- Nov 08 2019
Many Gen Z travelers are choosing their vacation spots for their Instagrammability.
Many Gen Z travelers are choosing their vacation spots for their Instagrammability. According to a Nixplay study, 38% of Gen Z travelers pick their travel destination based on how picture-worthy it is, while 29% say they have gone to extreme lengths to take a photo for social media. YPulse research shows that’s not the only way Instagram and others are influencing travel: 26% of 13-36-year-olds say that seeing posts about places on social media influences where they want to take trips. (Travel Pulse)
- Oct 10 2019
Hotels.com is letting nostalgic Millennials spend the night in the rainbow-hued Lisa Frank room of their childhood dreams—complete with Trapper Keepers.
Hotels.com is letting nostalgic Millennials spend the night in the rainbow-hued Lisa Frank room of their childhood dreams—complete with Trapper Keepers. The “’90s kids’ dream room” is a Los Angeles penthouse outfitted with a rainbow lounge, a neon unicorn light, and Lisa Frank designs on the walls, bed, sleepwear, and more. Oh, and the free minibar is stocked with ‘90s treats like Pop-Tarts, Fun Dip, and Gushers. Fans can book a night in the Lisa Frank Flat this month, for $199, to be “transported directly into a scene on one of Lisa Frank’s notebooks.” (Adweek)
- Jul 15 2019
Antelope Canyon’s wavy, orange rock formations are driving Instagram tourism to the local town, for better or for worse.
Antelope Canyon’s wavy, orange rock formations are driving Instagram tourism to the local town, for better or for worse. Tour guides instruct visitors on which filter to set their phones to (vivid warm) and assist with the actual photo taking, organizing everyone so that they can capture photos that don’t show the crowds jockeying for Instagrammable angles on the canyon floor. The influx of tourists has become an important revenue stream for the Navajo tribe—but to earn it, they’re bending cultural rules about frequenting the canyon and dealing with infrastructural demand. (Vox)
- Jun 06 2019
Experience-seeking young travelers are taking new kinds of trips their parents would never have considered… Long gone are the days of an annual trip to the same beach, lake, or mountain. Generation Wanderlust is taking…
- May 13 2019
Where in the world do these travel-hungry (and influential) generations want to visit? We asked 1000 13-36-year-olds… When we asked Gen Z and Millennials about their plans for 2019, they had travel in their sights.…
- May 06 2019
A look at Gen Z and Millennials’ 20 biggest passions reveals some big, and unexpected, differences between young males and females… We recently told you all about young consumers’ biggest hobbies—helping to paint a picture…
- Apr 09 2019
When young consumers spend, they often feel guilty—but what are the things they don’t mind paying too much for? We found out… Did you know that 68% of 13-36-year-olds feel guilty spending money? Young consumers…
- Jan 24 2019
Kids’ brands are looking to build brand loyalty among their young audience by going off-screen with experiences that range from hotels to day-long festivals… Experiencification emerged as a marketing trend to get notoriously ad-averse generations…
- Jan 22 2019
What will young consumers be buying in 2019? From big purchases to small splurges, they told us their plans… We see all the headlines about what Millennials and Gen Z are killing. But despite the…