- Aug 23 2019
Young viewers are seeking comfort in their favorite reruns.
Young viewers are seeking comfort in their favorite reruns.Critically acclaimed TV is everywhere, but the most-watched shows on Netflix are light-hearted sitcoms like The Office and Friends. We found in our Content Cure trend that both of those shows made Gen Z & Millennials’ list of media they turn to when they’re stressed. Pure, uncomplicated content is an escape from the inescapable doom-and-gloom news cycle and even sleep-aid alternative by young viewers who binge their favorite series over and over. (The Guardian)
- Aug 16 2019
Young Millennials aren’t just going to movies—they’re the biggest moviegoing demo.
Young Millennials aren’t just going to movies—they’re the biggest moviegoing demo. According to PostTrak, a quarter of all ticket buyers in the past seven years have been 18-24-year-olds, and nearly half of all movie goers are under the age of 25. The data goes to show that streaming hasn’t killed the box office, as many feared. Instead, young consumers continue to opt for in-person experiences, even over the convenience of consuming content at home. (IndieWire)
- Aug 14 2019
Showrunners are telling authentic Gen Z stories by actually listening to the generation.
Showrunners are telling authentic Gen Z stories by actually listening to the generation. Netflix’s Élite counts on young writers to make sure the show doesn’t miss the mark, while Grown-ish turns to its young talent to let them know the right way to use slang terms like “deadass.” Of course, studio execs today have a resource that past generations didn’t: social media. For instance, Looking for Alaska’s executive producer reads fan chatter to help inform the show. (Variety)
- Aug 12 2019
Netflix is axing original shows that can’t bring in Stranger Things-sized audiences.
Netflix is axing original shows that can’t bring in Stranger Things-sized audiences. As more major players enter the streaming wars, Netflix is being much more selective about its original slate in an effort to retain Gen Z & Millennial subscribers. They recently canceled Tuca & Bertie and The OA, even though popular opinion points to the algorithm, not to the shows’ quality, for their early ends. Unfortunately, the streamer can no longer take the big-budget risks they used to, another sign of the end times for the modern era of prestige TV. (The Verge)
- Aug 09 2019
The brains behind Game of Thrones are coming to Netflix, which could help Gen Z & Millennials forget about the loss of favorite shows, The Office and Friends.
The brains behind Game of Thrones are coming to Netflix, which could help Gen Z & Millennials forget about the loss of favorite shows, The Office and Friends. The streamer has reportedly dropped $200 million on a deal to recruit David Benioff and D.B. Weiss, betting that the two showrunners can go beyond their one-hit wonder. The streaming wars are in full swing and securing content to offset losses to other SVODS could solidify Netflix’s hold on Gen Z & Millennials. (TechCrunch)
- Aug 09 2019
Disney’s Remake Mania Has Gone Too Far For Nostalgic Millennials On The Viral List
No one wants a Home Alone remake, it’s time to find your text door neighbor, a cafeteria is a universally relatable meme, and more news you need to know……
- Aug 07 2019
Disney is remaking nostalgic classics like Home Alone for its streaming service.
Disney is remaking nostalgic classics like Home Alone for its streaming service.To bolster Disney+’s position in the streaming wars, Disney’s CEO said in their recent earnings call that they’ll be rebooting four beloved franchises: Home Alone, Night At the Museum, Diary of a Wimpy Kid and Cheaper By the Dozen. They’re leaning heavily on nostalgia to loosen Netflix’s hold on Millennials, already having announced that they’re creating a live-action remake of Lady and the Tramp for the service. (Deadline)
- Aug 07 2019
HBO’s new tool sources recommendations from real humans, not algorithms.
HBO’s new tool sources recommendations from real humans, not algorithms. Their Recommended by Humans website sources content from social media and fan reviews to give the streaming service an edge over artificial intelligence. Though mainly a marketing tool, it also helps shows that may be user-acclaimed but not getting the advertising attention they deserve. (Remember One Day at a Time’s viral cancellation on Netflix?) (The Verge)
- Aug 05 2019
How Gen Z is Watching TV & Video Right Now, In 5 Stats
Gen Z didn’t cut the cord—they never connected it in the first place. The generation that never knew cable is watching plenty of video content, but they’re doing it differently. Find out how… Gen Z…
- Aug 01 2019
The next generation is growing up just as hooked on Netflix as their parents.
The next generation is growing up just as hooked on Netflix as their parents. According to KidsKnowBest, 83% of U.S. parents said that a very or quite important factor for why they still use the streaming service is because their kids want it, and that number jumps to 87% in the U.K. Part of the reason kids are so adamant about the SVOD is that several shows are recruiting kids to their fandom after one view. For instance, 14% of kids said they’ve viewed Peppa Pig once and 9% said they were a fan—that’s a 68% conversion rate. (Kidscreen)