Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.
They’re Famous—But They’re Not Human
They’ve got millions of fans and followers, and they’re made of pixels. Artificial intelligence and other tech are creating a new...
September 28th, 2017
Digital Friendships, Esports, and Fintech Rising: 3 Big Trends Impacting Gen Z & Millennials
These three big trends are on the rise, impacting how young consumers interact, how they’re entertained, and how they’re taking control...
September 27th, 2017
3 Ways Chain Restaurants Are Trying to Reel in Millennial Diners
The struggle to get Millennials into chain restaurants is real. While the industry is torn about whether the generation is “killing” the industry,...
September 26th, 2017
How To Get Millennials to Talk Money: Insight from a YMS Speaker
Society Of Grownups is getting Millennials to talk money by making the subject approachable—and they’re sharing what they’ve learned...
September 25th, 2017
Teens Can’t Get Enough of This (Nice) New App on The Viral List
A teen app is going viral—and giving positive vibes, a Twitter typo from Bon Appétit is being roasted by Millennials, the...
September 22nd, 2017
After the Cord Cut: The Next Big Streaming Shake Ups
Cord cutting has become a norm, Hulu just won an Emmy, and Netflix is a Millennial obsession. What happens next? The next big streaming shake...
September 21st, 2017
The 3 Social Apps to Know Next
These 3 social apps are ones to watch thanks to trending status on college campuses, wild growth with teens, and Facebook’s plan to beat...
September 20th, 2017
Gen Z’s Top 10 Financial Priorities Show How the Recession Made Its Mark
Gen Z’s biggest financial priorities right now show how they’re the kids of the recession, and how they’re different...
September 19th, 2017
“I don't spend money, really on anything. I enjoy video games and will enjoy getting video games, but I receive as gifts from grandparents, parents”—Female, 14, IA
Airbnb is booming in Africa, where young travelers are “looking for culture rather than comfort.” Over two million people have used Airbnb in Africa to book vacation accommodations in the last five years, reportedly earning African hosts $139 million in just the past year. Wanderlusting Millennials are pushing themselves out of their comfort zones to discover new places, rather than retread old ground, and locales like Africa are getting a boost because of it. (Quartz)
Nielsen says they finally have a way to measure Netflix viewership—but Netflix says they’re way off base. Nielsen claims they can keep track of all viewing on the platform, including originals, “whether or not a studio or network wants them to.” Netflix claims, “The data that Nielsen is reporting is not accurate, not even close, and does not reflect the viewing of these shows on Netflix.” Ouch. Regardless, Nielsen’s move is a step in the right direction to measure what The Post-TV Genis watching, and has “direct implications for the ad business.” (MediaPost, AdAge, Fortune)
Influencers are using Instagram’s new polling feature, beating brands to the punch. Influencer network Blog Lovin’ found that 66% of their followers (many of which are influencers) had already used polling, while 87% plan to in the future. Polling is not only an opportunity to engage with customers but a way for brands to “[ask] for feedback about products, creat[e] engagement around topics that are in the media and [conduct] market research.” But brands have been slow to ask influencers to use the new story feature for promotions or to utilize the feature on their standalone accounts. (Glossy)
High school students are increasingly taking college courses—but little is known about whether it will benefit them. Thanks to dual-enrollment programs, which are expanding rapidly, students can get a head start on college credits, cutting down on the cost of higher education. Some also argue that Advanced Placement courses are more rigorous, and worthier of students’ extra effort. However, the impacts of programs on “a diverse set of students” is not yet known. (WSJ)
Kids have online influencers too, and they’re pushing branded toys to devoted viewers. Unboxing videos on YouTube are not a new phenomenon, but kid stars unboxing toys are getting brands’ attention as a way to leverage The Influencer Effect. MGA Entertainment, the world’s largest private toy company, pivoted 90% of their ad spend to digital in 2014 and report the strategy is paying off. Studies show children’s attention is switching from cable to YouTube, and influencers help brands reach a “much more engaged smaller audience” and give them “that potential for virality.” (Bloomberg)
"I love coffee and love the experience of having someone make me a nice latte. I like being around other people and hanging out in restaurants or cafes.”—Female, 20, PA