Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Hawking Happy Meals

Skateboard guru Tony Hawk will be showing up in McDonald’s Happy Meals. According to the story, “McDonald’s guests will receive one of eight...

The Mobile Elite: British M-Agers (Tweens)

Spotted this on cool telecom blogger Om Malik’s site today. It appears that across the Atlantic, the Brit tween set (M-Agers) are much more...

It's Not Idolatry

Seems the holy roller set (or holy rock and roller set) wants in on the wildly successful “American Idol” talent show trend. Think Mandy Moore...

The Way We See It

Some cool Digital Graffiti from Listen Up, which is a kick-ass PBS youth media aggregation project. They have created a DVD called “The Way We...

Will Warped Teens Tee Off?

Sony is sponsoring this year’s Warped tour and handing out samples of upcoming Playstation titles like Syphon Filter: The Omega Strain, God of War,...

Food for Thought

Interesting tidbit in Promo about how kids eating habits change after the age of 12 when peer influence kicks in. Before 12 it’s all about mom...

New Ypulse Email System

Ypulse will now be sending out our own daily emails replacing the Bloglet service, which is not really supported—I think the guy who started...

'It's Their Super Bowl'

We’re talking about the prom, of course. USA Today spotlights a few NYC-based Web services that plan and host prom after parties that would...

The Newsfeed

Quote of the Day: “I like playing and talking about [Animal Crossing] with other people. It's nostalgic for me since I've been playing games from the series from a young age.”—Female, 22, PA

Which brands had the most YouTube subscribers in 2018? In media, Warner Bros. topped the list with 6.4 million subscribers, followed by BBC and ESPN. Apple beat out last year’s winner for tech PlayStation, while Red Bull and Ford remained the reigning champs of food and beverage and automotive, respectively. Finally, Nike was first place in the clothing category for the second year running, with 30,000 more subscribers than their closest competitor, Adidas. (Tubefilter)

A “Little League for esports” is fostering future esports stars—and fans for life. Super League Gaming is bringing some much-needed organization to youth competitive gaming, building teams of young Minecraft, League of Legends, and Clash Royal players, helping them train and compete. But the program isn’t just for the next Ninja; just like traditional sports, kids get a sense of community among like-minded friends. (AP News)

Nielsen reports that Millennials actually consume less media than older demos, but more of it is digital. While the average adult consumes over ten hours of content a day, 18-34-year-olds spend less than eight hours with media. And the heaviest smartphone users are 35-49-year-olds, who spend 20 minutes more each day on average with their phones than Millennials. However, the younger demo does spend 44% of their media time with digital devices, more than older demos that spend more time with TV as they age up. (THR)

Vitaminwater is wagering $100,000 that you can’t give up your smartphone for a year. Contestants have to disconnect from internet-enabled devices where “texting is a pleasant experience” for 365 days and post a pic to Twitter or Instagram explaining why they need the digital detox. And when the year’s up, they have to prove it. Considering that 65% of 13-36-year-olds told Ypulse they would be unable to unplug from their smartphones for a week, earning that $100,000 may be harder than they know. (Fortune)

Hard seltzer revenue skyrocketed over 400% over the past 18 months. White Claw leads the way for the category with top-of-the-results organic search (they’re the number one Google result for “hard seltzer”) and a social media presence that focuses on health and wellness-related imagery. Sparkling water is already one of Millennials’ favorite things to drink, and its hard version could rise through the ranks of their top alcoholic beverages. (Gartner)

Quote of the Day: “People call [video game culture] nerdy but I see nerdy as a positive connotation.”—Female, 28, MA

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