Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Fellowship of the Ring

A friend of mine sent me this story on how the American evangelical movement called the Silver Ring Thing is gaining traction with some British...

The Next Michael Moore

Knight Ridder wrote a nice profile of teen documentary filmmaker Chaille Stovall. At 15, Chaille has been named one of “20 Teens Who Will Change the...

The Real 'O.C.'?

Variety is reporting that MTV will premiere a new “unscripted” drama September 14 called “Laguna Beach: The Real Orange County.” According to the story, “the weekly...

Cinderella Slam No Eggs Over My Hammy

The Movie Marketing Blog has a hilarious post about how Denny’s has teamed with Warner Bros. to promote Hilary Duff’s latest...

'Idol' Chatter

Checking in on our new teen “Idols” Fantasia and Diana… Fantasia Barrino’s record has debuted at number 10 on the charts...

Britney's Bundle, Mary-Kate Hangin' In

Tabloids are speculating (and the Associated Press is reporting the speculation) that Britney Spears may have a bun in the oven hastening her marriage to...

Fast Times on School Computers

ClickZ’s latest research tells us the shocking news that kids are looking at “inappropriate” Web content on school computers. Porn, hate sites, violent content,...

Pen Theft on the Rise

I was always convinced it was gnomes that stole our pens and my sunglasses. Ogilvy & Mather in Chicago is targeting preteens and teenagers in...

The Newsfeed

“[Anna Victoria is] a good role model to women and is changing the way the world looks at fitness and body image.”—Female, 21, CA

Abercrombie & Fitch is going gender-neutral for their new kids’ clothing line. The “Everybody Collection” features “tops, bottoms, and accessories” for five-14-year-old boys and girls. A&F’s Brand President explained their decision to appeal to The Genreless Generation: "Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl.'' The line of 25 new styles will be rolling out online and to 70 stores, starting this month. (Today)

Millennials & Gen Z already think the Nintendo Switch is cool, and now the brand is giving them more ways to use it. They’re introducing Nintendo Labo, “cardboard-based, interactive DIY experiences” for the Switch, tapping into the “toys-to-life” trend. The variety kit lets players construct five different “Toy-Con” experiences that include turning the Joy-Con controller into a motorbike handle complete with a throttle that can be twisted to accelerate, and creating a piano that senses which keys are pressed to produce the correct musical note. (Kidscreen)

YouTube is pulling Tide Pod Challenge videos from its platform. Teens started eating Tide pods when memes showcasing their Gusher-like colors went viral. The brand has since issued warnings not to eat the pods, and some stores have even begun locking up the product. YouTube has explained the decision to take down the popular pod-eating videos as a continuation of their policy to “prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm." Some are suggesting that pressure from parent company Procter & Gamble may have also been a factor. (Mashable)

The streaming wars are continuing, but audiences are turning to Netflix, Hulu, and Amazon Prime for very different kinds of content. Hub Entertainment Research found original content is winning users' time on Netflix, while over half watch Hulu for its syndicated collection, and movies are most popular on Amazon Prime. The study also found that most Americans overall spend their entertainment time watching TV (40%), but 18-24-year-olds are most likely to engage with gaming and online video, like YouTube. (Quartz)

Outdoor Voices embraced Millennials’ minimal moment to break onto the athleisure scene. The brandless brand goes for a minimalist aesthetic with pops of color, and sees itself as an anti-Nike of sorts. The founder explains that they’re “a recreational Nike” because “With Nike and so many other brands, it’s really about being an expert, being the best. With OV, it’s about how you stay healthy—and happy.” Whatever they’re doing, it’s working: the company has grown rapidly since it was founded in 2013, climbing a startling 800% in 2016 alone. (Vogue)

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies