Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


Millennials & Gen Z’s Favorite Tech Brands, Ranked

Tech brands top the list of the kinds of brands young consumers are most loyal to and are the luxury items they most want to...

Talk the Talk, Home Sweet Home, And Still No Time For That: 3 Trends Revisited

This quarter we revisited three of our most popular youth trends, Talk The Talk, Home Sweet Home, and Ain’t Nobody Got Time...

The Devices Millennials & Gen Z Plan On Buying This Year

We know young consumers are tech-obsessed, but what gadgets are they actually buying? We asked 1000 13-35-year-olds to tell us what devices they plan to...

Are People Really #Delet(ing)Facebook?

#DeleteFacebook is gaining traction on social media and Google searches, a body positive post inspired a viral Instagram account, eating ice to soothe is the...

The Top Things Millennials & Gen Z Have Discovered Because Of Influencers

As influencer marketing matures, we wanted to know what products, brands, entertainment, and more young consumers are actually learning about from online celebrities… Brand...

SXSW 2018: The 3 Biggest Takeaways For Brands

We looked at the top trends coming out of SXSW to see how brands can stay current with young consumers today… SXSW may be...

20 Wedding Trends Millennials Say Are On The Rise

Millennials have been slow to say “I do,” but as more of them step up to the altar, their ideas for the big...

The Subscription Services Millennials Are Actually Paying For

We asked 18-35-year-olds which subscription services they’re actually paying for, from magazines to meal kits and more... For the generation famously known...

The Newsfeed

“I honestly wouldn't like to communicate with brands, unless it is to solve problems their brand is causing.”—Female, 27, MI

Why don’t people seem to care as much about fake followers on Instagram as on other platforms? Because while Facebook and Twitter are bashed for feeds full of fake news, no one holds Instagram to the same standard. The image-centric platform is inherently “a hyperreality,” where no one’s candid shot is truly spontaneous, and photo-shop freely fills feeds. Where does it get tricky? With Influencers, who are expected to garner true engagements for brands. (Real Life)

Influencer marketing faced another tricky situation this week when PopSugar replaced influencers’ affiliate links with their own. RewardStyle and its Instagram product LikeToKnow.it’s network of content creators’ photos and sometimes entire feeds “were copied to the site via “thousands of ‘falsified vanity pages’ containing millions of images belonging to the network’s content creators.” The group is planning on seeking a class-action lawsuit on their intellectual property and for the lost revenue that PopSugar made each time a customer clicked to purchase. (Racked)

Colleges are giving out more merit-based aid to win over top students. Tuition discount rates have risen to a record 49.1% for first-time, full-time freshman attending private universities, up over 10% from ten years prior—according to the National Association of College and University Business Officers. By using data-driven analysis to calculate just how much aid is likely to lure a top student in, colleges are seeing success upping their prestige. However, the practice has also “created a closing of the doors for low-income students,” according to one policy analyst. (WSJ)

Apple is betting that young consumers could bring back magazines via a magazine subscription service. The tech company took a gamble by buying Texture, a subscription service for over 200 titles that’s been dubbed the “Netflix of Magazine Publishing.” The app aggregates articles into a single browsing experience, rather than being separated by title, and pays the included publications. Apple has announced plans to integrate the service into their Apple News app, the latest incarnation of their less-than-successful Newsstand app. (Bloomberg)

Function of Beauty is customizing hair care, blending up shampoo and conditioner for each customer based off a five-question quiz. Beauty companies big and small have hopped on the Customization Nation trend, and Function of Beauty takes that to the next level with their hyper-personalized hair care set. They're customizing everything from the fragrance to the chemical components, and even going so far as to print the purchaser’s name on each product. The founder explains, "Every single person is unique and different...why negate that instead of catering to it?" (Paper)

“[Allison Raskin] is open about her struggles with mental health, and she is also funny.”—Female, 19, CA

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