Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

3 Brands Bringing Futuristic Workouts to Young Consumers’ Living Rooms

Young wellness enthusiasts are spending $12.6 billion on fitness annually, so tech-forward companies are creating innovative new ways for them to bring workouts into their own...

The 14 Biggest Food Trends Gen Z & Millennials Are Interested In

What are the biggest food trends of 2019? Gen Z and Millennial foodies told us what they’re most interested in… From their favorite...

5 Marketing Campaigns Gen Z & Millennials Loved This Month

From a CBD-infused burger to a non-human influencer, here’s all the marketing that killed it in April… As we’ve...

Gen Z & Millennials Spend Over $13 Billion A Year Through Smart Speakers

Our new trend report dives into the rise of smart speakers, how brands should get involved, and the amount of money that young consumers are...

Avengers: Endgame Has Already Broken Records on The Viral List

Avengers: Endgame is here to save the 2019 box office, inclusive band-aids are more important than you might realize, Swifties are ecstatic about Taylor’s...

4 Tech Giants Invading Gaming To Reach Gen Z & Millennials

Gaming is raking in record revenues from young consumers, so the biggest tech companies are turning their attention (and investment) to the lucrative industry… ...

Here’s How Much Millennials Actually Have Saved

Do Millennials really have no savings? Here’s the truth about how much the generation has put aside—if anything at all&mdash...

Most of Gen Z & Millennials’ Top 20 Hobbies Are Offline

What do young consumers actually want to be doing in their free time? Their favorite hobbies show their biggest passions… A lot of attention...

The Newsfeed

Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies