Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

Sneakers, Astrology, and Magazines: 3 Unexpected Marketing Trends To Know

Brands are betting big on some unexpected marketing approaches to get in front of young consumers (and it’s working)… From scouting major...

The 20 Places Gen Z & Millennials Want to Travel To Most

Where in the world do these travel-hungry (and influential) generations want to visit? We asked 1000 13-36-year-olds… When we asked Gen Z and Millennials...

Teens Love This New Snapchat App (and Parents Don’t) On The Viral List

An app for asking anonymous questions is topping the App Store, Game of Thrones gives Starbucks some free press, genre-blurring Gen Z does not want...

4 Ways to Reach Gen Z Inside Fortnite

As Fortnite takes more of Gen Z & Millennials’ time (and money), brands that range from entertainment to insurance have landed on 4 creative ways...

Gen Z & Millennials Think These Are 20 of the Most Innovative Brands

With young consumers, disruptors and experimenters rise to the top. What brands do 13-36-year-olds see as the most innovative? We looked to our brand...

Over Half of Gen Z & Millennials Think This Is A More Effective Anxiety Treatment Than Therapy

The anxiety-plagued generations are addressing their mental health, and they’re more likely to think one thing is more effective in treating pain and...

The 13 Things Young Males & Females Are Most Passionate About

A look at Gen Z and Millennials' 20 biggest passions reveals some big, and unexpected, differences between young males and females… We recently told you...

Fanny-Pack Crocs are Ugly, Cool, And On The Viral List

Fanny-Pack Crocs are selling out, Starbucks color-changing cups are a lesson in Instagrammability, no one wants the financial advice Chase tweeted (and deleted) this week,...

The Newsfeed

Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

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