Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


The 10 Most-Clicked Youth News Stories of 2017

A very hot YouTube show, Millennial entrepreneurs, Netflix’s new revenue, Instagrammability and more feature in the news stories that readers like you clicked...

Fyre Festival is on The 5 Most Viral Stories of 2017

The Millennial music festival that promised luxurious experiences but delivered a disaster, Starbucks’ highly-anticipated, Instagram-ready Unicorn Frappuccino that took over feeds, Beyoncé...

How Gen Z & Millennials Watched TV in 2017

What devices, services, and screens dominated entertainment viewing this year? Our media consumption tracking data looks at all the big shifts to show how young...

These Are 4 of 2017’s Biggest Retail Shifts

This year, retail was reshaped by some major trends, from the rise of indie brands to shrinking footprints and more… It’s been...

6 of the Biggest Marketing Trends of 2017

These six marketing moves were made to win over Millennials & Gen Z in 2017, and they show no signs of slowing down in the new...

Unicorns, Minimalism, & 3 More of 2017’s Top Trends

These five Millennial trends of 2017 fueled young consumer interests, marketing, products, and impacted multiple industries this year… We constantly keep tabs on the...

Netflix’s Tweets Roasting Users Go Up In Flames on The Viral List

Netflix’s attempt to roast users goes up in flames, a viral and controversial anti-bullying video gains tens of millions of views, everyone is...

Millennials’ Favorite Brands (and More) of 2017

Do you know Millennials’ favorite clothing, fast food, tech, alcoholic beverage, or retail brand? We do, and more… Over the course of 2017, we...

The Newsfeed

“[Anna Victoria is] a good role model to women and is changing the way the world looks at fitness and body image.”—Female, 21, CA

Abercrombie & Fitch is going gender-neutral for their new kids’ clothing line. The “Everybody Collection” features “tops, bottoms, and accessories” for five-14-year-old boys and girls. A&F’s Brand President explained their decision to appeal to The Genreless Generation: "Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl.'' The line of 25 new styles will be rolling out online and to 70 stores, starting this month. (Today)

Millennials & Gen Z already think the Nintendo Switch is cool, and now the brand is giving them more ways to use it. They’re introducing Nintendo Labo, “cardboard-based, interactive DIY experiences” for the Switch, tapping into the “toys-to-life” trend. The variety kit lets players construct five different “Toy-Con” experiences that include turning the Joy-Con controller into a motorbike handle complete with a throttle that can be twisted to accelerate, and creating a piano that senses which keys are pressed to produce the correct musical note. (Kidscreen)

YouTube is pulling Tide Pod Challenge videos from its platform. Teens started eating Tide pods when memes showcasing their Gusher-like colors went viral. The brand has since issued warnings not to eat the pods, and some stores have even begun locking up the product. YouTube has explained the decision to take down the popular pod-eating videos as a continuation of their policy to “prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm." Some are suggesting that pressure from parent company Procter & Gamble may have also been a factor. (Mashable)

The streaming wars are continuing, but audiences are turning to Netflix, Hulu, and Amazon Prime for very different kinds of content. Hub Entertainment Research found original content is winning users' time on Netflix, while over half watch Hulu for its syndicated collection, and movies are most popular on Amazon Prime. The study also found that most Americans overall spend their entertainment time watching TV (40%), but 18-24-year-olds are most likely to engage with gaming and online video, like YouTube. (Quartz)

Outdoor Voices embraced Millennials’ minimal moment to break onto the athleisure scene. The brandless brand goes for a minimalist aesthetic with pops of color, and sees itself as an anti-Nike of sorts. The founder explains that they’re “a recreational Nike” because “With Nike and so many other brands, it’s really about being an expert, being the best. With OV, it’s about how you stay healthy—and happy.” Whatever they’re doing, it’s working: the company has grown rapidly since it was founded in 2013, climbing a startling 800% in 2016 alone. (Vogue)

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

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