Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


These Are 10 of Gen Z & Millennials’ Favorite Food Brands

Ypulse’s youth brand tracker data shows exactly what food brands Gen Z and Millennial consumers are craving… According to Ypulse’s...

The 12 Clothing Brands Gen Z & Millennials Wish They Could Buy More Of

The list of clothing brands that young consumers want to buy more of shows that they aren’t a group lusting after luxury items...

The Truth About How Millennials Shop, In 5 Stats

They’ve upended the retail world. Now here’s the truth about how Millennials are shopping now… The retail apocalypse is a...

The Biggest Beauty Influencers Are Having a Dramatic Week On The Viral List

A dramatic beauty blogger feud pitted fandoms against each other, Nabisco has set its iconic Animal Crackers free in a big win for PETA, ...

7 Rising Influencers To Watch

You might not know their names, but they have millions of followers you might want to reach. We looked into which online celebrities are...

The Return of Logomania, In One Chart

Logos are back, and young consumers are snapping up branded products like it’s the ‘90s again… Last week, a Supreme branded...

Gen Z & Millennial Males’ 10 Favorite Personal Care Brands

Ypulse's youth brand tracker reveals that Gen Z and Millennial males don’t agree on their favorite personal care brands… We shared...

The 15 Brand Apps Gen Z & Millennials Use Most

What brands are occupying the vital real estate on young consumers' phone screens? We found out the top 15 brand/store apps they’re using...

The Newsfeed

Quote of the Day: “My biggest mistake was that in my financial beginnings I did not seek help from an advisor and I did very badly with my investments, but later I was able to recover.”—Male, 33, NY

The Museum of Ice Cream and Sephora are coming together for a sweet collab. Popsicle-shaped lip glosses, sprinkle-filled brushes, and more Instagrammable products are available for a limited time. Collaborations seem to be the MOIC’s latest move to rake in revenue (they also teamed up with Target), and this one makes sense: young consumers are indulging their “treat yo self” moments with makeup, and similar products like Too Faced’s peach and chocolate-themed collections are flying off shelves. (Cosmopolitan)

Sony is debuting their own ode to retro gaming: the PlayStation Classic. Millennial geeks everywhere, rejoice. The tiny console (with mini controllers to match) will include 20 fan favorite games like Final Fantasy VII and Tekken 3. The question isn’t why Sony is doing this, it’s why more companies aren’t doing this after seeing Nintendo’s runaway success with the SNES and NES Classic. Consoles will come to shelves in early December, right in time for the holidays. (TechCrunch)

The next Netflix movie could premiere on IMAX. And It’s not just Netflix: IMAX’s CEO said “all of the streaming” giants are “in active discussions” to bring their movies to the big screen. Streaming services have shaken up Hollywood by premiering big-budget movies with A-list actors on small screens, betting that young viewers prefer their couches to theaters. But while staying in is the new going out for many Millennials, their love of experiences is also bringing back the box office. (THRThe Verge)

Some wealthy Millennials are becoming social justice warriors to make an impact with their extra resources. Members of Resource Generation give 16 times more than they did before joining up, and together they’ve raised $120,000 for an affordable housing organization, donated $135,000 to the Social Justice Fund Northwest, and much more. In our Topline on the topic, 88% of 13-35-year-olds said they think they can make a difference by getting involved. (Business Insider)

Chinese Millennials and Gen Z are turning their attention from livestreaming to short video clips. Douyin, a short video app known as TikTok in the U.S., has over 500 million monthly active users globally. It was even the world’s most-downloaded app for the first half of 2018, according to Sensor Tower, and its rival Kuaishou is racking up users too. Meanwhile, users and stock are dropping for livestreaming platforms—with the exception of esports. (CNBC)

Quote of the Day: “I once spent $30,000 in one year solely on fun things (entertainment, traveling, dining out, etc.).”—Female, 21, PA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies