Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

Teens Eat Tide Pods & 4 More Of 2018’s Most Viral Stories

In 2018, teens attempted to eat laundry pods in a dangerous online challenge, the Yanny and Laurel debate tore the internet apart, the Baby Shark Dance...

How The Top Social Platforms Performed In 2018

As 2018 comes to a close, we’re looking back at how the top social platforms resonated with each generation and gender in a year-in-review...

5 Ways The Foodie Generations Changed Restaurants in 2018

Millennials & Gen Z are flexing their financial power on the food and beverage industry to get exactly what they want, and restaurants are falling...

10 Things We Learned About Gen Z in 2018

Gen Z's year ran the gamut from Tide Pod memes to banning brands that go against their beliefs, so with the 20/20 vision of hindsight...

8 Trends That Took Over Marketing This Year (& Aren’t Going Anywhere)

Here are eight of the big marketing trends we saw in 2018—that we only see getting bigger in the new year: Many of the...

YouTube Made The Most Disliked Video Of All Time On The Viral List

YouTube’s 2018 rewind video is now the platform’s most disliked video ever, Kevin Hart stepping down from the Oscars is kindling conversations,...

4 Brands Rethinking Holiday Marketing For Young Shoppers

How can brands keep from being frozen out of young consumers' wishlists this winter? Here are 4 brands successfully driving holiday hype with creative marketing… ...

These Are The Gifts Millennials Are Buying THEMSELVES This Holiday

‘Tis the season to treat yo’self. Millennials are shopping for themselves as they shop for others, and we asked what they&rsquo...

The Newsfeed

Quote of the Day: “A lot of people stay in jobs they hate. They feel stuck or need the money. I refuse to do this. I just gave up a Nursing career to be a CSR and I have never been happier.”—Female, 27, IN

YouTube is cracking down on creators that participate in dangerous viral challenges. The media giant updated their community guidelines to take a stronger stance against stunts that spin out of control—like the Tide Pod Challenge. Any creator that performs “pranks that make victims believe they’re in serious physical danger” will earn a strike—three and they’re out. What could constitute a strike? Just ask Jake Paul, who recently drove blindfolded for the #BirdBoxChallenge. (The Verge)

The inner five-year-old of Millennials everywhere is jumping up and down for Hot Topic’s Polly Pocket collab. In partnership with Mattel, the brand that wins at delivering unique styles is dropping a 17-piece collection of nostalgic merch. (The line looks a lot like another throwback collection we called out last year.) In celebration of the iconic toy’s 30th birthday (feel old yet?), ‘90s kids can cop everything from bags to hats to mini makeup palettes that feature shades like “Made in the 90s.” (Nylon)

YouTubers Life OMG! is like The Sims for a generation of aspiring social media stars. Players can pretend to be a video game streamer, a passionate creative, or another influencer. But the game is just as realistic as the kids who play it, making them do chores and deliver newspapers when they’re off the air. Similarly, most kids seem to know the dream is not a full-time gig; just take it from nine-year-old Oliver, who explains, “Of course I will have a good job as well, not just YouTube." (Vice)

Big brands are swooping in to save young shoppers from 2018’s oat milk shortage. The buzzy beverage has become the environmentally friendly alternative to almond milk for Millennial & Gen Z shoppers seeking dairy-free and vegan options. It became a barista favorite this year, mainly thanks to industry upstart, Oatly, which is opening a new factory to up their production. But they better hurry: big brands like Pepsi Co.’s Quaker Oats, Danone’s Silk, and Califia Farms are all getting in on this grain-based trend. (Bloomberg)

The most old-fashioned form of TV is experiencing a surge: over-the-air. While the Post-TV Gen continue to cut the cord, more are buying physical antennas to tap free networks and watch live events. Nielsen data found that this kind of old-school appointment viewing jumped from 9% of all homes in 2010 to 14% last year. Diving deeper into that 14%, about three in five also subscribe to streaming services like Netflix, and their median age is 36. (Fortune)

Quote of the Day: “I’d rather do a job I'm passionate about for a lower salary than do a high-paying but low-rewarding job.”—Male, 18, MA

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