Daily news, insights, and expert commentary on current and future Millennial trends.


5 Things Counting on Millennials for a Comeback

These products and industries need Millennials to buy in to get a reboot… Whiskey, coffee, vinyl, athleisure, esports, food trucks, the sharing economy&mdash...

“They Are Changing The Way We Do Business”: Insights From The Founder Of Millennial 20/20

The founder of the Millennial 20/20 Summit on how Millennials are disrupting every sector, and the next trends shaping their behavior… The way young consumers...

White Guy Blinking Meme is All Of Us On The Viral List

A GIF of a “white guy blinking” takes the internet by storm, Supreme is so beloved even their NYC metrocards are selling out,...

3 Trends We Spotted At the 2017 Toy Fair

Who’s got the hottest toys for 2017? We attended this year's Toy Fair in New York to find out… Every year the...

The Rise of the Millennial Geek: Insights from Millennial 20/20 Speakers

Imgur and Ypulse teamed up to explore an unexpectedly influential set of Millennials… The Rise of the Millennial Geek: Millennial Geeks are the cultural...

5 Things to Know About Millennial Parents Now

Millennials are the new face of the family—here are five things they’re doing as parents right now… Everything you know...

How Millennials Want Brands To Handle PR Scandals

With more brands making their political views known than ever before, the chances of a PR misstep are also increasing. So what do Millennials expect...

The Internet Feels For #HurtBae on The Viral List

A video of exes confronting each other has the internet hurting, the new Starbucks collab causing sorority girls to lose their minds, Twitter users...

The Newsfeed

Quote of the Day: “When deciding what products to buy, what’s most valuable to me is reviews from users regardless of whether or not I know them.”—Female, 32, MA

Adidas is continuing to take customization to the next level, with a new pop-up store that creates custom clothes in a majorly futuristic way. Knit For You, located in Berlin uses a laser body scanner to determine exact measurements for their personalized merino wool sweaters. To select their design, shoppers go into a dark room where patterns that can be adjusted with hand gestures are projected on their chests. The final chosen product is then knitted, washed, and dried in-store to be picked up in hours, for the price of $215. (Business Insider

BuzzFeed’s wildly popular food platform Tasty is expanding into the coffee business. In a partnership with NBCUniversal, Tasty has begun selling Brooklyn Roasting Company coffee beans, and of course, they’re “offer[ing] a quiz to help with decision making.” Quiz-takers will be asked about their favorite fruit, how they feel about caffeine, what their ideal morning is like, and more, to which they can answer with emojis. Once the coffee choice is made, consumers can make it even more personal by creating their own labels. (Grub Street)  

Chinese Millennials are using digital devices for “connection, discovery and actualization,” more often than their American counterparts. A recent global survey from Labbrand found that 85% of Chinese Millennials are using their phones to make in-store payments on a weekly basis, compared to 44% of U.S. Millennials. They’re also more likely to broadcast their behavior online: Over seven in ten Chinese Millennials are posting movie, restaurant, travel, and other activity-related reviews weekly and over half say they share everything they do online, compared to 44% and 28% of U.S. Millennials respectively. (ReadITQuik

What cities are Millennial homebuyers flocking to? According to an analysis by LendingTree, the top three are Pittsburgh, Washington, D.C., and Des Moines, Iowa—based on mortgage requests by those 35 and under. The online loan company says that on average 36.1% of all their mortgage requests came from the age group, a slight increase from the year before, which they say is “thanks to a stronger jobs market and overall economy.” They expect to see more young buyers looking for homes as financial situations keep improving. (Yahoo FinanceCredit.com

YouTube is being criticized for filtering LGBTQ content. Recently, YouTube creators have discovered that some content featuring LGBTQ titles and themes are being filtered when users enable “Restricted Mode” to screen out “potentially objectionable content.” YouTuber Neon Fiona pointed to her own page as evidence, citing that videos with “girlfriend” in the title were filtered under the mode, but videos with “boyfriend” in the title were not. Not all LGBTQ content is filtered and one YouTuber observes, “This is something that no one’s really sure how it’s working.” (Tubefilter

Quote of the Day: “When I was watching the Super Bowl, I switched the channel or left the room when it was a commercial break.”—Male, 27, MN

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