- Oct 21 2019
Over a Third of Young Consumers Watch Online Series—Here’s Where
Gen Z and Millennials are watching content on their phones—but where exactly are they turning to watch online series? For the Post-TV Gen, social media has risen as a legitimate place to watch more…
- Oct 18 2019
Stranger Things season three set a viewing record for Netflix, and they’re “ready to compete” with new rivals in the streaming wars.
Stranger Things season three set a viewing record for Netflix, and they’re “ready to compete” with new rivals in the streaming wars. In a rare move for the brand, Netflix has been sharing some of their viewing numbers, revealing that their most recent season of Stranger Things was their most-watched original series ever, watched by 64 million households in its first month. (And we know Gen Z and Millennials loved it.) Though their subscriber growth has slowed, and the arrival of Disney+ could hurt them “near term,” Netflix’s original content is clearly their weapon of choice as competition heats up. (Hollywood Reporter, MarketWatch)
- Oct 18 2019
Ashton Kutcher’s new reality show gives financial makeovers to Millennials with student debt.
Ashton Kutcher’s new reality show gives financial makeovers to Millennials with student debt. The generation might have grown up watching him on Punk’d, but now they can learn real financial lessons from the entrepreneur and actor’s upcoming online show Going From Broke. The online show, sponsored by Acorns debit card and State Farm, will show experts giving debt-tackling guidance to young people struggling with budgets, loan payments, and expenses. (WSJ)
- Oct 17 2019
The 20 Top Shows Gen Z & Millennials Are Binge Watching Now
Young consumers’ TV binging habits can bring old shows back from the dead, and make newcomers into major hits. What are they binge viewing lately? We asked… There’s no doubt that binge viewing is young…
- Oct 09 2019
Here’s How Many Gen Z & Millennials Plan to Sign Up to Disney+
Disney’s new streaming service will be launching soon—and we asked young consumers if they plan to sign up. Here’s how many said they’ll be Disney+ subscribers…
- Oct 08 2019
Speaking of bringing back old hits…could the Friends logo be any more popular right now?
Speaking of bringing back old hits…could the Friends logo be any more popular right now? Retailers from Hot Topic to Walmart currently sell licensed Friends clothing, prominently featuring the now iconic hand lettered, all-cap show name, with those brightly colored dots. But Etsy and Amazon are also full of merch that use the logo’s style and font to say anything from “Bride” to “Texas.” Of course, Netflix and the binge effect are behind the show’s popularity, and Gen Z and Millennials’ desire to showcase their fandom. We told you back in 2016 that it was the top old show that young consumers were binge watching, and they say it’s one of their favorite shows of all time. (The Goods)
- Oct 02 2019
A new report claims that Millennials will spend an average of 13 years (yes, years) of their lives watching Netflix.
A new report claims that Millennials will spend an average of 13 years (yes, years) of their lives watching Netflix.HowToWatch.com found that the average 23-38-year-old views the streaming platform for 6.6 hours every day, but that doesn’t mean they’re glued to their couch the entire time. Instead, many could be throwing on shows that they watch on repeat (ahem, The Office and Friends) in the background as they do other activities. (CinemaBlend)
- Oct 02 2019
Gen Z & Millennials’ Favorite Currently Airing Show is Not From a Streaming Service
Yes, young viewers are obsessed with streaming services—but their favorite (non-rerun) show is actually from a network…
- Oct 02 2019
TV & Entertainment/Fall Shows
WHAT’S IN THE TOPLINE & TABLES: Entertainment Consumption TV Content & Devices/Streaming Entertainment Diversity…
- Oct 01 2019
Brat TV’s slate of YouTube shows could be the future of Gen Z TV.
Brat TV’s slate of YouTube shows could be the future of Gen Z TV.The production company’s 15 series bring in about 13 million unique viewers, who watch the content for a combined five billion minutes. Meanwhile, their social following boomed by 65% year-over-year, thanks to the influence of their already-famous stars, who include the likes of Mackenzie Ziegler and Annie LeBlank. Plus, while the episodic shows mirror TV in their structure, they’re made for a fraction of the price: about $3,500 per minute compared to some traditional shows’ $25,000. (Fast Company)