- Nov 22 2019
Frozen 2 may break the record for the biggest presale tickets of any animated movie opening, as a new generation of fans is introduced to the film.
Frozen 2 may break the record for the biggest presale tickets of any animated movie opening, as a new generation of fans is introduced to the film. The children who were fans of the original are now tweens with different interests, and “Disney princesses are being outgrown more quickly” these days. But even with some older fans moving on, new younger viewers will take their places. The movie is expected to have a massive opening weekend, followed, of course, by massive sales of Elsa and Anna merch. (WSJ)
- Nov 15 2019
Disney+ Launch Causes Nostalgia & Drama on The Viral List
Millions of Millennials can’t stop talking about Disney+, Gen Z has a new name for Gen X (and no, it’s not flattering), the Motorola Razr is making a glorious return, and all the other stories,…
- Nov 14 2019
Disney+ & These 3 Charts Prove Millennials Are Far From Streaming Fatigue
Young consumers are signing up to Disney+ in droves—and our data shows that they aren’t even close to SVOD overload… Young consumers are having a full on Disney+ party this week, with nostalgic series trending…
- Nov 13 2019
As the streaming wars heat up, Netflix, HBO, and cable giants are trying to make password sharing harder.
As the streaming wars heat up, Netflix, HBO, and cable giants are trying to make password sharing harder. These companies could be losing billions in revenue every year to password cheats, and now a coalition of entertainment’s biggest brands is considering tactics like periodic password changes, text verification, and even thumbprint access to cut back on freeloaders. This could become a problem for Gen Z and Millennials, with YPulse research showing 42% of 13-37-year-olds use someone else’s password for streaming services. (Bloomberg)
- Nov 13 2019
Gen Z Grew Up on YouTube & It’s Changed What They Want Out Of Entertainment
The first generation to watch YouTube as kids is growing up—and their media preferences have been forever changed by the platform… Over six in ten 13-18-year-olds tell us that they don’t remember the first time…
- Nov 11 2019
This TV Show is Both Gen Z’s & Millennials’ Favorite of All Time
When we asked Gen Z & Millennials their favorite shows of all time, this is the series that won out among both generations… Despite their cord-cutting and rampant social media use, fears that young viewers…
- Nov 08 2019
Sony is shutting down its streaming service and Walmart is looking to sell theirs as SVOD competition gets tough.
Sony is shutting down its streaming service and Walmart is looking to sell theirs as SVOD competition gets tough. While Apple, Disney, and WarnerMedia are getting ready to enter the streaming wars, Sony’s Playstation Vue will close up shop in January, with the brand reporting the pay TV industry has been “slower to change than expected.” Meanwhile, Walmart wants to sell its free video streaming service Vudu after nine years. While the company considered pivoting into a subscription service or offering “shoppable” content, sources say “the amount of investment required to turn Vudu around no longer makes sense.” (Vox, The Verge)
- Nov 05 2019
Netflix is getting into the fictional podcast business.
Netflix is getting into the fictional podcast business. After numerous scripted video series and nonfiction podcasts, Netflix is diving into the world of fictional podcasts with the premiere of The Only Podcast Left, a companion piece to its new hit teen apocalyptic zombie show Daybreak. The show will be available to stream on Spotify, as a “low risk, high reward” way to build a show’s universe for fans. Young consumers are fueling the audio industry, with seven in 10 Gen Z and Millennials listening to a podcast. (The Verge)
- Oct 29 2019
A New Movie Has Taken Over As Gen Z & Millennials’ Favorite of All Time…
We asked Gen Z and Millennials their favorite movies of all time, and a beloved franchise has fallen off the top of the list… Young consumers have been blamed in the past for box office…
- Oct 23 2019
Netflix plans to borrow $2 billion for new content, as the streaming wars ramp up.
Netflix plans to borrow $2 billion for new content, as the streaming wars ramp up. With Disney+ and Apple+ about to launch, Netflix announced this week that it will borrow $2 billion to fund new content. The brand’s content budget for 2019 is projected to be $15 billion, up from $12 billion in 2018. Rivals are taking (buying) back the comfort shows that Millennials and Gen Z love to binge, and more than ever Netflix is banking on originals to keep and win subscribers. (Forbes)