Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


I Will Survive

Great read in the L.A. Times (registration required) about 14-year-old shark attack survivor Bethany Hamilton and her family’s attempts to “extend” her shelf...

My First Time

Today’s Digital Graffiti is from Eming Piansay writing for the Bay Area publication Youth Outlook (YO!) about her first time voting in the recent...

Back on Tuesday

Happy Memorial Day weekend. Ypulse will return on Tuesday.

Paying Teens for their Honest Opinions

ClickZNews has a story today about how marketers, frustrated with not being able to really reach teens through the traditional routes, are experimenting with new...

From King of the Geeks to King of MTV News

The New York Times (registration required) profiles Gideon Yago, host of MTV News and the personality young people are turning to for election 2004 coverage. From...

Class Rings for the 'Me First' Generation

The L.A. Times (registration required) has a piece on how high school seniors are forgoing having their school mascots and graduation year on their...

Fantasia Up, Viewership Down

Looks like “Idol” may be “jumping the shark,” according to the finale ratings. One expert attributes the downward trend for the last few shows as...

EU Launches Youth Portal

The European Union has launched a new youth portal designed to provide Europe’s 75 million young people with “quick and easy access to relevant youth...

The Newsfeed

Quote of the Day: “[Animal Crossing Pocket Camp is] free to play, but it's loaded with a lot of content. It's super cute and relaxing.”—Female, 32, IL

PepsiCo needs to think small to compete with indie brands. Their new unit, The Hive, will be “a small entrepreneurial sort of agile group” to foster smaller brands and create new brands based on emerging trends. Unsurprisingly, The Hive is a response to consumers (ahem, Millennials) who are “demanding” healthier products and championing smaller labels. We continue to see big brands adopt startups, and startup thinking, as they navigate today’s competitive landscape. (Fortune)

Millennials and Gen Z are going to “extreme lengths” to share streaming passwords—and major platforms are losing millions. Magid research indicates that 35% of 21-35-year-olds and 42% of those younger than 21 share streaming service passwords, compared to 19% of Gen Xers and 13% of Boomers. One particularly amusing anecdote: the 20-something who uses the HBO Go login of a one-night stand from 2013. Though Netflix and HBO have both said that password sharing isn’t a problem, there’s no denying they are losing out on revenue—Hulu stakeholders estimated a loss of $1.5 billion yearly. (CNBC)

Wikipedia-branded streetwear has sold out. The site teamed up with LA streetwear brand Advisory Board Crystals for a “surprising” collaboration, and the resulting long sleeved tee emblazoned with “Internet Master” and Wikipedia’s puzzle logo was a success. All proceeds from sales were pledged to the Wikipedia Foundation, and the store is planning to restock “to make as large of a contribution as possible.” According to Ypulse Brandoms research, 60% of 13-35-year-olds say logos are back in style. (MashableThe Verge)

Fitbit’s new tracker is about more than just fitness. Though their smartwatch business is growing significantly faster than trackers, the brand “hasn’t given up” on their roots—and their newest model offers a range of features for wellness-focused users. While it, of course, tracks exercise and calorie burning, it also has built-in meditation, sleep tracking, and female health tracking. Since 96% of 18-34-year-olds tell Ypulse that taking care of their mental health is just as important as taking care of physical health, thinking beyond workouts could be a wise move. (Business Insider)

Amazon wants to steal away YouTube creators to bolster their own platform, Twitch. They’re reportedly offering multi-million dollar deals to influencers ranging from Gigi Gorgeous to Will Smith, hoping their large followings will follow them off of YouTube. So far, Twitch has 15 million daily users compared to YouTube’s 1.9 billion but Twitch’s SVP promises “a steady drumbeat of lots of new content.” They’re also reportedly looking to double their ad revenue in the next year, and their foothold on video games like Fortnite is sure to help. (Bloomberg)

Quote of the Day: "I love travel and finding the best deals on airfare. Hopper really helps me do that, in a simple format.”—Female, 22, FL

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