Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

Reality Bites: Researcher to Create Anti-Violence PSA

According to a new study, children and teens shown images of realistic violence helps quell some of their aggressive tendencies. The doctor involved in the...

Diamonds and Pearls For Girls

Tiffany’s, whose line of lower priced silver jewelry has proven a hit with the teen market, is now launching a new retail chain, Iridesse,...

The Future: Engineered by Teens

Wired News profiles the winners of the Intel International Science and Engineering Fair where “students designed autonomous robots, studied the heavens and the seas, and...

Extreme Makeover: Seniors Airbrush Graduation Photos

A friend sent me this article about how high school students are airbrushing their senior pictures to remove any “imperfections.” Studios now charge extra money...

My So-Called Blog Thesis

Fellow blogger and former AOL/Netscape colleague Susan Mernit posted a summary of David Huffaker’s master’s thesis on teen bloggers and gender identity...

Tight Shorts

Today’s Digital Graffiti comes from Rebecca Ruiz writing for Wiretap (which just won the Webby for best youth media site!). Ruiz writes an insightful...

Must See WB?

The nets are announcing their fall line-ups and The WB is keeping its stalwart teen/family dramas “7th Heaven,” “Everwood,” “The Gilmore Girls,” “Smallville” and...

From Good Girl to Wild One

Every day Ypulse will highlight a cool piece of writing or video created by teens in a category we are calling Digital Graffiti. Today’s...

The Newsfeed

“I eat [Pizza Hut] least two times per month; it's one of my favorite places to go to eat pizza.”—Male, 35, VA

More Millennials are asking for cash wedding registries, and it’s bad news for stores like Bed Bath & Beyond and Williams Sonoma. Increasingly, young couples are asking guests to contribute towards their nest egg, travel, or anything they feel like buying themselves. Companies like Zola and Honeypot have boomed in popularity, offering a personalized platform for their cash registries. However, their success with wedding registries is taking “a key customer acquisition tool” away from home décor stores. (Insider)

The beauty industry is catering to Customization Nation, as more companies crop up to blend unique beauty products for each customer. But can the trend scale? Truly personalized products, like the ones offered by hair care start-up Function of Beauty and makeup company Bite Beauty, take time and resources. But companies that offer base products with just a personalized element or two could be the future of the industry. And big-name brands are getting their feet wet too: Lancôme and CoverGirl have both offered custom-made foundations. (Glossy)

Nordstrom is taking risks to survive retail’s big shifts. Instead of shuttering stores, they’re opening experimental retail locations, revamping their department stores, and making their mark in Manhattan with their first store openings. The long-standing brand also bought ecommerce site HauteLook and the subscription service Trunk Club. So far, their risk-taking hasn’t proved to be a boon to their bottom line—but only time will tell. (WSJ)

Hollister is teaming up with AwesomenessTV to reach Gen Z with a YouTube series. “The Carpe Life” will be a part of a broader campaign, which includes influencer marketingand appeals to young consumers’ love for active, adventurous lifestyles. "The Carpe Life" follows Hollister's first YouTube series, “This is Summer” which “boosted key brand metrics by double digits,” adding on to their overall positive impact on Abercrombie & Fitch’s rising bottom line. (Marketing Dive)

Netflix is switching its strategy, putting less money into “prestige films” for the Post-TV Gen. Instead, they’re churning out more direct-to-video releases. Last year, they bought ten titles at Sundance while this year they had none. While they continue to create original content like the recent The Cloverfield Paradox, they’re betting on less-than-award-worthy films to maintain their hold on Millennial viewers. (The Atlantic)

“Basically if I found out any brand was supporting causes I do not support and actively oppose, I will avoid buying their products.”—Female, 27, CA

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