Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

These 4 Brands’ Creepy Campaigns Are Winning Halloween

Thanks to young consumers’ eternal love for Halloween, more unexpected brands are getting in the spirit. Unexpected marketing campaigns are locking fans in coffins,...

Gen Z on Vaping: Infographic Snapshot

Vaping’s surging popularity among Gen Z is alarming the FDA, parents, school administrators, and others. In the midst of increasing regulation efforts, we...

The Top 20 Brands Gen Z & Millennials Tell Their Friends About

What brands are Gen Z and Millennials recommending to others? Our youth brand tracker has the answers… When we ask young consumers what influences...

The 15 Types Of Live Content Gen Z & Millennials Are Actually Watching

Livestreaming is creating a new category of entertainment for young consumers—and these are the kinds of live content they’re watching most...

Kleenex Is On Blast For “Mansize” Tissues On the Viral List

Kleenex is rebranding a product after customers complained, a makeup brand is under fire for fake reviews, there's a new dance craze, and more...

This Startup Is Selling Out Its Oddly Satisfying Events

Why are people paying to be blindfolded as strangers whisper in their ears? One startup is turning an internet sensation into an oddly satisfying IRL...

Gen Z & Millennials Say These Are Their Favorite TV Shows Right Now

These are the 15 TV shows that Gen Z & Millennials tell us they love watching right now—and one of their absolute favorites is...

These Are the Fall TV Shows Gen Z & Millennials Are Excited to See

What new shows have a chance at capturing these elusive young viewers? We asked which fall TV series they’re exited to watch to...

The Newsfeed

Quote of the Day: “[It’s Always Sunny in Philadelphia is] my favorite satirical/dark comedy for the past 12 seasons and it hasn't dipped in quality since.”—Male, 21, NY

Nike’s new store puts mobile use at the center of the experience. Using geo-fencing, Nike knows when a customer walks into their 68,000 square foot space and changes the app accordingly. Users can see tailored content and offers, book styling appointments on-site, scan mannequins to have product delivered to their dressing room, and more. Based on the success of similar stores in L.A. and Shanghai, Nike execs hope their new flagship will build up Nike’s Brandom, and drive app downloads in the process. (Ad Age)

Jell-O is rolling out edible slime kits. Their Unicorn and Monster kits cash in on the slime trend, which has been booming in the anxiety economy for at least three years. Elmer’s, Cra-Z-Art, and Nickelodeon were all quick to tap the trend for marketing and products while Jell-O is a little late to the party. But considering that 82% of teens told Ypulse last year that they’ve participated in at least one trending activity to relax, there might still be time to capitalize. (Vox)

BuzzFeed is getting into the retail game, with plans to open family-focused stores across the country, starting in NYC. The brick-and-mortar venture, called Camp, will sell toys and apparel to Millennial parents and their kids, and the first is scheduled to open in time to capture some holiday spending. The concept is copying Story by changing up products and experiences every eight to 12 weeks, because, “we want to deliver adventure every time they come to the store.” (Ad Age)

Pharma companies are using influencers for social media marketing. Wego is a platform that connects patients with social media followings to pharmaceutical companies for marketing activations, like posts about drugs and devices. One company at least has seen success using the approach: Sunovian's earned media impressions surged from fewer than 100,000 to more than 13.2 million after working with Wego. The biggest caveats to that cashflow could be abiding by FDA regulations and contending with “a myriad of ethical issues." (STAT)

Eighty-five percent of Millennials have purchased a product after viewing a branded videoThat’s nearly 10% higher than the adult average for the U.S, U.K., and Australia, according to Brightcove. In addition, 56% ranked videos as more engaging than any other marketing materials and 46% said its their favorite form of brand communication. They're also seeking Shoppable content: 30% said they're interested in videos containing purchase links. (Marketing Charts)

Quote of the Day: “Black-ish is my favorite show on air because it's informative, funny, relatable, and political…I know that I'll be entertained and maybe even learn something new or think critically about certain issues.”—Female, 22, PA

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