Daily news, insights, and expert commentary on current and future Millennial trends.


4 Analog Products Millennials Are Bringing Back

The generation that’s always plugged in also has a taste for analog—and they’re bringing back products that were once...

4 Brands Tapping Consumers for Ideas & Inspiration

More brands are turning to young consumers to get creative ideas for campaigns, products, design, stories, and more… When we asked young consumers what...

How Millennials Really Shopped This Holiday Season

Our post-holiday shopping survey got the real data on where Millennials’ shopped, how much they spent, and more… This holiday season, retailers were...

3 Future-Facing Food Trends From Bitten LA

What does the future of food look like? The founder of Bitten shares some of the big trends shifting the space… Towards the end...

The Viral App Turning Everyone into Anime: The Friday Viral List

This selfie app is going internationally viral for its extreme (and extremely cute) filters, beer and yoga come together in a new health trend,...

The Snapchat of Shopping: 4 Questions with The Founder Of YEAY

We talk to the founder of a new shopping app that was created for the Snapchat generation...  It’s no secret that...

The 14 Non-Tech Brands Millennials & Gen Z Think Are Most Innovative (Part 2)

To look at innovation beyond tech, we asked 1000 13-34-year-olds the non-tech brand they think is most innovative… When we asked 1000 13-34-year-olds about...

The 17 Brands Millennials & Gen Z Think Are Most Innovative (Part 1)

We asked 1000 13-34-year-olds which brands—tech and non-tech—they think are the most innovative…  In our most recent Ypulse Quarterly...

The Newsfeed

Quote of the Day: “A wedding trend I’ve noticed recently is guests not dressing formally to the reception/wedding, more come as you are attitude.”—Female, 24, MI

This week, Mattel introduced an American Boy doll, their first male offering in the company’s 31-year history. New doll Logan Everett is part of a pair of singer-songwriters from Nashville who come with music-inspired accessories. The company reports that customers have been asking for a male doll for some time, and Mattel’s continuing strategy to diversify their offerings helped increase sales by 4% last year. (KidscreenNYTimes

Kids in Australia are spending more time online than watching TV. Research firm Roy Morgan reports that in 2016 six-13-year-olds spent an average of 12 hours a week online compared to 10.5 hours spent in front of the TV, the first time internet surpassed TV since the survey began in 2008. Online time has also almost doubled in the last eight years. The firm says, "The idea that TV is boring no matter what is on is just because TV is so static and it might have ads on it." (ABC

The current state of the White House has ignited Gen Z’s interest in politics—according to AwesomenessTV’s CEO, Brian Robbins. He reports that his own children’s newfound fascination with politics sparked by the recent election has inspired him to bring more political content to AwesomenessTV. Because “[a]n audience that really wasn't that interested is now really interested," the company will move away from “fluffy, horrible” entertainment news into political news, which could be in the form of documentaries, or scripted shows. (Business Insider)

Millennials are reporting higher rates of depression than any other generation, creating challenges at work. To avoid the stigma surrounding mental issues, young employees are increasingly resorting to using personal days to recuperate from anxiety, depression, and other afflictions. According to one expert, “this generation is not necessarily more depressed than workers of past generations, but more equipped to recognize it”—however, they fear judgement from their employers. (MarketWatch)  

Is Snap Inc. really a camera company? They say they are, and in their IPO filing the brand wrote, “In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones.” WeChat’s ability to read QR codes, Pinterest’s new visual search, and Facebook Messengers’ new visual capabilities all point to expanding capabilities of a camera—and the fact that “users’ experience of the world is increasingly mediated through cameras.” (The New Yorker)  

Quote of the Day: “I have a diamond wedding ring but any stone would be beautiful and appreciated.”—Female, 24, MN

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