Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


What Are Gen Z & Millennials Doing to Celebrate the 4th?

This exclusive sneak peek at a Ypulse Topline Report reveals what young consumers are doing (and spending) to celebrate the 4th of July this year...

Gen Z & Millennial Females’ 10 Favorite Beauty Brands

Who’s the fairest of them all? Ypulse’s youth brand tracker results reveal the favorite beauty brands of Gen Z and Millennial...

The 15 Biggest Problems Millennials Say They Face Today

Do Millennials still feel that Donald Trump is the biggest problem they face as a generation? We found out… The 4th of July is...

People Bought $28 Hot Dog Water As a Health Drink on The Viral List

People bought $28 hot dog waters for its claimed health benefits, a convention arranged by a YouTuber has become the new Fyre Fest, an influencer-only mural...

Young Shoppers Could Create A Zero-Waste Future For Retail

What does the future of commerce look like? For Days, a sustainable clothing membership that reimagines retail, thinks they have the answer… Clothing subscriptions...

4 Products Made for Nostalgic Millennial Grownups

Millennial nostalgia never fades, and a new crop of brands is taking the opportunity to put a grown-up spin on some of their childhood favorites...

The Rise of Brandoms & Two More Trends to Know

What’s behind the return of logomania, what brands need to know about the post-woke world, and the future of shopping—all in...

Gen Z Thinks This Is the Biggest Problem Their Generation Faces

They’re the most diverse generation ever. They don’t remember a time before the recession. And this is what they believe is...

The Newsfeed

Quote of the Day: “Being famous is overrated. I would be more happy [sic] being locally known for the good I do in the world in a popular way but not for the wrong reasons.”—Female, 16, UT

Minecraft is being used to get kids interested in reading actual, real books. Litcraft recreates the world of a book as an interactive Minecraft map, adding “educational tasks” throughout. Treasure Island was the first completed world, followed by Kensuke's Kingdom, while The Lord of the Flies and Dante’s Inferno are in the works. Trials at U.K. schools are being met with “an enthusiastic response,” so Litcraft is eyeing a larger rollout. (The Guardian)

Nordstrom is stocking up on Instafamous brands like Allbirds, Everlane, and Reformation. The company announced that “strategic” brands account for about 40% of their current revenue and that’s expected to rise. While they benefit from indie brands’ popularity with young consumers, the direct-to-consumer brands are getting an expanded physical footprint, too. In the case of Reformation, Nordstrom explains that they “can bring sustainable fashion to a new (and much bigger) group of customers and closets.” (Business Insider)

A baseball team struck out with their “Millennial Night” promotion, putting Twitter in an uproar. We’ve warned brands that making fun of Millennials is not the way to get earn their spending power, and minor league baseball’s Montgomery Biscuits learned the lesson first-hand. Their “Millennial Night” offered participation ribbons, selfie stations, napping areas, and “lots of avocados,” while playing into stereotypes about Millennials being lazy. A Biscuits exec explains that “Something got lost in the sarcasm,” but instead of offering an apology, they doubled down with another cutting tweet. (AdweekInc.)

Nearly half of Millennials think that “their credit scores are holding them back.” OppLoans found that 27% of 18-34-year-olds haven’t been approved for a new car because of their credit while 25% have been declined for an apartment or house. Debt, a top financial concern for Millennials, is partly to blame: 15% said that their debt “is unmanageable.” Education could help dig them out of the hole, as 24% feel they’ve never learned how to build good credit. (Moneyish)

Baby Einstein is growing up for Millennial parents with a new mission and campaign. Their “Ignite a Curious Mind” effort goes after parents, not kids, with short spots that encourage curiosity. They’re also working on new toys, moving beyond their “sweet spot” of zero to 12 months for toddlers. Baby Einstein’s parent company, Kids II is also planning on reworking other brands, like Bright Starts and Ingenuity. (Ad Age)

Quote of the Day: “[American Eagle Outfitters’] clothes are generally what I wear and are my style. They're comfortable and affordable. They do not do a great deal of vanity sizing and offer something for guys and girls of every size.”—Female, 23, GA

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