Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


How HQ Trivia Has Inspired a Whole New Media Trend

Everyone from startups and social media platforms to major TV networks are getting in on the trivia trend, but are they too late? HQ Trivia...

3 Tech-Forward Trends That Could Change Shopping

As shopping for young consumers becomes more mobile than ever before, these three tech trends could change retail as we know it… In our...

McDonald’s Tricked Into Being More Diverse On The Viral List

A YouTuber’s stunt is making McDonald’s more diverse, Nike took a risk on a marketing campaign, Adventure Time is over and...

5 Ways Brands Are Reinventing The TV Commercial

Marketing mayhem has hit the TV world, as networks scramble to reinvent the commercial for young consumers… TV ad spend is shrinking in the...

The Truth About Snapchat’s “Demise”

Have teens really stopped using Snapchat? Our brand tracker and survey data tell the true story… You’ve seen the headlines. It seems...

The Race for Millennial Dollars Has Sparked a Beauty Gold Rush

The Millennial makeup gold rush is on, as brands jump on the #selfcare and #selfie bandwagon, creating beauty lines to target young consumers… It...

Millennials Plan to #BoycottInNOut On the Viral List

#BoycottInNOut posters just want non-partisan burgers, an unsettling nursery rhyme is going viral in videos and memes, the latest fashion trend is fleshy implants, and...

#Vanlife Could Be the Fastest-Rising Travel Trend

Nomadic travel is trending with Millennials, and this startup is tapping into a movement that’s helping them grow massively… While much of...

The Newsfeed

Quote of the Day: “My biggest mistake was that in my financial beginnings I did not seek help from an advisor and I did very badly with my investments, but later I was able to recover.”—Male, 33, NY

The Museum of Ice Cream and Sephora are coming together for a sweet collab. Popsicle-shaped lip glosses, sprinkle-filled brushes, and more Instagrammable products are available for a limited time. Collaborations seem to be the MOIC’s latest move to rake in revenue (they also teamed up with Target), and this one makes sense: young consumers are indulging their “treat yo self” moments with makeup, and similar products like Too Faced’s peach and chocolate-themed collections are flying off shelves. (Cosmopolitan)

Sony is debuting their own ode to retro gaming: the PlayStation Classic. Millennial geeks everywhere, rejoice. The tiny console (with mini controllers to match) will include 20 fan favorite games like Final Fantasy VII and Tekken 3. The question isn’t why Sony is doing this, it’s why more companies aren’t doing this after seeing Nintendo’s runaway success with the SNES and NES Classic. Consoles will come to shelves in early December, right in time for the holidays. (TechCrunch)

The next Netflix movie could premiere on IMAX. And It’s not just Netflix: IMAX’s CEO said “all of the streaming” giants are “in active discussions” to bring their movies to the big screen. Streaming services have shaken up Hollywood by premiering big-budget movies with A-list actors on small screens, betting that young viewers prefer their couches to theaters. But while staying in is the new going out for many Millennials, their love of experiences is also bringing back the box office. (THRThe Verge)

Some wealthy Millennials are becoming social justice warriors to make an impact with their extra resources. Members of Resource Generation give 16 times more than they did before joining up, and together they’ve raised $120,000 for an affordable housing organization, donated $135,000 to the Social Justice Fund Northwest, and much more. In our Topline on the topic, 88% of 13-35-year-olds said they think they can make a difference by getting involved. (Business Insider)

Chinese Millennials and Gen Z are turning their attention from livestreaming to short video clips. Douyin, a short video app known as TikTok in the U.S., has over 500 million monthly active users globally. It was even the world’s most-downloaded app for the first half of 2018, according to Sensor Tower, and its rival Kuaishou is racking up users too. Meanwhile, users and stock are dropping for livestreaming platforms—with the exception of esports. (CNBC)

Quote of the Day: “I once spent $30,000 in one year solely on fun things (entertainment, traveling, dining out, etc.).”—Female, 21, PA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies