Daily news, insights, and expert commentary on current and future Millennial trends.


Pump up the Volume

I know I’m dating myself with that headline from the 1990 movie starring Christian Slater, you know the one where he produces a naughty radio...

California Tans May Be Banned

Gone are the days of baby oil and (I can’t believe I did this) foil to get that deep summer tan. According to CNN,...

P. Diddy Breaks Up the Band

The “Making the Band 2” finale scored big with the 12-24 demographic after P. Diddy “lost it” and broke up Da Band, the group that was...

Hip Kids Wear Fashions by Kmart?

This is really embarrassing, but when I was in 8th grade back in Nashville, TN, where I grew up, a friend’s mother was the...

FCC Going After Violent TV

From Media Life: FCC chairman Michael Powell has launched a commission inquiry into the effect excessively violent broadcast TV programming has on children. In a...

Dual Gender Teen Magazine

The Medill School of Journalism (where I completed a master’s back in 1999) has a great magazine program where students spend three months launching a...

Clean Living Teens

New stats out from the Centers for Disease Control on teens’ “risky behaviors”: Fewer students reported having sex in 2003 (47 percent) than in 1991 (54 percent), according to...

Does 'Rock the Vote' Miss the Boat?

Great story from Matt Taibbi on Alternet about how effective (or not really effective) Rock the Vote has been in mobilizing youth. The main criticism...

The Newsfeed

Quote of the Day: “When deciding what products to buy, what’s most valuable to me is reviews from users regardless of whether or not I know them.”—Female, 32, MA

Adidas is continuing to take customization to the next level, with a new pop-up store that creates custom clothes in a majorly futuristic way. Knit For You, located in Berlin uses a laser body scanner to determine exact measurements for their personalized merino wool sweaters. To select their design, shoppers go into a dark room where patterns that can be adjusted with hand gestures are projected on their chests. The final chosen product is then knitted, washed, and dried in-store to be picked up in hours, for the price of $215. (Business Insider

BuzzFeed’s wildly popular food platform Tasty is expanding into the coffee business. In a partnership with NBCUniversal, Tasty has begun selling Brooklyn Roasting Company coffee beans, and of course, they’re “offer[ing] a quiz to help with decision making.” Quiz-takers will be asked about their favorite fruit, how they feel about caffeine, what their ideal morning is like, and more, to which they can answer with emojis. Once the coffee choice is made, consumers can make it even more personal by creating their own labels. (Grub Street)  

Chinese Millennials are using digital devices for “connection, discovery and actualization,” more often than their American counterparts. A recent global survey from Labbrand found that 85% of Chinese Millennials are using their phones to make in-store payments on a weekly basis, compared to 44% of U.S. Millennials. They’re also more likely to broadcast their behavior online: Over seven in ten Chinese Millennials are posting movie, restaurant, travel, and other activity-related reviews weekly and over half say they share everything they do online, compared to 44% and 28% of U.S. Millennials respectively. (ReadITQuik

What cities are Millennial homebuyers flocking to? According to an analysis by LendingTree, the top three are Pittsburgh, Washington, D.C., and Des Moines, Iowa—based on mortgage requests by those 35 and under. The online loan company says that on average 36.1% of all their mortgage requests came from the age group, a slight increase from the year before, which they say is “thanks to a stronger jobs market and overall economy.” They expect to see more young buyers looking for homes as financial situations keep improving. (Yahoo FinanceCredit.com

YouTube is being criticized for filtering LGBTQ content. Recently, YouTube creators have discovered that some content featuring LGBTQ titles and themes are being filtered when users enable “Restricted Mode” to screen out “potentially objectionable content.” YouTuber Neon Fiona pointed to her own page as evidence, citing that videos with “girlfriend” in the title were filtered under the mode, but videos with “boyfriend” in the title were not. Not all LGBTQ content is filtered and one YouTuber observes, “This is something that no one’s really sure how it’s working.” (Tubefilter

Quote of the Day: “When I was watching the Super Bowl, I switched the channel or left the room when it was a commercial break.”—Male, 27, MN

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