- Jan 15 2020
Gen Z & Millennials’ 20 Favorite Things to Do For Fun Proves Their Homebody Status
What do Gen Z and Millennials like to do for fun in an average night? Well, their top 20 activities shows they prefer anything they can do in sweatpants… Just a few years ago, we…
- Jan 10 2020
Michelle Obama’s new Instagram series will follow first-time college students navigating challenges.
Michelle Obama’s new Instagram series will follow first-time college students navigating challenges. The six-episode IGTV series A Year of Firsts will address the hurdles of balancing academics, making friends, navigating financial aid, and mental health. The goal of the series is to “creat[e] a supportive community,” and inspire students to pursue a college degree. For Instagram’s IGTV, exclusive series are their best bet at drawing in young viewers. Currently, 15% of 13-37-year-old social media users tell YPulse they use IGTV. (Business Insider, Fast Company)
- Jan 08 2020
Gen Z & Millennials Don’t Have the Same Favorite Streaming Service
Gen Z and Millennials watch content in different ways—and it shows when we ask them to tell us their favorite video streaming service… We’ve told you that despite having more streaming choices than ever before…
- Dec 16 2019
Hulu just launched ads to target binge watchers on the platform.
Hulu just launched ads to target binge watchers on the platform. According to YPulse research, 56% of Gen Z and Millennials would rather binge watch an entire season of a show than watch episodes weekly. Now Hulu will let brands talk to binge watchers (which the platform defines as those who watch three or more episodes of a series) with specific messaging, including rewarding them with an ad-free episode or personalized offers from the brand partner. Kellogg’s, Maker’s Mark, and Georgia-Pacific are some of the companies capitalizing on the new format. (TechCrunch)
- Dec 16 2019
Brat TV topped $10 million in revenue—mostly from the digital network’s YouTube ad sales.
Brat TV topped $10 million in revenue—mostly from the digital network’s YouTube ad sales. Last year, YPulse called Brat a teen media brand to keep an eye on thanks to their plan to target teens by producing TV right where the generation is already watching: YouTube. The digital media network features original programming like Chicken Girls and Sunnyside Up, and this year they increased their revenue from $3 million to $10 million by bringing on their own sales team—and are expecting an increase to $25 million in 2020. According to the brand’s CEO, “We’re really interested in TV sellers as that medium is obviously hurting but advertiser demand is not.” (Digiday)
- Nov 22 2019
Frozen 2 may break the record for the biggest presale tickets of any animated movie opening, as a new generation of fans is introduced to the film.
Frozen 2 may break the record for the biggest presale tickets of any animated movie opening, as a new generation of fans is introduced to the film. The children who were fans of the original are now tweens with different interests, and “Disney princesses are being outgrown more quickly” these days. But even with some older fans moving on, new younger viewers will take their places. The movie is expected to have a massive opening weekend, followed, of course, by massive sales of Elsa and Anna merch. (WSJ)
- Nov 15 2019
Disney+ Launch Causes Nostalgia & Drama on The Viral List
Millions of Millennials can’t stop talking about Disney+, Gen Z has a new name for Gen X (and no, it’s not flattering), the Motorola Razr is making a glorious return, and all the other stories,…
- Nov 14 2019
Disney+ & These 3 Charts Prove Millennials Are Far From Streaming Fatigue
Young consumers are signing up to Disney+ in droves—and our data shows that they aren’t even close to SVOD overload… Young consumers are having a full on Disney+ party this week, with nostalgic series trending…
- Nov 13 2019
As the streaming wars heat up, Netflix, HBO, and cable giants are trying to make password sharing harder.
As the streaming wars heat up, Netflix, HBO, and cable giants are trying to make password sharing harder. These companies could be losing billions in revenue every year to password cheats, and now a coalition of entertainment’s biggest brands is considering tactics like periodic password changes, text verification, and even thumbprint access to cut back on freeloaders. This could become a problem for Gen Z and Millennials, with YPulse research showing 42% of 13-37-year-olds use someone else’s password for streaming services. (Bloomberg)
- Nov 13 2019
Gen Z Grew Up on YouTube & It’s Changed What They Want Out Of Entertainment
The first generation to watch YouTube as kids is growing up—and their media preferences have been forever changed by the platform… Over six in ten 13-18-year-olds tell us that they don’t remember the first time…