Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


The 15 Tech Products Millennials & Gen Z Think Are The Coolest on the Market

What tech products are wowing young consumers today? We asked 1000 13-34-year-olds to tell us what they think is the coolest out there… Millennials...

Infographic Snapshot: The Class of 2017

The Class of 2017 is graduating—but how ready are they for the next step? We asked the college grads and high schoolers tossing up...

Lessons from an Indie Beauty Brand Using Tech to Stand Out: Insights from Millennial 20/20

What big brands can learn from one future-minded beauty company about making technology a focus… This month, we spent two days in London...

This Viral Tweet Starring Rihanna Is Netflix’s Next Movie On The Viral List

Netflix’s upcoming film starring Rihanna was inspired by a viral tweet, latte in an avocado is the internet’s new favorite food...

The Great Movie Comeback: How Gen Z & Millennials Have Brought Back the Box Office

In the age of digital entertainment, when films are available to pirate even before they’re on the big screen, going to the movies...

The Top 21 Mental Wellness Activities Among Millennials & Gen Z

Interest in maintaining and improving mental health is growing among young consumers—so what are they doing to find balance? We asked 13-34-year-olds...

The 5 Biggest Trends We Saw at Beautycon 2017

We went to Beautycon to see the newest products and most devoted fans in the industry, and these are the biggest trends from the go-to...

How Birchbox is Powering Sales Through Social Media: Insights from Millennial 20/20

Birchbox knows how to reach their young consumer where she spends her time—on social media. At Millennial 20/20 London, they shared their expertise on...

The Newsfeed

“I love reality TV shows. It's always fun to watch average people make themselves look foolish just for a shot at fame.”

—Female, 17, CA

“Bored kids” and “desperate parents” are the most likely to love their smart speakers. Nine out of ten children who own one say they enjoy their device, and 57% of all smart speaker owners with children admit entertaining their children was one of the reasons they opted for the purchase. Ypulse found 13-34-year-olds consider Amazon Alexa one of the “coolest tech products” so it’s no surprise smart speaker owners love their devices: 65% “would not want to go back to their lives before getting one,” 42% consider it an everyday “essential,” and over half of parents plan to purchase another. (Fast Company)

Plastic surgery is reportedly having a moment with Millennial men. According to the American Academy of Facial Plastic and Reconstructive Surgery, of the over one-third of men who are “extremely likely” to consider cosmetic procedures, 58% are 25-34-years-old and 34% are 18-24-years-old. Some reasons they’re willing to go under the knife (or needle)? To boost their self-confidence, to appear less tired or stressed, and to stay competitive in their careers. Experts say social media and the self-care trend is making men more appearance-conscious. (Bloomberg)

Reading Rainbow is back and it’s all grown-up, just like its fans. The well-loved show's host, LeVar Burton, is picking up a book and laying down a podcast for his Millennial fans. He’ll be reading selected works of fiction and breaking down the themes just like in the old days, but he’s also adding a little something extra: his personal take on the tale. The only thing missing from the original PBS Kid’s show? The coveted chance to get on screen and read a review from your favorite story.

(Huffington Post)

Gen Z is thinking finances-first when making college decisions. Almost 80% consider the cost of an institution in their decision of where to attend, which makes sense considering over one in three are planning to pay for part or all their expenses. Avoiding the student loan debt that most Millennials know all too well is a key component of their finance-savvy thinking: 69% of teens are concerned about taking on loans, and the number of teens who plan to borrow has dropped 10% since 2016. (CSF)

Leisure and hospitality are the “hottest” jobs for teens this summer. A full 41% of teens went into leisure and hospitality last year, nearly double those that landed a wholesale and retail gig. Education and health services rounded out the top three, with all other industries claiming 5% or less of the summer teen workforce. When Ypulse asked teens where they’re planning to work this summer, restaurants and fast food jobs combined would land the top spot on the list. (Markets Insider)

“Everybody loves Drake. People that claim to not like Drake don't know themselves well enough.”

—Female, 21, CA

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