Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.
How StockTwits is Winning Over Millennial Investors
While more traditional financial institutions continue to struggle to catch Millennials’ attention, young investors are talking stocks on StockTwits, the social platform to learn...
October 11th, 2017
Gen Z & Millennials’ 20 Absolute Favorite TV Shows Now
With more content than ever before, and the definition of what “TV” is in constant flux, what are the shows that Gen Z...
October 10th, 2017
Can Booze Solve Applebee’s Millennial Problem? On The Viral List
Applebee’s new Millennial-bait is a $1 margarita, a boy and his unusual trick are going viral, Hamburger Helper wins a point for defeating patriarchy ...
October 6th, 2017
3 Things Being Impacted by Millennials’ Minimalist Moment
Many Millennials are embracing a less is more mentality—and it’s impacting what they buy, where they live, and what brands make...
October 5th, 2017
Millennials are Most Interested in Taking This Kind of Trip
We call them Generation Wanderlust—but what kind of trips are Millennials most interested in taking? From cruises to glamping, they’ve got...
October 4th, 2017
Here’s What Gen Z & Millennials Do for Fun When They’re Not On Their Phones
Yes, they admit they’re addicted to their devices—but Millennials and Gen Z aren’t living their entire lives glued to...
October 3rd, 2017
Gen Z & Millennials’ 16 Favorite Music Artists Right Now
Who tops the list of music artists that young listeners love? We asked 1000 13-35-year-olds their favorite music celebs to find out… The path...
October 2nd, 2017
Taco Bell + Forever 21 = Hot Teen Fashion on the Viral List
Forever 21 and Taco Bell team up for a Gen Z-targeted fashion line, Beyoncé dropped a remix to help hurricane efforts, scary clown deliveries are...
September 29th, 2017
“I don't spend money, really on anything. I enjoy video games and will enjoy getting video games, but I receive as gifts from grandparents, parents”—Female, 14, IA
Airbnb is booming in Africa, where young travelers are “looking for culture rather than comfort.” Over two million people have used Airbnb in Africa to book vacation accommodations in the last five years, reportedly earning African hosts $139 million in just the past year. Wanderlusting Millennials are pushing themselves out of their comfort zones to discover new places, rather than retread old ground, and locales like Africa are getting a boost because of it. (Quartz)
Nielsen says they finally have a way to measure Netflix viewership—but Netflix says they’re way off base. Nielsen claims they can keep track of all viewing on the platform, including originals, “whether or not a studio or network wants them to.” Netflix claims, “The data that Nielsen is reporting is not accurate, not even close, and does not reflect the viewing of these shows on Netflix.” Ouch. Regardless, Nielsen’s move is a step in the right direction to measure what The Post-TV Genis watching, and has “direct implications for the ad business.” (MediaPost, AdAge, Fortune)
Influencers are using Instagram’s new polling feature, beating brands to the punch. Influencer network Blog Lovin’ found that 66% of their followers (many of which are influencers) had already used polling, while 87% plan to in the future. Polling is not only an opportunity to engage with customers but a way for brands to “[ask] for feedback about products, creat[e] engagement around topics that are in the media and [conduct] market research.” But brands have been slow to ask influencers to use the new story feature for promotions or to utilize the feature on their standalone accounts. (Glossy)
High school students are increasingly taking college courses—but little is known about whether it will benefit them. Thanks to dual-enrollment programs, which are expanding rapidly, students can get a head start on college credits, cutting down on the cost of higher education. Some also argue that Advanced Placement courses are more rigorous, and worthier of students’ extra effort. However, the impacts of programs on “a diverse set of students” is not yet known. (WSJ)
Kids have online influencers too, and they’re pushing branded toys to devoted viewers. Unboxing videos on YouTube are not a new phenomenon, but kid stars unboxing toys are getting brands’ attention as a way to leverage The Influencer Effect. MGA Entertainment, the world’s largest private toy company, pivoted 90% of their ad spend to digital in 2014 and report the strategy is paying off. Studies show children’s attention is switching from cable to YouTube, and influencers help brands reach a “much more engaged smaller audience” and give them “that potential for virality.” (Bloomberg)
"I love coffee and love the experience of having someone make me a nice latte. I like being around other people and hanging out in restaurants or cafes.”—Female, 20, PA