Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Ypulse Philosophy

As a final Friday thought, I wanted to say a little more of what I think Ypulse is all about and where I’m coming...

Ypulse Update

Hi everyone—just a quick update on how Ypulse is evolving. We are beginning to find our audience! I have received positive feedback from youth...

Teens Love Cheap Underwear

The other week I was chatting with some friends about how hip Target has become and we were wondering whether it seemed that way for...

Swept Away

No it’s not a post about Madonna’s last movie bomb—it’s actually a very cool TV show called Swept Away TV, which...

The Teenification of the MTV Movie Awards

Yes I just made up the word teenification. Media Life reports a jump in viewers 12-17 of 25.7 percent, to 1.71 million from 1.36 million last year. So...

Mean Girls

Looks like we women learn to hold our grudges early. According to a new study, girls are more likely to get in fights as revenge...

Hello Panda?

Steve Hall’s blog Ad Rants posted a nifty item on the rise of Tare Panda, which is becoming a “pop culture must-have” for the...

Young Men Passing On Online Sports

According to the latest Jupiter Research reported in the Media Post (registration required), 18-34 year old males are not as sports obsessed as was once...

The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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