Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

The 10 Food Trends Millennial Foodies Want to Try Most

We asked Millennial and Gen Z foodies the biggest food trends they’ve been interested in lately… Thanks to Millennials and Gen Z,...

FinTech Update: 5 Financial Apps To Know Next

These five money apps are banking on Millennials for success… Young consumers are driving the fintech revolution—according to study after study. Finance...

This Beauty Trend Is Tearing the Internet Apart—On the Viral List

A new beauty trend is tearing the online beauty community apart, United’s PR disaster has turned into a supermeme and earned them a...

4 Surprising Things Getting a Boost From Millennials’ “Natural” Obsession

Young consumers’ increasing interest in all things “natural” is moving beyond the expected industries, and giving these four things a major boost...

What’s the One Tech Item Gen Z & Millennials Would Buy Next?

We asked 1000 13-34-year-olds to tell us what one device they would buy next, if they could… Have you heard that the hype over...

How Netflix Has a Hold on Millennials, In 4 Stats

How dedicated are Millennial viewers to Netflix? These four stats show how devoted they’ve become to the streaming giant… It’s...

The 20 Biggest Millennial Wedding Trends (According to Millennials)

We asked 800 18-34-year-olds to tell us the new weddings traditions and trends they’ve seen… Millennials do want to get married, just...

Pepsi More Than Misses the Mark on The Viral List

Pepsi learns a valuable lesson this week, Facebook’s Stories have inspired a new meme, a two-year-old and her doll go viral, and more...

The Newsfeed

“Most of the role models and leaders in my life have been Gen Xers so far."

–Male, 16, WI

Instagram has reached 700 million active users, and its growth has been speeding up. The app hit the new user mark just four months after reaching 600 million, and the introduction of Instagram stories in August may be a major contributor to its accelerated growth. The feature has a reported 200 million daily active users compared to Snapchat’s 161 million. Overall, Instagram now has twice the user base of Twitter and is quickly approaching the coveted 1 billion user mark that Facebook, WhatsApp, and Messenger have reached. (TechCrunch)

Millennials are using social media and YouTube to decide what to buy. A U.K. study found 32% of 18-24-year-olds are using social media to research their purchase decisions before checking out, and 25% are using video platforms like YouTube. There are also signs they’d like to search for products on social media: 25% of U.K. 18-24-year-olds reported the desire to search media based on their lifestyle and 23% would like search to understand their current mood. These findings, paired with the detailed targeting available to advertisers, are changing the consumer journey from search query to cart. (AdvertisingWeek)

Millennials are keeping 70% of their money in cash, reluctant to invest in anything, from stocks to their own retirement plans—according to new BlackRock research. Clearly impacted by the Great Recession, Millennials are most likely to agree, "What you might earn investing isn't worth the risk of losing your money," and a third say “they learned what not to do with their money” from watching their parents. They also tend to undervalue the potential returns of investments by millions of dollars, which is not good news for their futures—at their current rate, most Millennials will have less than $1 million saved for retirement. (TheStreet)

Influencer marketing is proving its worth. Though marketers have worried about determining ROI with the approach, one report is claiming it’s more effective than advertising alone, showing a direct lift in results rates of up to 30%. Across 450 influencers and 11 campaigns, the expansive research compared results from consumers exposed to ads featuring influencers versus control groups, overwhelmingly showing increased action when an influencer was involved. Good news for marketers, who spent $570 million on influencer marketing on Instagram alone last year. (Adweek)

The Amazon Echo can now help pick your outfit—and tell you when you don’t look good. LED lights and a depth-sensing camera will let the new Echo Look take pictures of any look, and “Style Check” software “combines machine learning algorithms with advice from fashion specialists” to evaluate which outfit is best, and lets you compare pictures of multiple outfits, from multiple angles. Amazon’s already extensive product recommendations could feasibly be a part of this product’s future—and, if all goes well, a drone will ship the recommended new clothes to your door. (Quartz)

“I want to work for myself so that I can have more flexibility and be my own boss. I have an online business.”
—Female, 16, FL

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