Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

Dear Nicole

We’re all bracing ourselves for the new adventures of Paris and Nicole (a la Simple Life 2), but are we really ready for Nicole Ritchie’...

Black College Wire Funded

Spotted this item on Paid Content

School Tech: It Can Only Get Better

Clickz has some depressing research/stats on the state of K-12 technology budgets in public schools. Let me paint the picture: An overwhelming 80 percent of...

Big Shake Up at The Frog

So the BIG news in the industry today is that WB Network CEO Jordan Levin has resigned. It’s the lead story on both Variety...

Rated R for Political Dissent

The ratings board has slapped Michael Moore’s “Fahrenheit 9/11” with an R rating meaning kids under the age of 17 can’t see the movie without...

John Kerry: Teen Heartthrob?

Maybe not these days

The Little Scooter That Could

Reuters has a story out today about the Trikke scooter (a cross between a scooter and a tricyle, pronounced Trike), and its quest to become...

Does Young Reader Mean Dumb Reader?

Found this item on a blog called PR Machine citing research from Wooden Horse Publishing that says since today’s magazine readership is younger, consumer...

The Newsfeed

Quote of the Day: “A lot of people stay in jobs they hate. They feel stuck or need the money. I refuse to do this. I just gave up a Nursing career to be a CSR and I have never been happier.”—Female, 27, IN

YouTube is cracking down on creators that participate in dangerous viral challenges. The media giant updated their community guidelines to take a stronger stance against stunts that spin out of control—like the Tide Pod Challenge. Any creator that performs “pranks that make victims believe they’re in serious physical danger” will earn a strike—three and they’re out. What could constitute a strike? Just ask Jake Paul, who recently drove blindfolded for the #BirdBoxChallenge. (The Verge)

The inner five-year-old of Millennials everywhere is jumping up and down for Hot Topic’s Polly Pocket collab. In partnership with Mattel, the brand that wins at delivering unique styles is dropping a 17-piece collection of nostalgic merch. (The line looks a lot like another throwback collection we called out last year.) In celebration of the iconic toy’s 30th birthday (feel old yet?), ‘90s kids can cop everything from bags to hats to mini makeup palettes that feature shades like “Made in the 90s.” (Nylon)

YouTubers Life OMG! is like The Sims for a generation of aspiring social media stars. Players can pretend to be a video game streamer, a passionate creative, or another influencer. But the game is just as realistic as the kids who play it, making them do chores and deliver newspapers when they’re off the air. Similarly, most kids seem to know the dream is not a full-time gig; just take it from nine-year-old Oliver, who explains, “Of course I will have a good job as well, not just YouTube." (Vice)

Big brands are swooping in to save young shoppers from 2018’s oat milk shortage. The buzzy beverage has become the environmentally friendly alternative to almond milk for Millennial & Gen Z shoppers seeking dairy-free and vegan options. It became a barista favorite this year, mainly thanks to industry upstart, Oatly, which is opening a new factory to up their production. But they better hurry: big brands like Pepsi Co.’s Quaker Oats, Danone’s Silk, and Califia Farms are all getting in on this grain-based trend. (Bloomberg)

The most old-fashioned form of TV is experiencing a surge: over-the-air. While the Post-TV Gen continue to cut the cord, more are buying physical antennas to tap free networks and watch live events. Nielsen data found that this kind of old-school appointment viewing jumped from 9% of all homes in 2010 to 14% last year. Diving deeper into that 14%, about three in five also subscribe to streaming services like Netflix, and their median age is 36. (Fortune)

Quote of the Day: “I’d rather do a job I'm passionate about for a lower salary than do a high-paying but low-rewarding job.”—Male, 18, MA

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