- Oct 22 2018
Half of young males now spend more time engaging with nontraditional sports than football, baseball, basketball, hockey, and soccer.
Half of young males now spend more time engaging with nontraditional sports than football, baseball, basketball, hockey, and soccer. That’s according to Whistle Sports, which found that 13-21-year-old males are more likely to be watching sports like competitive gaming and obstacle courses than traditional fare. Brands, take note: 69% said that “brands are welcome in nontraditional sports.” Ypulse data agrees: 87% of 13-17-year-old males who watch esports think more brands should get involved. (Marketing Dive)
- Oct 22 2018
Livestreaming is creating a new category of entertainment for young consumers—and these are the kinds of live content they’re watching most… As we explored in our recent trend And We’re Live, livestreaming services and social…
- Oct 03 2018
The NBA is the most prolific social media enterprise in the sports world—but now they’re fighting back against phone addiction.
The NBA is the most prolific social media enterprise in the sports world—but now they’re fighting back against phone addiction. Teams like the 76ers have started requiring players to put their phones in bags or buckets during team meals, and the NBA has partnered with meditation app Headspace to give players and employees some much-needed mental decluttering. LeBron James instituted a social media dark period during the playoffs that many have followed, and some players, like JJ Redick, have logged off permanently. (Bleacher Report)
- Sep 24 2018
Disney’s ESPN streaming service has racked up one million subscribers since its April launch.
Disney’s ESPN streaming service has racked up one million subscribers since its April launch. The success of ESPN+ shows that “there’s room for more players” to compete against Netflix—and loosen their hold on Millennials. The $5 per month service plays mostly niche sports that can’t be found on typical TV networks, but its popularity suggests that more mainstream sports could regain footing with young viewers if they leverage streaming. (recode)
- Sep 12 2018
Was Nike right to bet on Kaepernick to appeal to Gen Z & Millennials? Real-time data from our youth brand tracker reveals what young consumers really think of Nike in the wake of their controversial marketing…
- Sep 11 2018
Monday Night Football is getting rid of commercials and adding music.
Monday Night Football is getting rid of commercials and adding music. ESPN is reinventing the commercial break, foregoing ads between the second and third quarter and instead airing the Genesis Halftime Show, which will showcase its sponsor via branded graphics, desk signs, and more. Sports networks are struggling to keep up with young fans’ shifting viewing behaviors, so cutting ads and adding musical performances could keep their attention on the screen and off the fast forward button. (Ad Age)
- Sep 04 2018
Art collecting is trending among Millennials, and startup Ikonick wants to become their go-to platform for purchases.
Art collecting is trending among Millennials, and startup Ikonick wants to become their go-to platform for purchases. They’re selling affordable canvas pieces online, and plan to open a brick-and-mortar footprint in the next two years. Brands are also getting involved: Iconick has sealed licensing deals with Muhammad Ali’s estate and the NBA, and are eyeing Nike, Disney, Marvel, and Jordan Brand for future “signature series.” (artnet News, Billboard)
- Aug 02 2018
House of Highlights just hit over 10 million followers on Instagram.
House of Highlights just hit over 10 million followers on Instagram. To monetize, the Bleacher Report-owned account has had 21 campaigns from advertisers like Taco Bell and Gatorade so far, and they boast that their co-branded content actually accrues more views than their organic posts. To continue to grow their brand, they started a YouTube account earlier this year that already has over 250,000 followers, and a Twitter show is in the works. (Fast Company, Digiday)
- Aug 01 2018
Live sports viewing is on the decline, and young consumers are to blame. Are they abandoning sports, or is there more to the story? These three charts show what’s really going on… Last month, eMarketer…
- Jul 31 2018
Young consumers might be watching sports differently from previous generations, but they still have favorite athletes—and the name on top beat out some serious competition… There is little doubt that Gen Z and Millennial viewers…