Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

5 E-Commerce Apps Making Mobile Shopping More Millennial

Millennials are making their phones a part of their shopping experience, and e-commerce apps are pulling out all the tricks to get them to buy...

3 Big Beauty Trends (Bigger Than Yellow Blush & Pearl Hair)

Makeup fads can appear and disappear faster than you can say “yellow blush” but these larger trends are helping to reshape the beauty...

Taylor Swift Stirs Up Bad Blood on The Viral List

Taylor Swift sets the internet ablaze by throwing shade at Katy Perry (via Spotify), viral foods are getting a lot brighter (literally), the trending college...

Millennials, Religion, and Spirituality - Their Story In 5 Stats

Young consumers’ relationship with religion isn’t as simple as you might think. We surveyed 18-34-year-olds to find out how important religion...

3 Gen Z Apps To Watch

These apps giving Gen Z the tools to create and consume mobile video hits could be ones to watch as their entertainment viewing continues to...

3 Big Myths About Millennials Buying Homes

There is lots of misinformation out there about Millennials and home buying—we’re tackling some of the biggest myths… Would you...

Millennials Would Rather Work for This Company Than Work for Themselves

We asked 18-34-year-olds what company they would most like to work for, and one brand was a clear favorite… Either you’re...

Disney Hits the Viral Food Jackpot—Again—on The Viral List

Disneyland has a new viral food—and Baby Groot is involved, a childhood game makes its comeback as a viral challenge, the Millennial Pink...

The Newsfeed

“I love reality TV shows. It's always fun to watch average people make themselves look foolish just for a shot at fame.”

—Female, 17, CA

“Bored kids” and “desperate parents” are the most likely to love their smart speakers. Nine out of ten children who own one say they enjoy their device, and 57% of all smart speaker owners with children admit entertaining their children was one of the reasons they opted for the purchase. Ypulse found 13-34-year-olds consider Amazon Alexa one of the “coolest tech products” so it’s no surprise smart speaker owners love their devices: 65% “would not want to go back to their lives before getting one,” 42% consider it an everyday “essential,” and over half of parents plan to purchase another. (Fast Company)

Plastic surgery is reportedly having a moment with Millennial men. According to the American Academy of Facial Plastic and Reconstructive Surgery, of the over one-third of men who are “extremely likely” to consider cosmetic procedures, 58% are 25-34-years-old and 34% are 18-24-years-old. Some reasons they’re willing to go under the knife (or needle)? To boost their self-confidence, to appear less tired or stressed, and to stay competitive in their careers. Experts say social media and the self-care trend is making men more appearance-conscious. (Bloomberg)

Reading Rainbow is back and it’s all grown-up, just like its fans. The well-loved show's host, LeVar Burton, is picking up a book and laying down a podcast for his Millennial fans. He’ll be reading selected works of fiction and breaking down the themes just like in the old days, but he’s also adding a little something extra: his personal take on the tale. The only thing missing from the original PBS Kid’s show? The coveted chance to get on screen and read a review from your favorite story.

(Huffington Post)

Gen Z is thinking finances-first when making college decisions. Almost 80% consider the cost of an institution in their decision of where to attend, which makes sense considering over one in three are planning to pay for part or all their expenses. Avoiding the student loan debt that most Millennials know all too well is a key component of their finance-savvy thinking: 69% of teens are concerned about taking on loans, and the number of teens who plan to borrow has dropped 10% since 2016. (CSF)

Leisure and hospitality are the “hottest” jobs for teens this summer. A full 41% of teens went into leisure and hospitality last year, nearly double those that landed a wholesale and retail gig. Education and health services rounded out the top three, with all other industries claiming 5% or less of the summer teen workforce. When Ypulse asked teens where they’re planning to work this summer, restaurants and fast food jobs combined would land the top spot on the list. (Markets Insider)

“Everybody loves Drake. People that claim to not like Drake don't know themselves well enough.”

—Female, 21, CA

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