Daily news, insights, and expert commentary on current and future Millennial trends.

 

Get Out Inspires a New #Challenge On The Viral List

Box office hit Get Out inspires a new internet challenge, HBO gets a large audience to watch ice melt, Zara gets called out for a...

Why Millennials Are Divided on These Three Clothing Brands

We dug deeper into Millennials’ favorite and least favorite clothing brands and found out why they are divided… We recently asked Millennials and...

The Top 10 People Millennials Feel Define Their Generation

Who are the individuals that Millennials feel represent their generation? We asked 1000 13-34-year-olds, and compared their responses to the ones they gave us five...

How Fast Food is Keeping Up with Millennials: Insight from Millennial 20/20

At this year’s Millennial 20/20 Summit, we heard directly from fast food brands about what they’re doing to stay relevant in the...

Marketing To The Next Generation of Beauty Shoppers: 5 Questions With Beautycon’s CEO

We talked to the CEO of Beautycon to find out more about a beauty brand that has successfully built a legion of young fans… ...

Cash Me On The Billboard Top 100: The Viral List

A trap remix inspired by the “Cash me outside” meme debuts on the Billboard charts, Denny’s is continuing to dominate Twitter,...

Millennials & Gen Z on the 10 Brands That Do the Most Good…& The 10 That Do the Least

We asked 1000 13-34-year-olds to tell us the brand they think that does the BEST job supporting a social cause, and which they think does...

Avoiding the Retail Wasteland: How Fashion Brands Are Marketing To Gen Z

Youth-targeted retailers are struggling in the wake of the next generation of consumers, so how are they avoiding the retail wasteland? Aéropostale was...

The Newsfeed

Quote of the Day: “When deciding what products to buy, what’s most valuable to me is reviews from users regardless of whether or not I know them.”—Female, 32, MA

Adidas is continuing to take customization to the next level, with a new pop-up store that creates custom clothes in a majorly futuristic way. Knit For You, located in Berlin uses a laser body scanner to determine exact measurements for their personalized merino wool sweaters. To select their design, shoppers go into a dark room where patterns that can be adjusted with hand gestures are projected on their chests. The final chosen product is then knitted, washed, and dried in-store to be picked up in hours, for the price of $215. (Business Insider

BuzzFeed’s wildly popular food platform Tasty is expanding into the coffee business. In a partnership with NBCUniversal, Tasty has begun selling Brooklyn Roasting Company coffee beans, and of course, they’re “offer[ing] a quiz to help with decision making.” Quiz-takers will be asked about their favorite fruit, how they feel about caffeine, what their ideal morning is like, and more, to which they can answer with emojis. Once the coffee choice is made, consumers can make it even more personal by creating their own labels. (Grub Street)  

Chinese Millennials are using digital devices for “connection, discovery and actualization,” more often than their American counterparts. A recent global survey from Labbrand found that 85% of Chinese Millennials are using their phones to make in-store payments on a weekly basis, compared to 44% of U.S. Millennials. They’re also more likely to broadcast their behavior online: Over seven in ten Chinese Millennials are posting movie, restaurant, travel, and other activity-related reviews weekly and over half say they share everything they do online, compared to 44% and 28% of U.S. Millennials respectively. (ReadITQuik

What cities are Millennial homebuyers flocking to? According to an analysis by LendingTree, the top three are Pittsburgh, Washington, D.C., and Des Moines, Iowa—based on mortgage requests by those 35 and under. The online loan company says that on average 36.1% of all their mortgage requests came from the age group, a slight increase from the year before, which they say is “thanks to a stronger jobs market and overall economy.” They expect to see more young buyers looking for homes as financial situations keep improving. (Yahoo FinanceCredit.com

YouTube is being criticized for filtering LGBTQ content. Recently, YouTube creators have discovered that some content featuring LGBTQ titles and themes are being filtered when users enable “Restricted Mode” to screen out “potentially objectionable content.” YouTuber Neon Fiona pointed to her own page as evidence, citing that videos with “girlfriend” in the title were filtered under the mode, but videos with “boyfriend” in the title were not. Not all LGBTQ content is filtered and one YouTuber observes, “This is something that no one’s really sure how it’s working.” (Tubefilter

Quote of the Day: “When I was watching the Super Bowl, I switched the channel or left the room when it was a commercial break.”—Male, 27, MN

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