Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Advertisers Spend More on Young Viewers

Another story coming out of this fall’s Upfront—The Washington Post (registration required) attempts to explain why advertisers still want to pay more for “...

A Teenage Rite of Passage: Road Trip

Today’s Digital Graffiti comes from a cool teen produced newspaper site called 20Below out of Eugene, OR. I lived in Eugene for a year...

True Crime: Puma Puma Puma

Ad Age (registration required) writes about “Advergaming”

Avon Calling

Today’s Washington Post (registration required) has a feature on how Mark, Avon’s new line of products for teens and twentysomethings, is playing in...

School of Misery

Today’s Digital Graffiti comes from New Youth Connections, a great youth-written publication out of New York City. It’s a heart-wrenching first person account...

Pump up the Volume

I know I’m dating myself with that headline from the 1990 movie starring Christian Slater, you know the one where he produces a naughty radio...

California Tans May Be Banned

Gone are the days of baby oil and (I can’t believe I did this) foil to get that deep summer tan. According to CNN,...

P. Diddy Breaks Up the Band

The “Making the Band 2” finale scored big with the 12-24 demographic after P. Diddy “lost it” and broke up Da Band, the group that was...

The Newsfeed

Quote of the Day: “My biggest mistake was that in my financial beginnings I did not seek help from an advisor and I did very badly with my investments, but later I was able to recover.”—Male, 33, NY

The Museum of Ice Cream and Sephora are coming together for a sweet collab. Popsicle-shaped lip glosses, sprinkle-filled brushes, and more Instagrammable products are available for a limited time. Collaborations seem to be the MOIC’s latest move to rake in revenue (they also teamed up with Target), and this one makes sense: young consumers are indulging their “treat yo self” moments with makeup, and similar products like Too Faced’s peach and chocolate-themed collections are flying off shelves. (Cosmopolitan)

Sony is debuting their own ode to retro gaming: the PlayStation Classic. Millennial geeks everywhere, rejoice. The tiny console (with mini controllers to match) will include 20 fan favorite games like Final Fantasy VII and Tekken 3. The question isn’t why Sony is doing this, it’s why more companies aren’t doing this after seeing Nintendo’s runaway success with the SNES and NES Classic. Consoles will come to shelves in early December, right in time for the holidays. (TechCrunch)

The next Netflix movie could premiere on IMAX. And It’s not just Netflix: IMAX’s CEO said “all of the streaming” giants are “in active discussions” to bring their movies to the big screen. Streaming services have shaken up Hollywood by premiering big-budget movies with A-list actors on small screens, betting that young viewers prefer their couches to theaters. But while staying in is the new going out for many Millennials, their love of experiences is also bringing back the box office. (THRThe Verge)

Some wealthy Millennials are becoming social justice warriors to make an impact with their extra resources. Members of Resource Generation give 16 times more than they did before joining up, and together they’ve raised $120,000 for an affordable housing organization, donated $135,000 to the Social Justice Fund Northwest, and much more. In our Topline on the topic, 88% of 13-35-year-olds said they think they can make a difference by getting involved. (Business Insider)

Chinese Millennials and Gen Z are turning their attention from livestreaming to short video clips. Douyin, a short video app known as TikTok in the U.S., has over 500 million monthly active users globally. It was even the world’s most-downloaded app for the first half of 2018, according to Sensor Tower, and its rival Kuaishou is racking up users too. Meanwhile, users and stock are dropping for livestreaming platforms—with the exception of esports. (CNBC)

Quote of the Day: “I once spent $30,000 in one year solely on fun things (entertainment, traveling, dining out, etc.).”—Female, 21, PA

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