Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Teen Media Mover

Via Mediabistro’s Revolving Door: Patty Adams has been promoted to entertainment director of YM. She was previously a senior editor.

Punk is Cheap

In addition to raking in the sponsors, the Warped Tour is also raking in the dough despite the summer concert slump affecting other tours. Part...

Peer-to-Peer Voter PSA's

With all the election year hoopla about mobilizing the youth vote including splashy campaigns from P. Diddy, commercials featuring Christina Aguilera and Andre 3000, punk voting,...

Bad Girls Shop at Kmart

Didn’t ya know? Ypulse wrote about the advertising alliance between Kmart and The WB a couple of months ago and that alliance has now...

Teens Tuning In to Home Makeover Show

ABC was pleasantly surprised last season to discover it had a growing teen audience for “Extreme Makeover: Home Edition” on Sunday nights. Turns out the...

Talkin' About Teensploitation

Merriam-Webster is now. Teensploitation: The exploitation of teen-agers by makers of teen-oriented films. It’s an offshoot of the 1970s term “blaxploitation,” the exploitation of...

Our Host Ate Your Email. Please Subscribe Again

If you’ve stuck with the blog over the past two weeks, you know we’ve been going through some serious technical issues. Our database ...

I Want My Gore TV

Al Gore’s new TV Network is going to be based in San Francisco. Al, Joel Hyatt, if you’re out there, let’s do...

The Newsfeed

Quote of the Day: “It's free to walk to work and I get some exercise in.”—Female, 26, NY

Niche beauty brands have blurred gender lines at their core—can large cosmetics companies play catch up without seeming “disingenuous”? Milk Makeup and Fluide have built their brands on being inclusive, but larger brands sometimes strike consumers as hopping on the band wagon when they try to do the same—especially since they created so many of the gender norms they’re now rallying against. The best way for them to get in on the trend? Start by making their hiring process more inclusive both “behind the lens” and in front of it. (Fast Company)

Starbucks thinks the “health and wellness” trend is to blame for declining Frappuccino sales. Despite marketing efforts like the Unicorn Frappuccino, syrupy drink sales are down 3% from last year. However, rivals like McDonald’s and Dunkin' Donuts could be stealing sugary beverage sales from the coffee giant, meaning young consumers’ penchant for healthification isn't necessarily the culprit. In fact, McDonalds recently debuted two new frozen drinks that earning praising on Twitter. (NYPFox News)

Apple is getting into kids’ content, teaming up with Sesame Workshop for a slate of original shows. Live-action, animated, and puppet-based series will be included in the programming, but Sesame Street itself is not part of the deal. There are no details yet on where Apple will release the shows, meaning they could either shop them to another platform or debut them on their own streaming platform. Considering that Apple has several original program deals in the works, they could be looking to bulk up their own bid in the streaming wars. (Kidscreen)

Twitter and Tumblr posts are getting a new lease on life—as screenshots on Instagram. While young users of Twitter and Tumblr have declined, Ypulse’s Social Media Trackerfound that over half of 13-35-year-olds use Instagram daily. Instagram is the preferred place to post memes, despite many accounts creating their content elsewhere. Why do they switch platforms to post? Instagram’s Discover tab allows faster browsing than Twitter, while Instagram images are displayed in full rather than being cut off, like they are on Twitter. (The Verge)

Eggo sales are down in between seasons of Stranger Things. Yes, the sci-fi series has that much influence on the frozen waffle’s revenue. One Eggo executive explains that they “quickly leveraged the [resulting] consumer engagement” from the show, and it paid off: sales jumped 14% in the fourth quarter of 2017 and 9.4% for the first four months of 2018. However, fewer people are binging the Gen Z & Millennial favorite these days, so Kellogg’s frozen pancakes, waffles, and French toast sales have slowed to just 1.3% year-over-year. (CNN)

Quote of the Day: “I fell in love with trance music.”—Male, 23, NY

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