Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

10 of The Hottest Beauty Brands, According to Gen Z & Millennial Females

Our youth brand tracker digs into the beauty brands that Gen Z and Millennial women think are hot right now… With #selfcare and #selfies...

The Top 12 Brands Gen Z & Millennials Like to Splurge On

What brands are young consumers happily treating themselves to? We asked 13-36-year-olds… “Treat yo’self” has become a motto among...

Everyone Is Confused By Appleā€™s New Emojis On The Viral List

Several new emojis have confused the internet, “Baby Shark” is going viral again in a new video, an ad has been criticized as...

How This Hotel Is Going Beyond Instagram to Win Over Millennial Travelers

Hotels have to think about more than just Instagrammability to turn young travelers into loyal patrons. We learned how Kimpton Hotels has created a unique...

5 Scary Stats About Young Consumers

It’s Halloween, but these stats about Gen Z and Millennials might be what brands should be scared of…   Happy Halloween! We...

The Top 15 Shows Gen Z & Millennials Are Binge Watching

Binge watching has become young consumers’ viewing preference—so what are they watching? We asked 13-36-year-olds… Millennials and teens have embraced...

What Millennials & Gen Z Are Buying For the Fall Season

What are young consumers shopping for as the seasons turn? We asked 1000 13-36-year-olds to tell us what they’re buying for fall… ...

The Flaunt Your Wealth Challenge Is On The Viral List

A new viral challenge is causing traffic violations, a day-in-the-life article has riled up Twitter, Millennials feel wrinkles forming thanks to one teens’ tweet,...

The Newsfeed

Quote of the Day: “[It’s Always Sunny in Philadelphia is] my favorite satirical/dark comedy for the past 12 seasons and it hasn't dipped in quality since.”—Male, 21, NY

Nike’s new store puts mobile use at the center of the experience. Using geo-fencing, Nike knows when a customer walks into their 68,000 square foot space and changes the app accordingly. Users can see tailored content and offers, book styling appointments on-site, scan mannequins to have product delivered to their dressing room, and more. Based on the success of similar stores in L.A. and Shanghai, Nike execs hope their new flagship will build up Nike’s Brandom, and drive app downloads in the process. (Ad Age)

Jell-O is rolling out edible slime kits. Their Unicorn and Monster kits cash in on the slime trend, which has been booming in the anxiety economy for at least three years. Elmer’s, Cra-Z-Art, and Nickelodeon were all quick to tap the trend for marketing and products while Jell-O is a little late to the party. But considering that 82% of teens told Ypulse last year that they’ve participated in at least one trending activity to relax, there might still be time to capitalize. (Vox)

BuzzFeed is getting into the retail game, with plans to open family-focused stores across the country, starting in NYC. The brick-and-mortar venture, called Camp, will sell toys and apparel to Millennial parents and their kids, and the first is scheduled to open in time to capture some holiday spending. The concept is copying Story by changing up products and experiences every eight to 12 weeks, because, “we want to deliver adventure every time they come to the store.” (Ad Age)

Pharma companies are using influencers for social media marketing. Wego is a platform that connects patients with social media followings to pharmaceutical companies for marketing activations, like posts about drugs and devices. One company at least has seen success using the approach: Sunovian's earned media impressions surged from fewer than 100,000 to more than 13.2 million after working with Wego. The biggest caveats to that cashflow could be abiding by FDA regulations and contending with “a myriad of ethical issues." (STAT)

Eighty-five percent of Millennials have purchased a product after viewing a branded videoThat’s nearly 10% higher than the adult average for the U.S, U.K., and Australia, according to Brightcove. In addition, 56% ranked videos as more engaging than any other marketing materials and 46% said its their favorite form of brand communication. They're also seeking Shoppable content: 30% said they're interested in videos containing purchase links. (Marketing Charts)

Quote of the Day: “Black-ish is my favorite show on air because it's informative, funny, relatable, and political…I know that I'll be entertained and maybe even learn something new or think critically about certain issues.”—Female, 22, PA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies