- Jul 16 2018
A baseball team struck out with their “Millennial Night” promotion, putting Twitter in an uproar.
A baseball team struck out with their “Millennial Night” promotion, putting Twitter in an uproar. We’ve warned brands that making fun of Millennials is not the way to get earn their spending power, and minor league baseball’s Montgomery Biscuits learned the lesson first-hand. Their “Millennial Night” offered participation ribbons, selfie stations, napping areas, and “lots of avocados,” while playing into stereotypes about Millennials being lazy. A Biscuits exec explains that “Something got lost in the sarcasm,” but instead of offering an apology, they doubled down with another cutting tweet. (Adweek, Inc.)
- Jul 13 2018
Disney and ESPN are airing a major esports competition, a first for both networks.
Disney and ESPN are airing a major esports competition, a first for both networks. The Overwatch League is a city-based pro-video gaming league backed by big names in traditional sports, and their upcoming competition will be aired on DisneyXD, and during primetime on ESPN. The deal is a major step forward for the competitive gaming industry, backing up what 13-35-year-olds already told us in our Esports Levels Up trend: 97% who watch esports think it’s getting more popular with their peers. (TechCrunch)
- Jul 05 2018
In this exclusive sneak peek at a Ypulse Topline Report we’re showing you exactly who Gen Z and Millennial consumers are following on social media—and what kinds of celebs are at the top of the…
- Jul 02 2018
Does letting customers loiter lead to future sales?
Does letting customers loiter lead to future sales? Experiential retail stores are en route to find out. The Nintendo Store lets people play games, while visitors to Lululemon can meditate, and Nike patrons are encouraged to put on a pair of new shoes and play basketball on their indoor court. It’s a new strategy for retail that goes way beyond pushing for a spur-of-the-moment sale. Instead, they’re counting on young consumers’ love of experiences and playing the long game for their brand loyalty. (Retail Dive)
- Jun 15 2018
Bleacher Reports’ House of Highlights is creating ads that rank among its most-viewed content.
Bleacher Reports’ House of Highlights is creating ads that rank among its most-viewed content. The “sports-centric” channel gets 1.5 to 2 million views per Instagram story, and their most-popular story ever is a branded video from 5-Hour Energy that racked up over 6 million impressions. In fact, branded stories are receiving 5-10% more engagement than unbranded creations on their channel. What’s their winning strategy? Skipping the “very premium, polished content” in favor of “personal” stories, according to the GM of House of Highlights. (Insider)
- Jun 14 2018
When teens are watching traditional TV, their top go-to shows are surprisingly similar to their parents.
When teens are watching traditional TV, their top go-to shows are surprisingly similar to their parents. Nielsen looked at what shows rate highest with teens and found the two highest-rated shows were Sunday Night Football and—wait for it—Thursday Night Football, shows that people tend to watch live and with others. Yes, that could mean that the days of families gathering around the tube aren’t completely over. The Good Doctor and This is Us also made the top five for 12-17-year-olds, and Riverdale came in at number ten—a divergence from older demos. (Forbes)
- May 25 2018
Parents still have the most influence over kids today, but online celebrities are also top role models.
Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)
- May 02 2018
Seven in ten Millennials ignore the risks and sunbathe to get tan, but “appealing to their vanity” could change their behavior.
Seven in ten Millennials ignore the risks and sunbathe to get tan, but “appealing to their vanity” could change their behavior. According to an Oregon State University-Cascades study, most college students are still tanning outside in spite of FDA warning labels and many don’t know how to properly apply sunscreen. But focusing more on the self-care side of sun protection and how it plays into their skin care obsession could create “incremental culture changes” around the issue, similar to the effects of the campaigns against smoking cigarettes and texting while driving. (Moneyish)
- Apr 16 2018
Hulu is sponsoring the NBA playoffs to step up their exposure to sports fans, and show they offer live TV too.
Hulu is sponsoring the NBA playoffs to step up their exposure to sports fans, and show they offer live TV too. Sports broadcasting has been slow to adapt to the streaming age, but established giants aren’t missing the chance to market to members of the Post-TV Gen still interested in live TV. YouTube took a similar tactic last year when they announced an ongoing sponsorship of the World Series and the NBA Finals. (Deadline, Tubefilter)