Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.
How Streaming is Changing Kids’ TV
As Millennial parents raise the next binge-viewing generation and OTT services increasingly target children, kids’ TV is getting a streaming shakeup… The...
April 6th, 2017
Could One of These 4 Apps Be the Next Big Thing?
These four apps are earning early buzz (& they’re not copying Snapchat)… It’s no secret that as platforms try their...
April 5th, 2017
How Chinese Millennials Are Breaking the Rules: Insights from Millennials 20/20
Image source: Hot Pot Digital shoot with illustrator Nancy Zhang Globally minded, independent, and tradition-bending, Chinese Millennials are consumer powerhouses—so how do you...
April 4th, 2017
How We’re Defining Gen Z—and Why
The definition of a generation has turned into a hotly contested mess, so we’re breaking down our characterization of Gen Z to explain...
April 3rd, 2017
The New Ypulse Quarterly Trend Report Is Here!
The newest Gen Z & Millennial trend report tackles customization, mental health, and the next generation in the workplace… The first Ypulse trend report...
March 31st, 2017
Ranch Dressing Is The New Viral Food on The Viral List
A restaurant that celebrates all things ranch has three-hour waits, a “secret” Starbucks drink trends to the point of landing a spot on...
March 31st, 2017
These New Festivals Are Almost Too Millennial To Be True
These up and coming festivals capitalize on some major trends among young consumers to create experiences they can’t resist… There is no...
March 30th, 2017
What Does “Authenticity” Really Mean? Insights from Millennial 20/20
Brands strive for “authenticity” to reach young consumers, but what does that really mean? We learned how the buzzword plays out in real...
March 28th, 2017
“Most of the role models and leaders in my life have been Gen Xers so far."
–Male, 16, WI
Instagram has reached 700 million active users, and its growth has been speeding up. The app hit the new user mark just four months after reaching 600 million, and the introduction of Instagram stories in August may be a major contributor to its accelerated growth. The feature has a reported 200 million daily active users compared to Snapchat’s 161 million. Overall, Instagram now has twice the user base of Twitter and is quickly approaching the coveted 1 billion user mark that Facebook, WhatsApp, and Messenger have reached. (TechCrunch)
Millennials are using social media and YouTube to decide what to buy. A U.K. study found 32% of 18-24-year-olds are using social media to research their purchase decisions before checking out, and 25% are using video platforms like YouTube. There are also signs they’d like to search for products on social media: 25% of U.K. 18-24-year-olds reported the desire to search media based on their lifestyle and 23% would like search to understand their current mood. These findings, paired with the detailed targeting available to advertisers, are changing the consumer journey from search query to cart. (AdvertisingWeek)
Millennials are keeping 70% of their money in cash, reluctant to invest in anything, from stocks to their own retirement plans—according to new BlackRock research. Clearly impacted by the Great Recession, Millennials are most likely to agree, "What you might earn investing isn't worth the risk of losing your money," and a third say “they learned what not to do with their money” from watching their parents. They also tend to undervalue the potential returns of investments by millions of dollars, which is not good news for their futures—at their current rate, most Millennials will have less than $1 million saved for retirement. (TheStreet)
Influencer marketing is proving its worth. Though marketers have worried about determining ROI with the approach, one report is claiming it’s more effective than advertising alone, showing a direct lift in results rates of up to 30%. Across 450 influencers and 11 campaigns, the expansive research compared results from consumers exposed to ads featuring influencers versus control groups, overwhelmingly showing increased action when an influencer was involved. Good news for marketers, who spent $570 million on influencer marketing on Instagram alone last year. (Adweek)
The Amazon Echo can now help pick your outfit—and tell you when you don’t look good. LED lights and a depth-sensing camera will let the new Echo Look take pictures of any look, and “Style Check” software “combines machine learning algorithms with advice from fashion specialists” to evaluate which outfit is best, and lets you compare pictures of multiple outfits, from multiple angles. Amazon’s already extensive product recommendations could feasibly be a part of this product’s future—and, if all goes well, a drone will ship the recommended new clothes to your door. (Quartz)
“I want to work for myself so that I can have more flexibility and be my own boss. I have an online business.”
—Female, 16, FL