Daily news, insights, and expert commentary on current and future Millennial trends.

 

Millennials & Gen Z’s 20 Favorite Clothing Brands

We asked 1000 13-34-year-olds to tell us their favorite clothing brands…  The evidence that young consumers’ preferences have created a retail wasteland...

5 Marketing Lessons We Learned from Super Bowl LI

It’s the biggest marketing night of the year, and it offers plenty of lessons about the current advertising climate... Last night, the action...

Beyoncé’s Beybies Break The Internet: The Viral List

Beyoncé’s hard-to-miss announcement breaks an internet record, A teen series is causing mass hysteria, the #DeleteUber backlash, Millennials and Gen Z somberly...

3 Buzzed-About New Apps to Watch

These three creative apps are earning early buzz, and their potential to appeal to Millennials and Gen Z makes them spaces to watch… A 2016...

What Marketers Need to Know About Social Media Now

The biggest brand takeaways for social media’s newest features, to make the most out of your efforts to reach Gen Z and Millennials...

And The Top 20 Gifts Millennials Are Giving This Valentine’s Day Are…

We asked 1000 13-34-year-olds what they’re going to buy for Valentine’s Day this year… Today we published three new Topline...

Smartphone Storytime: The New Wave of Digital Children’s Books

Major media brands and inventive startups are both playing with new ways to digitize storytime... Last week, we included books—like, real, physical books...

$100K Big Mac Special Sauce: The Friday Viral List

McDonald’s Special Sauce is selling on eBay (for A LOT), teens are giving mirror selfies a hilarious new spin, a ‘shocking’...

The Newsfeed

Quote of the Day: “A wedding trend I’ve noticed recently is guests not dressing formally to the reception/wedding, more come as you are attitude.”—Female, 24, MI

This week, Mattel introduced an American Boy doll, their first male offering in the company’s 31-year history. New doll Logan Everett is part of a pair of singer-songwriters from Nashville who come with music-inspired accessories. The company reports that customers have been asking for a male doll for some time, and Mattel’s continuing strategy to diversify their offerings helped increase sales by 4% last year. (KidscreenNYTimes

Kids in Australia are spending more time online than watching TV. Research firm Roy Morgan reports that in 2016 six-13-year-olds spent an average of 12 hours a week online compared to 10.5 hours spent in front of the TV, the first time internet surpassed TV since the survey began in 2008. Online time has also almost doubled in the last eight years. The firm says, "The idea that TV is boring no matter what is on is just because TV is so static and it might have ads on it." (ABC

The current state of the White House has ignited Gen Z’s interest in politics—according to AwesomenessTV’s CEO, Brian Robbins. He reports that his own children’s newfound fascination with politics sparked by the recent election has inspired him to bring more political content to AwesomenessTV. Because “[a]n audience that really wasn't that interested is now really interested," the company will move away from “fluffy, horrible” entertainment news into political news, which could be in the form of documentaries, or scripted shows. (Business Insider)

Millennials are reporting higher rates of depression than any other generation, creating challenges at work. To avoid the stigma surrounding mental issues, young employees are increasingly resorting to using personal days to recuperate from anxiety, depression, and other afflictions. According to one expert, “this generation is not necessarily more depressed than workers of past generations, but more equipped to recognize it”—however, they fear judgement from their employers. (MarketWatch)  

Is Snap Inc. really a camera company? They say they are, and in their IPO filing the brand wrote, “In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones.” WeChat’s ability to read QR codes, Pinterest’s new visual search, and Facebook Messengers’ new visual capabilities all point to expanding capabilities of a camera—and the fact that “users’ experience of the world is increasingly mediated through cameras.” (The New Yorker)  

Quote of the Day: “I have a diamond wedding ring but any stone would be beautiful and appreciated.”—Female, 24, MN

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