Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


My First Time

Today’s Digital Graffiti is from Eming Piansay writing for the Bay Area publication Youth Outlook (YO!) about her first time voting in the recent...

Back on Tuesday

Happy Memorial Day weekend. Ypulse will return on Tuesday.

Paying Teens for their Honest Opinions

ClickZNews has a story today about how marketers, frustrated with not being able to really reach teens through the traditional routes, are experimenting with new...

From King of the Geeks to King of MTV News

The New York Times (registration required) profiles Gideon Yago, host of MTV News and the personality young people are turning to for election 2004 coverage. From...

Class Rings for the 'Me First' Generation

The L.A. Times (registration required) has a piece on how high school seniors are forgoing having their school mascots and graduation year on their...

Fantasia Up, Viewership Down

Looks like “Idol” may be “jumping the shark,” according to the finale ratings. One expert attributes the downward trend for the last few shows as...

EU Launches Youth Portal

The European Union has launched a new youth portal designed to provide Europe’s 75 million young people with “quick and easy access to relevant youth...

Circuits Round-up

This Thursday’s Circuits section in the New York Times (registration required) was packed with interesting youth-oriented goodies. One was a sidebar to a feature...

The Newsfeed

Quote of the Day: “[It’s Always Sunny in Philadelphia is] my favorite satirical/dark comedy for the past 12 seasons and it hasn't dipped in quality since.”—Male, 21, NY

Nike’s new store puts mobile use at the center of the experience. Using geo-fencing, Nike knows when a customer walks into their 68,000 square foot space and changes the app accordingly. Users can see tailored content and offers, book styling appointments on-site, scan mannequins to have product delivered to their dressing room, and more. Based on the success of similar stores in L.A. and Shanghai, Nike execs hope their new flagship will build up Nike’s Brandom, and drive app downloads in the process. (Ad Age)

Jell-O is rolling out edible slime kits. Their Unicorn and Monster kits cash in on the slime trend, which has been booming in the anxiety economy for at least three years. Elmer’s, Cra-Z-Art, and Nickelodeon were all quick to tap the trend for marketing and products while Jell-O is a little late to the party. But considering that 82% of teens told Ypulse last year that they’ve participated in at least one trending activity to relax, there might still be time to capitalize. (Vox)

BuzzFeed is getting into the retail game, with plans to open family-focused stores across the country, starting in NYC. The brick-and-mortar venture, called Camp, will sell toys and apparel to Millennial parents and their kids, and the first is scheduled to open in time to capture some holiday spending. The concept is copying Story by changing up products and experiences every eight to 12 weeks, because, “we want to deliver adventure every time they come to the store.” (Ad Age)

Pharma companies are using influencers for social media marketing. Wego is a platform that connects patients with social media followings to pharmaceutical companies for marketing activations, like posts about drugs and devices. One company at least has seen success using the approach: Sunovian's earned media impressions surged from fewer than 100,000 to more than 13.2 million after working with Wego. The biggest caveats to that cashflow could be abiding by FDA regulations and contending with “a myriad of ethical issues." (STAT)

Eighty-five percent of Millennials have purchased a product after viewing a branded videoThat’s nearly 10% higher than the adult average for the U.S, U.K., and Australia, according to Brightcove. In addition, 56% ranked videos as more engaging than any other marketing materials and 46% said its their favorite form of brand communication. They're also seeking Shoppable content: 30% said they're interested in videos containing purchase links. (Marketing Charts)

Quote of the Day: “Black-ish is my favorite show on air because it's informative, funny, relatable, and political…I know that I'll be entertained and maybe even learn something new or think critically about certain issues.”—Female, 22, PA

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