- May 29 2020
Cults Are Slowly Taking Over TikTok, on The Viral List
Cults are now a thing on TikTok, millions have watched Billie Eilish’s manifesto on body image in her tour, and casts of popular TV shows and films are virtually reuniting in quarantine …
- May 27 2020
Disney just launched an animation series to help kids relax.
Disney just launched an animation series to help kids relax. Their new Zenimation Disney+ series is a collection of shorts that loops animation from popular films like Aladdin, Beauty and the Beast, Moana and Frozen 2 with soothing sound effects. With video categories like “Water,” “Nature,” “Cityscapes,” the content is meant to relax and soothe during a tough time, joining the rising entertainment trend of meditation and mindfulness content for kids. (TNW)
- May 26 2020
These Are Gen Z & Millennials’ 17 Favorite TV Shows Right Now
A new Netflix show has quickly become a favorite among both Gen Z & Millennials…
- May 01 2020
The Vegan TikToker Who Got 2 Million Followers in 2 Months is on The Viral List
A vegan influencer is lifting up people’s spirits with her recipes and positive videos, two of TikTok’s hottest songs gets a remix thanks to Beyoncé and Nicki Minaj, quarantined young consumers can’t get enough of…
- Feb 18 2020
Gen Z Is Bringing the 2000s Back…Here’s How Brands Can Keep Up
A new generation is getting nostalgic for their childhood days, which means the ‘00s are getting a full revival… Gen Z is fueling a new trend: nostalgia for the early 2000s. While Millennials may still…
- Feb 06 2020
4 Stats That Show How Young Consumers Really Feel About Award Shows
Ratings for award shows across industries have been struggling for years—so why aren’t young consumers watching? We asked…
- Jan 15 2020
Gen Z & Millennials’ 20 Favorite Things to Do For Fun Proves Their Homebody Status
What do Gen Z and Millennials like to do for fun in an average night? Well, their top 20 activities shows they prefer anything they can do in sweatpants… Just a few years ago, we…
- Jan 10 2020
Michelle Obama’s new Instagram series will follow first-time college students navigating challenges.
Michelle Obama’s new Instagram series will follow first-time college students navigating challenges. The six-episode IGTV series A Year of Firsts will address the hurdles of balancing academics, making friends, navigating financial aid, and mental health. The goal of the series is to “creat[e] a supportive community,” and inspire students to pursue a college degree. For Instagram’s IGTV, exclusive series are their best bet at drawing in young viewers. Currently, 15% of 13-37-year-old social media users tell YPulse they use IGTV. (Business Insider, Fast Company)
- Jan 08 2020
Gen Z & Millennials Don’t Have the Same Favorite Streaming Service
Gen Z and Millennials watch content in different ways—and it shows when we ask them to tell us their favorite video streaming service… We’ve told you that despite having more streaming choices than ever before…
- Dec 16 2019
Hulu just launched ads to target binge watchers on the platform.
Hulu just launched ads to target binge watchers on the platform. According to YPulse research, 56% of Gen Z and Millennials would rather binge watch an entire season of a show than watch episodes weekly. Now Hulu will let brands talk to binge watchers (which the platform defines as those who watch three or more episodes of a series) with specific messaging, including rewarding them with an ad-free episode or personalized offers from the brand partner. Kellogg’s, Maker’s Mark, and Georgia-Pacific are some of the companies capitalizing on the new format. (TechCrunch)