- Aug 13 2018
Millennials want to take family vacations, not romantic getaways.
Millennials want to take family vacations, not romantic getaways. According to research by Ebates, 61% of Millennials want to travel with their families, making it the kind of trip they most want to take. Meanwhile, they are more likely than Gen X and Boomers to consider romantic trips “cringeworthy.” Ypulse’s research on the wanderlust generation found that 33% of 18-35-year-olds who travel go on vacations with their parents, and 24% go with their own children. (wtop)
- Aug 07 2018
Companies are photoshopping social media users into travel pics.
Companies are photoshopping social media users into travel pics. One of the most popular companies, Krome Studio, can make it look like you took a selfie at the edge of the Grand Canyon or sat on the Instagrammable overlook above Barcelona. Why is Generation Wanderlust paying for the perfect pic? Krome Studio’s CEO says that “your online persona is everything.” (WP)
- Jul 31 2018
Generation Wanderlust is splurging on experiences.
Generation Wanderlust is splurging on experiences. Thirty-seven percent of travelers under-30-years-old told WYSE that they are “very likely” to spend extra for experiences involving food and drink, and 27% said the same for festivals. When it comes to where they’re getting recommendations for their travel itineraries, friends and family still top the list, but they’re also much more likely to look to social media and other referral sites than they were in 2012. (Forbes)
- Jul 27 2018
Walmart is targeting first-time parents, filling the void left by Babies R Us.
Walmart is targeting first-time parents, filling the void left by Babies R Us. The retailer is focusing on furnishing Millennial parents’ first baby nurseries, offering curated collections with on-trend names like Boho Chic, Wanderlust, and Mid-Century Modern. Their color schemes also aim to be inclusive by offering gender neutral options for the Genreless Generation. (USA Today)
- Jun 07 2018
Generation Wanderlust wants to explore the next frontier: Space.
Generation Wanderlust wants to explore the next frontier: Space. According to a Pew Research Center survey, 63% of 22-37-year-olds are interested in vacationing in space, more than any other generation. And it should come as no surprise that the top reason people want to orbit the earth is “to experience something unique.” Experiencification is a major driver behind Millennial behavior; as one 22-year-old explained, “I'm all about experiences, so going to space would be a dream for me.” (CNN, Pew Research Center)
- May 29 2018
Millennials and Gen Z are enthusiastic travelers, but they won’t just take any old trip. What types of vacations are they most interested in? We asked 13-35-year-olds how they want to travel now… We’ve taken…
- May 24 2018
Airbnb is the latest app to add a Stories feature.
Airbnb is the latest app to add a Stories feature. Now, within the Airbnb app, users can post Travel Stories by stitching together short videos from their trip. They can be viewed both on desktop and on mobile and link up to the locations they’re documenting, along with recommendations. This could be a part of a larger push from the travel and experience booking site to morph into a social media app for Generation Wanderlust. (The Verge, TechCrunch)
- May 16 2018
Airbnb hasn’t dominated the travel industry just yet, but to keep young travelers checking into national chains, hotels need to know what 13-35-year-olds want… Gen Z and Millennials have a strong case of wanderlust. A…
- Apr 06 2018
The World Wildlife Fund is showing the Wanderlust generation “the sad reality” behind Instagrammable destinations around the world.
The World Wildlife Fund is showing the Wanderlust generation “the sad reality” behind Instagrammable destinations around the world. Influencers are posting envy-inducing travel pictures, and then posting images of what the location looks like today—whether they be covered in litter or clear-cut for resources. The clever marketing campaign is calling attention to environmental destruction as a way to raise donations for WWF, and to protect other destinations from suffering the same fate. (Adweek)