Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


This Boy's Life

I read about 13-year-old Matthew Joseph Thaddeus Stepanek’s death in the Washington Post (registration required) this morning. And as sappy as the story is...

Olsen Twin Too Thin

According to ABC News Mary-Kate Olsen has checked herself into a program for treatment of an eating disorder reported to be anorexia. This just bums...

A New Twist?

Twist mag has named Betsy Fast the new editor-in-chief. It’s an internal promotion and a case of trading places as Fast, who was formerly...

Hip Mamma. Hipper Author

I met Hip Mama Ariel Gore and her then very young daughter Maia when we were both in indie publishing at the first Media and...

McDonald's and Kellogg's Jump on Text Messaging Bandwagon

Looks like “American Idol” has kicked off a trend with companies like McDonald’s and Kellogg’s jumping into the text messaging fray. McDonald’s...

Beyonce: The Scent of Toasted Grains

Tommy Hilfiger’s latest muse is pop sensation Beyonce Knowles, who has inspired the fashion mogul’s latest fragrance collection called True Star for Tommy...

Teens Tune In for News

A new national survey to be released today from the Uhlich Children’s Advantage Network finds that while teens are spending on average an hour...

Shiny Happy Teens Reading Mags

Big stats from the MPA (Magazine Publishers of America)

The Newsfeed

“I love watching movies and shows uninterrupted.”—Female, 18, CO

Mattel just made the first hijab-wearing Barbie. She’s based on Ibtihaj Muhammad, who won the Olympic bronze medal for fencing for the U.S. while wearing a hijab. Brands are bringing diversity to the toy aisle to appease The Diversity Tipping Point generation’s appetite for inclusion, and this new doll is a step in the right direction. She gives girls a new role model and (in Muhammad’s words) encourages them "to embrace what makes them unique." Mattel has plans to create an entire line of Barbies based on inspirational women next year. (BBC)

Another ‘90s classic, Are You Afraid of the Dark, is coming to the big screen and revisiting Millennials’ childhood nightmares. Nostalgia entertainment is big business for the entertainment industry, who are hoping to capitalize on Millennials and Gen Z’s trademark wistfulness, and it doesn’t hurt that this screenplay for the remake is being written by It’s screenwriter. With horror proving it can bring in massive audiences these days, this mixture of dark content and nostalgia is a good bet to get them in theaters. (Collider)

Millennials are causing a “baby bust”—they aren’t having enough kids to keep the U.S. population at the “replacement level.” According to the Negative Population Growth Inc., the birth rate has dropped below the death rate, with women are having an average of just 1.8 births compared to the 2.1 needed to keep the population steady. The research blames all Millennials for the drop, reporting that “irth rates for all age groups of women under 30 fell to record lows in 2016.” (Washington Examiner)

Kellogg’s is coming back to NYC, with a bigger (and maybe better) cereal café than last year’s Times Square popup. The 5,000 square foot Union Square space will be a permanent place for Millennials to try crafty concoctions from Kellogg’s, who hopes getting the demo to rethink the product will keep Millennials from “killing” cereal as we know it. The company claims “It’ll be a destination for foodies and people to chill, create and explore the endless possibilities of cereal all in one place, whether it be for breakfast, lunch or a snack later in the day.” (CSA)

People are binging Netflix in public—at work, in line, and even on the toilet. A new study from Netflix found that 67% of viewers have watched a show or movie in public, 37% admit to tuning in at work, and 12% have pressed play in a public restroom. One in five have cried during a public streaming session, and 11% have seen a spoiler on another public streamer’s screen—but that’s not stopping them. The Binge Effect is real and bigger than ever: 60% of respondents said they binge more content than they did last year. (MashableMarkets Insider)

“I really enjoyed Breaking Bad and Better Call Saul does a really good job capturing the same intensity and intrigue that the original series did…”—Male, 28, NY

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