Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

Millennials & Gen Z’s 10 Favorite Tech Brands

Tech brands top the list of brands that young consumers think are most innovative, and the kinds of brands they say they’re loyal...

Beauty Brands Love Augmented Reality

Augmented reality is having a makeover moment, with more and more beauty brands turning to the tech to engage young consumers, show off their products...

The Short Film Racking Up Millions of Views in a Heartbeat on the Viral List

A student film racks up tens of millions of views on YouTube, a t-shirt worn by Frank Ocean set the internet ablaze, tweeters come to...

3 Trends Impacting Millennial Travel

Millennial money is pouring into the travel industry, the majority of the generation is trying to cross items off their wanderlust bucketlist—and these...

6 Stats on Millennial Cooking

Has cooking become a lost art? Not according to Millennials, who tell us they prefer to be in the kitchen and are hungry to learn...

These 4 Brands Credit Instagram For Their Success

In the era where Instagrammability is influencing marketing and more, some brands are crediting the visual platform for all their success (some without spending a...

Millennials’ & Gen Z’s Favorite Sport To Watch Shows A Generation Gap

What sports do Millennials and Gen Z most like watching on screen? We found out—and their answers show new sports generation gap… ...

The Hot Anonymous App of the Summer Tops The Viral List

Teens are making an anonymous app a hit this summer—but there’s a catch, Pokémon Go’s first live...

The Newsfeed

“As a graphic designer, without the arts being available to me in school I would have been lost as a child and where to take my career path. The fact that schools are cutting art programs is heartbreaking.”—Female, 24, NJ

Applebee’s is putting down the sriracha and giving up on trying to appeal to Millennials. The brand has decided their newer menu items—like a “triple pork bonanza” sandwich—and attempt at a “modern bar and grill” reinvention has “alienate[d]” Boomers and Gen Xers. They’re shutting down more than 130 restaurants and bringing back initiatives from before their attempted “pendulum swing towards millennials,” all-you-can-eat specials and 2-for-$20 deals. Other brands are creating new spin off chains to appeal to fast-casual lovingMillennials, that “[lack] the associated baggage of the old.” (Inc, NPR)

Adults-only ball pits, bouncy houses, and giant slides are sweeping the U.K. Millennials seeking a break from adulthood are flocking to places like Wacky World’s “massive bouncy-castle obstacle course,” which started out as a children’s event. The founder received so many requests that now every event has an 18-and-over slot, and has expanded to 19 cities. This “trend for arrested development activities” is caused by nostalgia, but the influx of marketing and branding leveraging the emotion could be popularizing these playgrounds for adults. (The Guardian)

Facebook is responding to the trend of asking for birthday charitable donations by integrating it right into the platform. Users in the U.S. can now trade in all the “HBD”s they get on Facebook for donations to the cause of their choice: well-wishers will be notified of the birthday along with the selected non-profit, and get the chance to donate. Facebook will ask users which charity they wish to dedicate their day to two weeks in advance, allowing them to choose from 750,000 organizations. (TNW)

Appear Here is the Airbnb of pop-up shops, giving brands their perfect temporary store for the new era of retail. The company finds short term retail space, and has worked with big-name brands like Nike and Net-a-Porter to open “experimental activations” or “test new products.” As brick-and-mortar continues to suffer and long-term stores close, Appear Here says physical retail is still needed, but to “tell a story.” The pop-up industry was valued at $50 billion in 2015, and provides a more low-risk, flexible option to avoid the retail wasteland. (Glossy)

Millennials & Gen Z are turning a profit online and on mobile by re-selling their retail. Thredup, Poshmark, and Depop are just a few of the most popular brands cashing in on the resale economy’s $18 billion market, and some shoppers say they are making $300 a week on the platforms. Some are also using social to sell, often in conjunction with apps or sites, including Snapchat, Facebook Groups, and Instagram. College students on a budget are reportedly especially drawn to resale, thanks to convenience, value, and access to luxury at a lower price. (FN)

“Adult means being entirely independent. I pay my own bills, make all decisions in my life, and feel very in control.”—Male, 20, NY

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