Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Raw Water is Flying Off The Shelves on The Viral List

The hot new trend out of Silicon Valley is water, the internet is divided over the latest hybrid food invention, Logan Paul and YouTube in...

Where Millennials are REALLY Living Now (Hint: Most Aren’t In the Basement)

Still think Millennials are living at home with their parents? Most have flown the nest, and we’re outlining exactly where and how they...

Behind the HQ Trivia Hype: Talking to the Popular App & Its Famous Host

HQ Trivia, a live-streamed mobile trivia game, has taken the App Store by storm, rising to number four on iOS rankings—and it just...

The Biggest Trends & Changes Predicted for 2018

We pulled together the top expert predictions on what to expect from restaurants, retail, media, and marketing in 2018… It’s 2018, and everyone is...

The Most Viral Advice on Ringing in 2018 is on The Viral List

A new viral meme is a guide to ringing in 2018 with a musical bang, Apple issues an iApology for consumer backlash, a new trap-inspired beauty...

Practical Magic, Escape to the Dark Side, and How to Reach Young Males: 3 New Trends To Know

The rising interest in the mystical, what’s behind the allure of horror and dark content, and the playbook to reaching Gen Z and...

And Our Most Clicked Article of 2017 Is…

Which Ypulse insight article got the most attention from readers this year? As 2017 comes to a close, we’re looking back to see what...

The 10 Most-Clicked Youth News Stories of 2017

A very hot YouTube show, Millennial entrepreneurs, Netflix’s new revenue, Instagrammability and more feature in the news stories that readers like you clicked...

The Newsfeed

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

Magazine covers aren’t dying in the age of digital—even when publications go out of print. Digital-only covers are “captur[ing] the print magazine's tangible essence” while building hype for media brands on social media (especially Instagram). PorterComplexNylonGQ and more publications have taken on the trend, featuring celebrities like Chance the Rapper to Sophie Turner. For magazines looking for a comeback with young consumers, digital-only covers can “translate their own brand for the web." (Fashionista)

Following “a series of scandals,” YouTube is taking major steps to overhaul its video review process and ad placement policies. The new guidelines “kick tens of thousands of video makers out” of the ad program by requiring anyone who generates ad revenue to produce 4,000 hours of content and gain 1,000 subscribers in one year, upping the ante from the previous requirement of 10,000 lifetime views. YouTube is also promising to manually review every video in its top tier of advertising (Google Preferred), and they’ve hired 10,000 new employees in the last year to get the job done. (recode)

Some Millennial parents are applying their minimalist tendencies to their kids’ toy chests to battle play clutter with “toy limitation.” It’s not a new concept—some schools of thought that have “advocate[d] simple, open-ended toys” include Montessori, Waldorf, and RIE—and today’s advocates say limiting toys can improve focus and happiness. A report from the University of Toledo concluded that toddlers “played ‘better’” when given fewer toys, meaning they played with each toy for longer and in more creative ways. However, some parents worry that they’re “denying [their children’s] self-expression” when they limit toys, and so the debate continues. (Slate)

Tostitos is giving fans their very own personalized Super Bowl ads to invite friends to their game parties. The platform takes a user's name, address, and other invite info and spins it into a video perfect for Customization Nation. Each ad features a different combination of Super Bowl clichés, including a “talking baby, puppies, sassy older women, [and] a celebrity pitchman.” Considering Ypulse data shows 64% of 13-34-year-olds watched some or all of the 2017 Super Bowl with friends and family, it’s a safe bet at least some will be sending out invites, possibly with some Tostitos product placement this year. (Adweek)

Facebook’s new feature lets Groups co-view each other’s content. “Watch Party” allows Group admins to show any Facebook video to members simultaneously, and to comment on a “dedicated reel” for a “shared viewing experience.” The feature is another step towards the platform’s new goal to “encourage meaningful social interactions,” and their new focus on Groups. The push for social viewing could possibly be integrated into other aspects of Facebook and its properties, like group chats. (TechCrunch)

“I plan to go to a free barre class at a local studio that is offering them as part of a New Year's promotion.”—Female, 33, MA

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