- Dec 05 2019
Instagram wants sports stars to sell more merchandise on the app.
Instagram wants sports stars to sell more merchandise on the app. After driving 50% of sales for jackets from Serena Williams’ fashion brand, which could be purchased exclusively through the app with its “Checkout” feature, Instagram has its eyes on even more sports teams and athletes. The app already serves as the primary venue for merch of the NBA’s Los Angeles Clippers, and as shoppable experiences continue to be sought after by younger consumers, shopping is becoming a “main priority for Instagram Sports.” (WSJ)
- Nov 12 2019
Gen Z and Millennial sports fans want content “beyond live games,” creating a “generational shift” for leagues and teams.
Gen Z and Millennial sports fans want content “beyond live games,” creating a “generational shift” for leagues and teams. Video management platform Imagen reports that four times as many of these young viewers watch non-game sports content than Boomers, and 78% are “dual screening” while watching live games. The opportunity to deliver content like funny videos, player stats, behind-the-scenes clips, and more is clear. YPulse’s sports research also shows that 70% of 13-37-year-olds agree: “I don’t need to watch sports games live to keep up with what’s going on”. (Business Wire)
- Oct 01 2019
College sports stars in California could soon be signing ad deals.
College sports stars in California could soon be signing ad deals. While college sports brings in billions of dollars from its avid fan base and the brands that want to reach them, the athletes themselves don’t see a cent beyond their scholarships. New legislation just signed by California’s governor could change all that, allowing college athletes to accept payment for endorsements and use of their images as well as hire agents. The law undermines the NCAA and has major implications for all U.S. college athletics—making some wonder if states will strike out on their own to form new governing bodies. (NBC News)
- Sep 24 2019
ESPN is launching interactive Facebook Watch content to win over young sports fans.
ESPN is launching interactive Facebook Watch content to win over young sports fans. The network will be bringing segments from its shows to the platform in addition to several new series, including Countdown to GameDay and Fantasy Focus Live. But these shows aren’t just made for fans to view; ESPN wants viewers to engage via polls, live Q&As, and other embedded features. This move shows how traditional networks are leveraging engagement tools on different platforms to connect with the Post-TV Gen. (Tubefilter)
- Sep 04 2019
The NFL is getting on TikTok to reach teen football fans.
The NFL is getting on TikTok to reach teen football fans.As traditional sports continue to battle declining viewership among young demos, the NFL has opened an account on the short form video app TikTok. So far, they’ve posted 12 pieces of content, including a video of San Francisco 49ers’ Marquise Goodwin that was “heart”-ed over two million times. But they won’t just be upping their organic presence; like other brands trying to reach teens, they’re also experimenting with paid opportunities on the platform. (CNBC)
- Aug 13 2019
High costs could be keeping kids from playing sports.
High costs could be keeping kids from playing sports. The Aspen Institute found that the percentage of six-to-twelve-year-olds who regularly play sports has dropped from 45% to 38% over the last decade, up until 2018. The high cost of participation could be the cause. Parents with children who regularly play sports estimate they spend an annual average of $692, and the average household income of these families is $90,908—a far cry from the U.S. average of $59,039. (ESPN)
- Jul 30 2019
Gen Z & Millennials are looking to social media to get up-to-date on their favorite teams, players, and leagues—so we found out exactly which accounts are winning most of their time……
- Jul 22 2019
The ranking of young consumers’ favorite athletes is getting increasingly female—and this name continues to top the list…
- Jul 16 2019
“An epidemic” of early-career injuries has swept the NBA as Gen Z kids start training harder and younger than ever.
“An epidemic” of early-career injuries has swept the NBA as Gen Z kids start training harder and younger than ever. Today’s promising players start as young as 7 and could play more than 1,000 organized games (not counting practices) by the time they’re 19—that’s more than 12 NBA seasons’ worth. Now, the NBA is seeing an uptick in injured players missing games in their first two seasons, while sports doctors have noticed a rise in young people with serious injuries like ACL tears. One expert explains, “Kids are broken by the time they get to college.” (ESPN)