Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


The Rise of the Stupid Slut

Alessandra Stanley writes a scathing analysis of Oxygen TV’s new sitcom “Good Girls Don’t?” in the New York Times (registration required) and the...

The Cable Guy

Another profile of 18-year old Brian Stelter, the publisher of cablenewser.com ? this time in the Baltimore Sun. So I think one of the very...

Ad Industry Attempts Diet on Selling Junk Food to Kids

The Media Post reports on the National Advertising Review Council’s new white paper, which proposes self regulation guidelines for advertisers selling junk food to...

Miss Modesty

Red headed 11-year-old Ella Gunderson appears to be leading a movement towards more modest fashions (Britney backlash). She started her campaign with a letter to...

Become a Ypulse Tipster

Ypulse is now in week two of its existence. Many thanks to friends, family, former colleagues for promoting me! Special thanks to my boyfriend for...

Not Just Talk

The New York Times (registration required) reports that depressed teens do better with Prozac in addition to talk therapy. The key finding: Statistically, the researchers...

'Harry Potter' and the Spiders from Mars

He may not be the next Bowie, but according to Zap2it.com “Harry Potter” star Daniel Radcliffe wants to play guitar. “I’d like...

Olsen Twin Powers, Activate!

Another story, this time from the Washington Post’s Libby Copeland (registration required) on the Olsens—The story explains the twins’ appeal on a couple...

The Newsfeed

Quote of the Day: “I actively avoid discussions of TV shows.”—Male, 31, MI

Networks are launching an onslaught of new streaming services to compete with the likes of Netflix and Hulu. CBS, Disney, and now Warner Media are hopping on the bandwagon to compete for young cord-cutters' viewing time. The digital switch makes sense, considering 74% of 13-36-year-olds told Ypulse they watch Netflix weekly, versus 33% who watch cable weekly. But one eMarketer analyst predicts this over-saturation in the streaming wars will lead to “a shakeout," in which companies will be weeded out unless they consolidate their offerings. (THR)

Macy’s is putting virtual reality in 90 stores, with the “largest VR rollout in retail history.” Shoppers can don HTC Vive VR headsets to create 3D floor plans, design their living spaces, deck them out with Macy’s furniture, and then take a step inside of the room. The retail tech enables smaller Macy’s stores to offer a lot more inventory to shoppers, and follows in the footsteps of other reality-bending home décor brands. And, according to Macy’s, VR sales were 60% higher than regular sales in their three pilot stores. (MediaPost)

Prada is plotting a comeback among young consumers. They’ve been slow to adapt to digital, but now the luxury company is emphasizing Instagram and aiming to grow their online sales, which were just 5% in early 2018. While investors applaud Prada’s dive into digital, they also believe the brand needs to shutter several stores—not just to increase “profitability” but to create “the illusion of scarcity.” Prada also has to recover from being late to the luxury streetwear game. (Bloomberg)

Some teens are opting for technical school over four-year universities. At Queens Tech, high schoolers are trained to take on non-desk jobs, like being an electrical engineer or working for public transit companies. Earning a high paycheck that isn’t chipped away by student debt is helping to overcome the societal stigma of skipping college. According to one Queens Tech student, “If you’re a construction worker, you may get paid the same as a doctor, but you don’t look as good.” (Vice)

Don't expect to see macho men and swooning women in grooming brands' latest ads. Instead, companies across the industry are toning down the machismo for Millennial & Gen Z males. Some are blurring gender lines, like Dollar Shave Club, whose “Get Ready” spots debunked stereotypes by not just casting straight, cis males. Other brands are betting modern men are more in touch with their emotions, like Gillette, who shared the touching story of a man’s son becoming an NFL linebacker, despite missing one hand.
(Ad Age)

Quote of the Day: “[Zendaya] is such a beautiful human being and I grew up watching her on the Disney Channel.”—Female, 18, TX

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