Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.
These Fintech Solutions Are Teaching Gen Z About Finance
TEEN SPENDING IS BEING MODERNIZED. WHEN PARENTS DON’T CARRY CASH, BUT THEIR KIDS AREN’T OLD ENOUGH FOR THEIR OWN DEBIT CARDS,...
February 26th, 2019
Do Super Bowl Commercials Still Impact Young Consumers’ Brand Perceptions?
Brands shelled out millions to capture young consumers’ attention during the big game. Did their gambles work? Our youth brand tracker looked at whether...
February 25th, 2019
Nike’s Exploding Shoe Is On The Viral List
Nike is in the midst of a PR nightmare this week, one model’s freckles are being called an “insult to China,”...
February 22nd, 2019
Young Consumers Are Donating To Causes—Here’s How
Young consumers are known for their passion to do good—so why have some non-profits struggled to reach this group? We asked 13-36-year-olds...
February 21st, 2019
4 Trends Spotted At The 2019 New York Toy Fair
Across seven football fields-worth of toys at the New York Toy Fair this year, which trends stood out as ones that will rake in revenue?...
February 20th, 2019
These Are 20 of Millennial Parents’ Favorite Brands
What brands are Millennial parents turning to? We looked to our youth brand tracker to find out some of their favorites… According to YPulse...
February 19th, 2019
YouTuber Blows Open Chuck E. Cheese Conspiracy Theory On The Viral List
Shane Dawson accuses Chuck E. Cheese's of “recycling” their pizza, brands are missing the mark this Black History Month, Cardi B turned...
February 15th, 2019
These 5 Meme Accounts Reach Over 46 Million Gen Z & Millennials
Meme accounts are making their mark on Gen Z & Millennial culture, and brands are looking to them for a marketing boost. Here are 5 that...
February 14th, 2019
Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)
Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)
Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)
Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)
Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)
Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)
Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)