- Dec 17 2018
Airlines made for Millennials are failing.
Airlines made for Millennials are failing. Air France is thinking about shuttering Joon, their trendy airline, just one year after it took flight. As it turns out, Generation Wanderlust values one thing above amenities like stylish steward outfits and smart tech: value itself. The airlines that are seeing success are budget-friendly first and foremost, like Norwegian Air. ICF Aviation’s SVP sums it up, “What does a [M]illennial want in an airline? A low fare and a good schedule…They don’t want more purple lighting.” (Vox)
- Nov 15 2018
McDonald’s just unveiled some retro posters to celebrate the Big Mac’s 50th birthday.
McDonald’s just unveiled some retro posters to celebrate the Big Mac’s 50th birthday. The minimalist portraits travel through time from the ‘60s to the ‘80s, showing off the styles of their respective times (ie: lots of big hair). The fast food chain is appealing to nostalgic young consumers (who told Ypulse that McDonald’s is one of their favorite fast food restaurants), while reminding them of “the Big Mac’s enduring popularity.” (Adweek)
- Nov 02 2018
Over half of Millennials say they’d give up sex for travel.
Over half of Millennials say they’d give up sex for travel. Contiki recently asked 18-35-year-olds what they would trade in to travel more, and found that 57% would rather have wanderlust than lust, 80% would stop using Netflix, and 41% would live in a world without their cell phone. In addition, 60% of the foodie generation would give up carbs, 73% would stop drinking alcohol, and 77% would opt to survive without their coffee fix. (Insider)
- Nov 01 2018
Hotels have to think about more than just Instagrammability to turn young travelers into loyal patrons. We learned how Kimpton Hotels has created a unique experience that’s winning them over… Competition is heating up to…
- Oct 26 2018
A nostalgic new clothing line is bringing Daria’s nihilist attitude to life.
A nostalgic new clothing line is bringing Daria’s nihilist attitude to life. Clothing brand Lazy Oaf isn’t just slapping her likeness on shirts; they’re creating clothing that the characters in Daria might actually have in their closets, like a cardigan with “I Hate Everybody” stitched on the back. The sardonic character invokes nostalgia for those old enough to have seen her show, but her bleak outlook also time-travels seamlessly to the era of Tide Pod memes. (Nylon)
- Oct 23 2018
Generation Wanderlust can book their next trip with an Instagram screenshot.
Generation Wanderlust can book their next trip with an Instagram screenshot. EasyJet’s “Look and Book” feature automatically identifies European locations and fills out flight booking info from user-provided screenshots. While we’ve seen clothing brands leverage click-to-buy links for their looks, this innovation from the U.K. airline shows how travel brands can make social media more shoppable for them, too. Plus, the feature leverages wanderlust (and envy) for Instagrammable destinations. (Quartzy)
- Oct 23 2018
The travel industry is borrowing from the hostel experience to attract young travelers.
The travel industry is borrowing from the hostel experience to attract young travelers. Generator and Freehand have both launched hostel-style accommodations in major U.S. cities, where travelers can pay per bed or private room. But while some brands are adding bunk beds, others are emphasizing the social aspect of the hostel experience. Hilton’s new brand, Motto, wants to be a “hostel on steroids,” betting that young travelers will settle for smaller (albeit private) rooms in exchange for “hyper-charged food and beverage opportunities.” (WSJ)
- Sep 05 2018
What destinations are trending on Instagram?
What destinations are trending on Instagram? Travel media company, Earth, surveyed their mostly-Millennial followers and tracked geotags from the 100 most-followed travel accounts to determine which destinations are inspiring Generation Wanderlust’s travel bucket lists. Tulum, Mexico tops the list, followed by Amsterdam, The Netherlands and the Islands of Greece. (PS: 25% of 18-35-year-olds told Ypulse that social media posts influence where they travel.) (Brit+Co)
- Aug 14 2018
Automakers are responding to the #vanlife trend, making models for nomadic young drivers.
Automakers are responding to the #vanlife trend, making models for nomadic young drivers. One van-lifer observed that he’s “seen a massive increase in the number of van-lifers over the last few years,” so it should come as no surprise that brands like Volkswagen and Mercedes Benz have come out with new vans made with Instagram in mind. Auto-adjacent companies are expanding their business too, like companies that customize vans for Generation Wanderlust. (Fast Company)