Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Why I Live in the Bay Area

One of my fellow “Chicks Who Click” sent this photo around of the Grand Lake Theater (Oakland) marquee this morning. Priceless.

Sex and Candies

Ashlee Simpson will debut in the notoriously sexy Candies ads this September marking another attempt by the sultry brunette to make her mark. According to...

Sweet Feet

Adrants noted that Reebok has launched a new site created by Zugara geared towards young women. The line is called Sweets and the tagline is “...

Can Alt Weeklies Recapture Youth Online?

The Online Journalism Review has a great article basically asking the alternative weeklies (which usually pride themselves with being on the cutting edge of youth...

Bicycle! Bicycle! Schwinn Returns With Retro Model

MSNBC informs us that the Schwinn Stingray is making a comeback with pre-teen afficianados. The bike is hard to find and when customized is being...

Inside Hello Kitty

The San Francisco Chronicle has an expansive article on the meaning and impact of Hello Kitty. It’s way more than any of us need...

'A Nation Divided'

Zach Landman was your average linebacker and senior at an Orinda (CA) high school. He didn’t really know any gays or lesbians and...

Lindsay's Record Deal & More New Teen Queen Coverage

Mean Girl Lindsay Lohan is attempting to become a double threat (can she dance?) by signing a record deal with former Mariah Carey manager/husband...

The Newsfeed

“I honestly wouldn't like to communicate with brands, unless it is to solve problems their brand is causing.”—Female, 27, MI

Why don’t people seem to care as much about fake followers on Instagram as on other platforms? Because while Facebook and Twitter are bashed for feeds full of fake news, no one holds Instagram to the same standard. The image-centric platform is inherently “a hyperreality,” where no one’s candid shot is truly spontaneous, and photo-shop freely fills feeds. Where does it get tricky? With Influencers, who are expected to garner true engagements for brands. (Real Life)

Influencer marketing faced another tricky situation this week when PopSugar replaced influencers’ affiliate links with their own. RewardStyle and its Instagram product LikeToKnow.it’s network of content creators’ photos and sometimes entire feeds “were copied to the site via “thousands of ‘falsified vanity pages’ containing millions of images belonging to the network’s content creators.” The group is planning on seeking a class-action lawsuit on their intellectual property and for the lost revenue that PopSugar made each time a customer clicked to purchase. (Racked)

Colleges are giving out more merit-based aid to win over top students. Tuition discount rates have risen to a record 49.1% for first-time, full-time freshman attending private universities, up over 10% from ten years prior—according to the National Association of College and University Business Officers. By using data-driven analysis to calculate just how much aid is likely to lure a top student in, colleges are seeing success upping their prestige. However, the practice has also “created a closing of the doors for low-income students,” according to one policy analyst. (WSJ)

Apple is betting that young consumers could bring back magazines via a magazine subscription service. The tech company took a gamble by buying Texture, a subscription service for over 200 titles that’s been dubbed the “Netflix of Magazine Publishing.” The app aggregates articles into a single browsing experience, rather than being separated by title, and pays the included publications. Apple has announced plans to integrate the service into their Apple News app, the latest incarnation of their less-than-successful Newsstand app. (Bloomberg)

Function of Beauty is customizing hair care, blending up shampoo and conditioner for each customer based off a five-question quiz. Beauty companies big and small have hopped on the Customization Nation trend, and Function of Beauty takes that to the next level with their hyper-personalized hair care set. They're customizing everything from the fragrance to the chemical components, and even going so far as to print the purchaser’s name on each product. The founder explains, "Every single person is unique and different...why negate that instead of catering to it?" (Paper)

“[Allison Raskin] is open about her struggles with mental health, and she is also funny.”—Female, 19, CA

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