Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Hip-Hop Novels

Newsweek has a story this week about a hot new publishing trend: Gangsta Lit. The line of books featuring inner-city scenes, gang bangers and hustlers...

Genie in an Office Chair

So Christina Aguilera stars in a new Virgin Mobile ad (watch the ad on Adage.com) where she simulates sex while adjusting an office chair....

Graduating from A to C

Instead of a car or a trip to Europe, teen girls graduating from high school are requesting

Where Have All the Young Viewers Gone?

According to this Media Life story, they’re watching MTV (duh) and Comedy Central. MTV was the most-watched cable network among teens in May, increasing...

Teen Profits Before Gmail Becomes Freemail

Cute story from the Washington Post (registration required) about 15-year-old Pierce Spencer, who is evidently making a killing selling Gmail beta addresses on eBay. He’...

Boys Got Game

Some interesting research in today’s New York Times (registration required) media round-up. Boys are leaving their G.I. Joes behind and picking up Game...

The Thriller is Gone

Funny first person essay in Salon (subscription or day pass required) from a parent of teens about how disgusted her 14-year-old daughter is when a...

Rage Against the Cow

So the big story in Blogland today was about how Gawker is doing a “custom published” adverblog for Nike’s “Art of Speed” film project....

The Newsfeed

Quote of the Day: “It's free to walk to work and I get some exercise in.”—Female, 26, NY

Niche beauty brands have blurred gender lines at their core—can large cosmetics companies play catch up without seeming “disingenuous”? Milk Makeup and Fluide have built their brands on being inclusive, but larger brands sometimes strike consumers as hopping on the band wagon when they try to do the same—especially since they created so many of the gender norms they’re now rallying against. The best way for them to get in on the trend? Start by making their hiring process more inclusive both “behind the lens” and in front of it. (Fast Company)

Starbucks thinks the “health and wellness” trend is to blame for declining Frappuccino sales. Despite marketing efforts like the Unicorn Frappuccino, syrupy drink sales are down 3% from last year. However, rivals like McDonald’s and Dunkin' Donuts could be stealing sugary beverage sales from the coffee giant, meaning young consumers’ penchant for healthification isn't necessarily the culprit. In fact, McDonalds recently debuted two new frozen drinks that earning praising on Twitter. (NYPFox News)

Apple is getting into kids’ content, teaming up with Sesame Workshop for a slate of original shows. Live-action, animated, and puppet-based series will be included in the programming, but Sesame Street itself is not part of the deal. There are no details yet on where Apple will release the shows, meaning they could either shop them to another platform or debut them on their own streaming platform. Considering that Apple has several original program deals in the works, they could be looking to bulk up their own bid in the streaming wars. (Kidscreen)

Twitter and Tumblr posts are getting a new lease on life—as screenshots on Instagram. While young users of Twitter and Tumblr have declined, Ypulse’s Social Media Trackerfound that over half of 13-35-year-olds use Instagram daily. Instagram is the preferred place to post memes, despite many accounts creating their content elsewhere. Why do they switch platforms to post? Instagram’s Discover tab allows faster browsing than Twitter, while Instagram images are displayed in full rather than being cut off, like they are on Twitter. (The Verge)

Eggo sales are down in between seasons of Stranger Things. Yes, the sci-fi series has that much influence on the frozen waffle’s revenue. One Eggo executive explains that they “quickly leveraged the [resulting] consumer engagement” from the show, and it paid off: sales jumped 14% in the fourth quarter of 2017 and 9.4% for the first four months of 2018. However, fewer people are binging the Gen Z & Millennial favorite these days, so Kellogg’s frozen pancakes, waffles, and French toast sales have slowed to just 1.3% year-over-year. (CNN)

Quote of the Day: “I fell in love with trance music.”—Male, 23, NY

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