Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Friends With Benefits

So this Sunday’s New York Times magazine cover story (registration required) should be required reading for parents along with watching the brilliant movie Thirteen....

'Idol' Still a Hit with Advertisers

Last week I posted a story about how American Idol’s ratings were down compared to last season. The iMedia Connection reports that advertisers are...

UK Glossies Avoid Age Limits

Interesting story in the Guardian about the failure of a campaign by a teachers association and the minister for media and heritage to force popular...

Evangelicals vs. 'Saved'

“Saved!”, about a teenager at a Christian school ostracized when she becomes pregnant, opened strongly this weekend with $440,000 at 20 theaters?Did anyone else...

I Will Survive

Great read in the L.A. Times (registration required) about 14-year-old shark attack survivor Bethany Hamilton and her family’s attempts to “extend” her shelf...

My First Time

Today’s Digital Graffiti is from Eming Piansay writing for the Bay Area publication Youth Outlook (YO!) about her first time voting in the recent...

Back on Tuesday

Happy Memorial Day weekend. Ypulse will return on Tuesday.

Paying Teens for their Honest Opinions

ClickZNews has a story today about how marketers, frustrated with not being able to really reach teens through the traditional routes, are experimenting with new...

The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies