Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Netflix Inspired A Lot of Memes on The Viral List

Netflix kicked off 2019 with a lot of memes inspired by its original content, McDonald’s and Beyoncé had vegan messages this week, a...

Millennials Hate Going to the Doctor—& These 4 Brands Are Helping Them

These startups are making medicine and healthcare accessible to busy Millennials in more modern, waiting-room-free ways... For all their focus on healthy eating, self-care, and...

4 Surprising Ways Millennials Are Paying Off Their Student Debt

From job benefits to game shows, some Millennials are looking for creative ways to tackle their student debt burden... Millennials’ financial setbacks are nothing...

Here Are Some of the Biggest Trend Predictions for 2019

To get you started in the new year, we've rounded some of the biggest predictions in food, fashion, marketing and more... What’s...

7 Of 2018’s Biggest Brand Scandals Are On The Viral List

Brands were banned, stock plummeted, and companies learned hard lessons in 2018 with H&M, Hulu, Dolce & Gabbana, and more landing on our list...

The Most Clicked Ypulse Article of 2018 Is….

In 2018, the article that got the most attention was all about online celebrity... This year, articles about brands—which Gen Z and Millennials trust...

2018’s 10 Most-Clicked News Stories About Millennials & Gen Z

Furniture made for digital detoxing, the slang that’s in (and out) with Gen Z, “Monopoly for Millennials,” and more of the...

How Millennials & Gen Z Are Celebrating The Holidays This Year

The holiday season is in full swing, so we checked in with 13-36-year-olds to find out how they’re getting festive… It...

The Newsfeed

Quote of the Day: “A lot of people stay in jobs they hate. They feel stuck or need the money. I refuse to do this. I just gave up a Nursing career to be a CSR and I have never been happier.”—Female, 27, IN

YouTube is cracking down on creators that participate in dangerous viral challenges. The media giant updated their community guidelines to take a stronger stance against stunts that spin out of control—like the Tide Pod Challenge. Any creator that performs “pranks that make victims believe they’re in serious physical danger” will earn a strike—three and they’re out. What could constitute a strike? Just ask Jake Paul, who recently drove blindfolded for the #BirdBoxChallenge. (The Verge)

The inner five-year-old of Millennials everywhere is jumping up and down for Hot Topic’s Polly Pocket collab. In partnership with Mattel, the brand that wins at delivering unique styles is dropping a 17-piece collection of nostalgic merch. (The line looks a lot like another throwback collection we called out last year.) In celebration of the iconic toy’s 30th birthday (feel old yet?), ‘90s kids can cop everything from bags to hats to mini makeup palettes that feature shades like “Made in the 90s.” (Nylon)

YouTubers Life OMG! is like The Sims for a generation of aspiring social media stars. Players can pretend to be a video game streamer, a passionate creative, or another influencer. But the game is just as realistic as the kids who play it, making them do chores and deliver newspapers when they’re off the air. Similarly, most kids seem to know the dream is not a full-time gig; just take it from nine-year-old Oliver, who explains, “Of course I will have a good job as well, not just YouTube." (Vice)

Big brands are swooping in to save young shoppers from 2018’s oat milk shortage. The buzzy beverage has become the environmentally friendly alternative to almond milk for Millennial & Gen Z shoppers seeking dairy-free and vegan options. It became a barista favorite this year, mainly thanks to industry upstart, Oatly, which is opening a new factory to up their production. But they better hurry: big brands like Pepsi Co.’s Quaker Oats, Danone’s Silk, and Califia Farms are all getting in on this grain-based trend. (Bloomberg)

The most old-fashioned form of TV is experiencing a surge: over-the-air. While the Post-TV Gen continue to cut the cord, more are buying physical antennas to tap free networks and watch live events. Nielsen data found that this kind of old-school appointment viewing jumped from 9% of all homes in 2010 to 14% last year. Diving deeper into that 14%, about three in five also subscribe to streaming services like Netflix, and their median age is 36. (Fortune)

Quote of the Day: “I’d rather do a job I'm passionate about for a lower salary than do a high-paying but low-rewarding job.”—Male, 18, MA

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