Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Frogger Fans Unite

OK, so this isn’t teen oriented, but I had to post it. The story is from today’s Circuits in the New York Times ...

AMP Agency, 360 Youth's Rebellious Teen Sister?

The latest issue of Promo has a story about how the Boston-based AMP Agency, is attempting to distance itself from its sister agency 360 Youth and...

The Rise of the Stupid Slut

Alessandra Stanley writes a scathing analysis of Oxygen TV’s new sitcom “Good Girls Don’t?” in the New York Times (registration required) and the...

The Cable Guy

Another profile of 18-year old Brian Stelter, the publisher of cablenewser.com ? this time in the Baltimore Sun. So I think one of the very...

Ad Industry Attempts Diet on Selling Junk Food to Kids

The Media Post reports on the National Advertising Review Council’s new white paper, which proposes self regulation guidelines for advertisers selling junk food to...

Miss Modesty

Red headed 11-year-old Ella Gunderson appears to be leading a movement towards more modest fashions (Britney backlash). She started her campaign with a letter to...

Become a Ypulse Tipster

Ypulse is now in week two of its existence. Many thanks to friends, family, former colleagues for promoting me! Special thanks to my boyfriend for...

Not Just Talk

The New York Times (registration required) reports that depressed teens do better with Prozac in addition to talk therapy. The key finding: Statistically, the researchers...

The Newsfeed

“[Anna Victoria is] a good role model to women and is changing the way the world looks at fitness and body image.”—Female, 21, CA

Abercrombie & Fitch is going gender-neutral for their new kids’ clothing line. The “Everybody Collection” features “tops, bottoms, and accessories” for five-14-year-old boys and girls. A&F’s Brand President explained their decision to appeal to The Genreless Generation: "Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl.'' The line of 25 new styles will be rolling out online and to 70 stores, starting this month. (Today)

Millennials & Gen Z already think the Nintendo Switch is cool, and now the brand is giving them more ways to use it. They’re introducing Nintendo Labo, “cardboard-based, interactive DIY experiences” for the Switch, tapping into the “toys-to-life” trend. The variety kit lets players construct five different “Toy-Con” experiences that include turning the Joy-Con controller into a motorbike handle complete with a throttle that can be twisted to accelerate, and creating a piano that senses which keys are pressed to produce the correct musical note. (Kidscreen)

YouTube is pulling Tide Pod Challenge videos from its platform. Teens started eating Tide pods when memes showcasing their Gusher-like colors went viral. The brand has since issued warnings not to eat the pods, and some stores have even begun locking up the product. YouTube has explained the decision to take down the popular pod-eating videos as a continuation of their policy to “prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm." Some are suggesting that pressure from parent company Procter & Gamble may have also been a factor. (Mashable)

The streaming wars are continuing, but audiences are turning to Netflix, Hulu, and Amazon Prime for very different kinds of content. Hub Entertainment Research found original content is winning users' time on Netflix, while over half watch Hulu for its syndicated collection, and movies are most popular on Amazon Prime. The study also found that most Americans overall spend their entertainment time watching TV (40%), but 18-24-year-olds are most likely to engage with gaming and online video, like YouTube. (Quartz)

Outdoor Voices embraced Millennials’ minimal moment to break onto the athleisure scene. The brandless brand goes for a minimalist aesthetic with pops of color, and sees itself as an anti-Nike of sorts. The founder explains that they’re “a recreational Nike” because “With Nike and so many other brands, it’s really about being an expert, being the best. With OV, it’s about how you stay healthy—and happy.” Whatever they’re doing, it’s working: the company has grown rapidly since it was founded in 2013, climbing a startling 800% in 2016 alone. (Vogue)

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

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