Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.
Young Diners Want Fast Food Restaurants To Know These 5 Things
Health-obsessed young diners are still eating fast food, but that doesn’t mean they don’t expect some changes from the segment. Here...
May 15th, 2018
Young Males’ 15 Biggest Passions Right Now
Gen Z and Millennial men are redefining masculinity, and that means they’re interested in more than just beer and ballgames. Here’s...
May 14th, 2018
Spotify’s Controversial Move to Mute R. Kelly is on The Viral List
Spotify is making headlines for no longer promoting the music of two artists, fans are banding together to save Brooklyn Nine-Nine, “This Is America...
May 11th, 2018
“Dumb” Phones Are Young Consumers’ New Digital Detox
Millennials & Gen Z aren't afraid to admit it—they're addicted to their smartphones. Could a credit-card-sized, not-so-smart phone reverse their slide...
May 10th, 2018
3 Charts That Show How Millennials & Gen Z Wish Brands Would Talk To Them
As young consumers redefine how they communicate with each other, they’re increasingly expecting the same level of accessibility and relatability from...
May 9th, 2018
Millennials’ Favorite Home Décor Store Isn’t Exactly A Home Décor Store
Since we first asked Millennials where they were buying their furniture in 2015, their preferences have changed. See where they’re shopping now... When Millennials...
May 8th, 2018
How Chain Restaurants Can Attract Young Diners
Millennials have long been blamed for the demise of casual dining, so we asked them to divulge what would entice them to eat at a...
May 7th, 2018
Deadpool & Céline Dion Rack Up Over 4 Million Views on The Viral List
A Céline Dion music video featuring Deadpool has over four million views, a Michigan high school’s "modesty poncho" sparked an outcry,...
May 4th, 2018
“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN
Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)
What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)
Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)
Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGAR, Insider)
Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)
“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC