Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Just Say No to Prozac

Slate digs deeper into the teens/depression/Prozac story and praises the Spitzer lawsuit if only because we just don’t know whether these drugs...

Hip-Hop Novels

Newsweek has a story this week about a hot new publishing trend: Gangsta Lit. The line of books featuring inner-city scenes, gang bangers and hustlers...

Genie in an Office Chair

So Christina Aguilera stars in a new Virgin Mobile ad (watch the ad on Adage.com) where she simulates sex while adjusting an office chair....

Graduating from A to C

Instead of a car or a trip to Europe, teen girls graduating from high school are requesting

Where Have All the Young Viewers Gone?

According to this Media Life story, they’re watching MTV (duh) and Comedy Central. MTV was the most-watched cable network among teens in May, increasing...

Teen Profits Before Gmail Becomes Freemail

Cute story from the Washington Post (registration required) about 15-year-old Pierce Spencer, who is evidently making a killing selling Gmail beta addresses on eBay. He’...

Boys Got Game

Some interesting research in today’s New York Times (registration required) media round-up. Boys are leaving their G.I. Joes behind and picking up Game...

The Thriller is Gone

Funny first person essay in Salon (subscription or day pass required) from a parent of teens about how disgusted her 14-year-old daughter is when a...

The Newsfeed

“There are alleys with street art that I've walked out of my way to take pictures of to share on Snapchat/Facebook.”
—Female, 32, IL

Mattel’s new toy franchise Enchantimals is inspired by Instagram and Snapchat filters. The new line of 14 dolls are all half-animal—think the bunny and deer filters—and each “shares a ritual trait with her animal friend.” Their origin and the YouTube series starring the girls are no doubt a part of Mattel’s “five-pillar strategic plan” to be a more digital brand. Appealing to Millennial parents and their kids has been a tough sell for Mattel, but they’re making moves like changing up Barbie’s body type and asking kids to pick the next big toy on TV to keep up with the next generation. (Kidscreen)

Harry Potter fans, raise your butterbeers up, because this franchise and its fandom will never die. Two more books from the Harry Potter universe are hitting shelves this fall—though they aren’t actually written by J.K. Rowling. Harry Potter: A History of Magic and Harry Potter: A Journey Through A History of Magic are instead both written by the British Library, to coincide with an exhibition dedicated to celebrating the twentieth anniversary of the first book. The two new works will include “exclusive manuscripts, sketches and illustrations from the Harry Potter archive,” to delight serious fans of the series. (USA Today, New York Times)

Restaurants are being designed with Instagrammability in mind. From unicorn foods to neon signs and tile floors with hidden messages, restaurateurs aren’t just tolerating Instagrammers, they’re intentionally acting as “Instagram bait” to earn some free press. And it doesn’t end at Instagrammable design touches. Many restaurants stress having perfect lighting, and one even provides “Instagram packs” at customer request, consisting of “a portable LED light, multi-device charger, clip-on wide-angle lens, tripod, and a selfie stick.” (The Verge, Grub Street)

Some student loan debt is getting “wiped away” in court because of missing paperwork. Students defaulting on their private loans are getting taken to court by aggressive creditors, but as it turns out, many don’t have the required documents to make them pay up. National Collegiate is at the center of many of these trials—one lawyer in Iowa represented 30 cases brought on by them, and 27 were dismissed because of “critical omissions or flaws” in the paperwork. Some Millennials prioritizing paying back debt might just catch a lucky break. (New York Times)

Millennials want older generations to know why they stand by political correctness. While some may despair the overly PC state of the world, many young consumers see political correctness as protection from prejudice, and a show of respect. What some may view as an over-sensitivity epidemic, many Millennials see as “being morally minded.” Ypulse’s PC Police trend tackled this topic, and found half of 13-33-year-olds would describe political correctness as treating others with respect, and 66% agree that political correctness is one way to make culture kinder and more inclusive. (Business Insider)

 “I’m too lazy to exercise on purpose. Too much work…If I can't get it with my dog, my job, or my nightlife, it ain't happening.”
—Female, 23, CA

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