Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Mean Girls

Looks like we women learn to hold our grudges early. According to a new study, girls are more likely to get in fights as revenge...

Hello Panda?

Steve Hall’s blog Ad Rants posted a nifty item on the rise of Tare Panda, which is becoming a “pop culture must-have” for the...

Young Men Passing On Online Sports

According to the latest Jupiter Research reported in the Media Post (registration required), 18-34 year old males are not as sports obsessed as was once...

A Breath of Fresh Air

Looks like the teen (high school) smoking rate has dropped sharply

More Tween Goodies on the Horizon

More news dribbling out of the 2004 Licensing show: Youth Intelligence did a nice round-up of tween goodies on the horizon including Nickelodeon’s everGirl (Warning:...

Update: Slate's Jailbait Prom Date

OK—I messed up and didn’t get the crafty little UI of days at the top of the Slate prom story that told me...

Poetic License

Cool site from an .org called Youth Voice that publishes an online poetry journal called Poetic License. Take a break from work and read some...

The Truth Works

Ypulse has found a new friend in Tina Wells who founded Buzz Marketing, which defines itself as “a full service marketing company dedicated to helping...

The Newsfeed

Quote of the Day: “[It’s Always Sunny in Philadelphia is] my favorite satirical/dark comedy for the past 12 seasons and it hasn't dipped in quality since.”—Male, 21, NY

Nike’s new store puts mobile use at the center of the experience. Using geo-fencing, Nike knows when a customer walks into their 68,000 square foot space and changes the app accordingly. Users can see tailored content and offers, book styling appointments on-site, scan mannequins to have product delivered to their dressing room, and more. Based on the success of similar stores in L.A. and Shanghai, Nike execs hope their new flagship will build up Nike’s Brandom, and drive app downloads in the process. (Ad Age)

Jell-O is rolling out edible slime kits. Their Unicorn and Monster kits cash in on the slime trend, which has been booming in the anxiety economy for at least three years. Elmer’s, Cra-Z-Art, and Nickelodeon were all quick to tap the trend for marketing and products while Jell-O is a little late to the party. But considering that 82% of teens told Ypulse last year that they’ve participated in at least one trending activity to relax, there might still be time to capitalize. (Vox)

BuzzFeed is getting into the retail game, with plans to open family-focused stores across the country, starting in NYC. The brick-and-mortar venture, called Camp, will sell toys and apparel to Millennial parents and their kids, and the first is scheduled to open in time to capture some holiday spending. The concept is copying Story by changing up products and experiences every eight to 12 weeks, because, “we want to deliver adventure every time they come to the store.” (Ad Age)

Pharma companies are using influencers for social media marketing. Wego is a platform that connects patients with social media followings to pharmaceutical companies for marketing activations, like posts about drugs and devices. One company at least has seen success using the approach: Sunovian's earned media impressions surged from fewer than 100,000 to more than 13.2 million after working with Wego. The biggest caveats to that cashflow could be abiding by FDA regulations and contending with “a myriad of ethical issues." (STAT)

Eighty-five percent of Millennials have purchased a product after viewing a branded videoThat’s nearly 10% higher than the adult average for the U.S, U.K., and Australia, according to Brightcove. In addition, 56% ranked videos as more engaging than any other marketing materials and 46% said its their favorite form of brand communication. They're also seeking Shoppable content: 30% said they're interested in videos containing purchase links. (Marketing Charts)

Quote of the Day: “Black-ish is my favorite show on air because it's informative, funny, relatable, and political…I know that I'll be entertained and maybe even learn something new or think critically about certain issues.”—Female, 22, PA

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