Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


McDonald’s Flipped Its Arch and The Internet is Not “Lovin’ It”

McDonald’s flipped for women and missed, Barbie’s new role models are trending, Alexa is freaking out the internet, and more links...

Infographic Snapshot: How Millennials & Gen Z Watched The Super Bowl

We have the play-by-play on how young viewers tuned in for the Super Bowl, from how they watched the game to who they watched it...

How Millennials Navigate Tech & Parenthood, In 4 Stats

As the first digital natives to raise kids, Millennial parents are struggling to set boundaries for themselves and their kids and figure out how to...

4 Brands Getting Real For Millennial Parents

Millennial parents are tired of unrealistic depictions of parenthood, so brands are responding by getting real with them... Millennials are often still cast as irresponsible...

How Gen Z & Millennials Give Back, In 3 Charts

As young consumers change the face of philanthropy, nonprofits need to find new approaches to reach them. We asked 13-35-year-olds to tell us how...

This Famous (& Non-Human) Insta-Model is Going Viral

An Insta-model is racking up the followers and likes (and she’s not even human), Twitter is showing their love for DICK’S...

6 Indie Beauty Brands To Watch (& Learn From)

Millennials & Gen Z are buying into beauty in droves, and these six brands are ones to watch as social media catapults them to cult...

10 Brands Young Men Say Understand Them Best

Millennial & Gen Z males are embracing a new era of manhood and want brands to get on board. We asked them what brands they...

The Newsfeed

"I play [games] constantly until 4 in the morning. When I’m not on my game I’m checking my phone. And the whole time I’m doing all of that my desktop is on the internet.”—Male, 22, OH

Twitch is airing every episode of Mister Rogers’ Neighborhood, in celebration of the late Fred Rogers’ 90th birthday and the show’s 50th anniversary. The esports streaming service is expanding to nostalgia entertainment (which young viewers can’t get enough of), but they have a unique twist. The show will be available for co-viewing, with popular Twitch streamers chiming in from time to time. (Mashable)

Over one-third of 18-34-year-olds have stopped using a brand after hearing negative news about them, more than any other generation. Among the brands that most consumers said they gave up on were Wells Fargo, Target, Papa John’s, and Uber. However, Critical Mix and kNOW also found that young consumers are more willing to forgive a brand for bad press: While only 30% of consumers overall would use a brand again after a scandal, 41% of 25-34-year-olds would. (MediaPost)

Alamo Drafthouse is bringing back VHS—offering free rentals for Millennials that wax nostalgic for analog products. Their first store, Video Vortex, is opening in North Carolina. Not only are they “fostering a movie-loving community” with the extensive gratis collection of 75,000 titles, but they’re making money off of the added “beer, food, and merchandise.” No VHS player? No problem. They’re renting those as well. (BoingBoingEW)

Researchers were surprised to find Gen Z students were “relieved” to ditch their smartphones for a few weeks. Screen Education’s study of 62 12-16-year-olds found that 92% thought “it was beneficial” to disconnect from their smartphones while they were at camp. And even though 41% admitted they felt frustrated at times, 35% were able to cut down their use after camp and 17% convinced a friend to curb their time spent on smartphones, too. (PR Newswire)

Beauty brands love augmented reality, but an app can’t replace in-store experience. Not only did Ypulse found time and again that young consumers expect Experiencification and flock to marketing activations (like pop-ups), but brick-and-mortar locations build loyalty. People think they’re scamming Sephora when they re-do their makeup gratis, but that time-spent-in-store is really “turning the ‘scammers’ into buyers.” (Quartzy)

"I love my smart phone. It is just like my best friend [and] I just can't do without my smartphone...”—Male, 27, CA

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