Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Starbucks And Ariana Grande’s Iced Cloud Macchiato Makes The Viral List

Ariana Grande and Starbucks teamed up for a new drink, Baby Cheesing is sweeping the internet, Kourtney Kardashian’s highly-hyped business Poosh could be...

6 Instagrammable Trends Every Food Brand Should Know

What’s the next big thing in the land of neon signs and rainbow bagels? We found 6 trends that are filling young diners’...

Teen Guys Versus Girls: 15 Brands They Plan to Buy

Gen Z consumers are today’s teens, and we looked at the brands they say they’ll buy—and compared guys’...

3 Stats That Show What Memes Mean to Gen Z & Millennials

Memes have become a major part of young consumers’ visual language. Just how much are they using them, and what role do they play? ...

The Best & Worst Places For Ads, According To Young Consumers

Where are Gen Z and Millennials open to seeing ads—and perhaps more importantly, where are they seeing the ads that influence their purchases? ...

Saucony’s Avocado Toast Sneakers Are Selling Out On The Viral List

Avocado toast sneakers are making a Millennial fashion statement, #FakeTravel is poking fun at aspirational travel pics, brides and grooms are vaping in their wedding...

4 Brands Turning To Gen Z For Help

Want to appeal to Gen Z? Why not just ask them for their help? These 4 brands are doing just that to make sure they don...

How Young Consumers Really Feel About Eco-Friendly Products, In 5 Stats

Do Millennials and Gen Z actually care about how environmentally friendly a product is? Our data tells the story of their (not always straightforward) views...

The Newsfeed

Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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