Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Are Young Adults Bored With Iraq Coverage?

According to Central Michigan University media researchers David Weinstock and Timothy Boudreau, teens seem concerned about the War in Iraq but are not interested in...

No Thanks for The Memories

A friend sent me this link from the San Jose Mercury News about how the combination of the Valley’s economic downturn combined with a...

Hiking is Kinda Like Killing Zombies

This is an interesting piece in the L.A. Times (registration required) written while the writer was attending E3, the big gaming conference that recently...

'Justine' Tries to Make Clean Cut Cool

Spotted this little diddy from the Delta Democrat in Greenville, MS, about “Justine,” the new teen girl mag published out of Memphis. The gist is...

Harvard Drops Sexy H-Bomb

Those crazy Harvard kids. The Boston Globe reports that today Harvard co-eds will receive their first issue of H-Bomb, the new Nerve.com like literary...

The Way It Is, Dude

Broadcast news veteran Walter Cronkite is returning to TV, MTV that is. According to Newsday, the 87-year-old “journalistic Gandalf” will appear on camera for 5-6...

File Swapping is a Sin

Salon (subscription or day pass required) investigates file swapping amongst Christian teens and discovers that [gasp] according to a recent study by the Gospel Music...

ZOOMing in on the Youth Market

Mediapost.com reports that ZOOM Media, a company that specializes in “out of home advertisements such as billboards placed above urinals in bars and restaurants”...

The Newsfeed

"I play [games] constantly until 4 in the morning. When I’m not on my game I’m checking my phone. And the whole time I’m doing all of that my desktop is on the internet.”—Male, 22, OH

Twitch is airing every episode of Mister Rogers’ Neighborhood, in celebration of the late Fred Rogers’ 90th birthday and the show’s 50th anniversary. The esports streaming service is expanding to nostalgia entertainment (which young viewers can’t get enough of), but they have a unique twist. The show will be available for co-viewing, with popular Twitch streamers chiming in from time to time. (Mashable)

Over one-third of 18-34-year-olds have stopped using a brand after hearing negative news about them, more than any other generation. Among the brands that most consumers said they gave up on were Wells Fargo, Target, Papa John’s, and Uber. However, Critical Mix and kNOW also found that young consumers are more willing to forgive a brand for bad press: While only 30% of consumers overall would use a brand again after a scandal, 41% of 25-34-year-olds would. (MediaPost)

Alamo Drafthouse is bringing back VHS—offering free rentals for Millennials that wax nostalgic for analog products. Their first store, Video Vortex, is opening in North Carolina. Not only are they “fostering a movie-loving community” with the extensive gratis collection of 75,000 titles, but they’re making money off of the added “beer, food, and merchandise.” No VHS player? No problem. They’re renting those as well. (BoingBoingEW)

Researchers were surprised to find Gen Z students were “relieved” to ditch their smartphones for a few weeks. Screen Education’s study of 62 12-16-year-olds found that 92% thought “it was beneficial” to disconnect from their smartphones while they were at camp. And even though 41% admitted they felt frustrated at times, 35% were able to cut down their use after camp and 17% convinced a friend to curb their time spent on smartphones, too. (PR Newswire)

Beauty brands love augmented reality, but an app can’t replace in-store experience. Not only did Ypulse found time and again that young consumers expect Experiencification and flock to marketing activations (like pop-ups), but brick-and-mortar locations build loyalty. People think they’re scamming Sephora when they re-do their makeup gratis, but that time-spent-in-store is really “turning the ‘scammers’ into buyers.” (Quartzy)

"I love my smart phone. It is just like my best friend [and] I just can't do without my smartphone...”—Male, 27, CA

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