Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Lush Sells 12,000 Shampoo Bars Thanks to Viral Video

A viral video highlighting Lush Shampoo Bars’ environmental impact spikes sales, a wine-throwing realtor becomes inspirational meme, the “I Really Do Care”...

4 Brands That Used The Tiny Trend For Big Impact

The tiny trend has become a marketing move as minimizing everything from food to homes has gained traction. We take a look at 4 brands that...

5 Stats That Show How Teens Today Are Different From Millennials

Just how different is the behavior of teens today? We’re looking at their entertainment consumption, device use, fashion preferences and more to find...

How The Wedding Industry Is Getting Millennialized

Millennials are powering the trends that are changing wedding traditions, forcing long-time industry giants to rethink their methods, and creating opportunities for more up-to-date startups...

The 10 Brands Gen Z & Millennials Trust Most

The lists of brands that these young consumers trust include some surprises—and there’s more than one brand that both generations see...

D&G Designer Cyberbullies Selena Gomez on the Viral List

Dolce & Gabbana is under fire after designer cyberbullies Selena Gomez, Drake strikes nostalgia gold with Degrassi reunion music video, IHOP finally...

The Digital Solution Getting Millennials To Make Big Purchases

Can retailers convince debt-weary Millennials to make big purchases? Enter Reel: a “guilt-free” shopping platform that motivates users to save up for big-ticket...

The 12 Biggest Food Trends Right Now, According to Millennials & Gen Z

The sushiritto is so last year. Young foodies let us know what food trends they’ve been wanting to try lately, and health is...

The Newsfeed

Quote of the Day: “Being famous is overrated. I would be more happy [sic] being locally known for the good I do in the world in a popular way but not for the wrong reasons.”—Female, 16, UT

Minecraft is being used to get kids interested in reading actual, real books. Litcraft recreates the world of a book as an interactive Minecraft map, adding “educational tasks” throughout. Treasure Island was the first completed world, followed by Kensuke's Kingdom, while The Lord of the Flies and Dante’s Inferno are in the works. Trials at U.K. schools are being met with “an enthusiastic response,” so Litcraft is eyeing a larger rollout. (The Guardian)

Nordstrom is stocking up on Instafamous brands like Allbirds, Everlane, and Reformation. The company announced that “strategic” brands account for about 40% of their current revenue and that’s expected to rise. While they benefit from indie brands’ popularity with young consumers, the direct-to-consumer brands are getting an expanded physical footprint, too. In the case of Reformation, Nordstrom explains that they “can bring sustainable fashion to a new (and much bigger) group of customers and closets.” (Business Insider)

A baseball team struck out with their “Millennial Night” promotion, putting Twitter in an uproar. We’ve warned brands that making fun of Millennials is not the way to get earn their spending power, and minor league baseball’s Montgomery Biscuits learned the lesson first-hand. Their “Millennial Night” offered participation ribbons, selfie stations, napping areas, and “lots of avocados,” while playing into stereotypes about Millennials being lazy. A Biscuits exec explains that “Something got lost in the sarcasm,” but instead of offering an apology, they doubled down with another cutting tweet. (AdweekInc.)

Nearly half of Millennials think that “their credit scores are holding them back.” OppLoans found that 27% of 18-34-year-olds haven’t been approved for a new car because of their credit while 25% have been declined for an apartment or house. Debt, a top financial concern for Millennials, is partly to blame: 15% said that their debt “is unmanageable.” Education could help dig them out of the hole, as 24% feel they’ve never learned how to build good credit. (Moneyish)

Baby Einstein is growing up for Millennial parents with a new mission and campaign. Their “Ignite a Curious Mind” effort goes after parents, not kids, with short spots that encourage curiosity. They’re also working on new toys, moving beyond their “sweet spot” of zero to 12 months for toddlers. Baby Einstein’s parent company, Kids II is also planning on reworking other brands, like Bright Starts and Ingenuity. (Ad Age)

Quote of the Day: “[American Eagle Outfitters’] clothes are generally what I wear and are my style. They're comfortable and affordable. They do not do a great deal of vanity sizing and offer something for guys and girls of every size.”—Female, 23, GA

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