wine brand to market just in time for Valentine’s Day—and it’s already outselling their other labels. JNSQ (an acronym for the French phrase “je ne sais quoi”) sells rosé and sauvignon blanc that come in glass containers designed to look like retro perfume bottles. Influencers and a national marketing campaign helped propel the brand. (Adweek)

Minecraft for mobile made more money than ever in 2018. According to Sensor Tower, the gaming sensation’s mobile version raked in $110 million last year, rising 7% from last year. In addition, 48% of that revenue came from the U.S., followed by just 6.6% from Great Britain. All eyes may be on Fortnite, but the Minecraft Effect still has a hold on young gamers, and Gen Z & Millennials still rank the game as one of their favorites. (Venture Beat)

Nostalgic Millennials can soon set sail on a Golden Girls-themed cruise. The experiential, adults-only cruise will include themed activities like a “One Night in St. Olaf Dance Party,” a game of Ugel and Flugel, and a costume contest for fans dressed up as the main characters. There will also be plenty of trivia, bingo, and cheesecake on this five-night experience aboard the Celebrity Infinity. This isn’t the only cruise ship catering to adults recently; Virgin’s first cruise ship is 18-and-up-only and even has a tattoo parlor on board. (People)

Daquan, the meme account with 12 million followers, is teaming up with All Def Media for a slate of original content. The premium videos will signal a departure from what Daquan is known for: gritty, homemade content that ranges like blurry SpongeBob SquarePants screenshots transformed into memes via clever captions. The new videos will debut across All Def Media and Daquan’s social channels, which include Instagram, Facebook, Snapchat, IGTV, and YouTube. (Tubefilter)

Quote of the Day: “I think social media can bring light to issues that are of importance such as animal rescue and environmental awareness.”—Female, 22, MI

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