- Jul 13 2012
Superheroes are taking over college campuses through a new partnership with Russel Athletic and Marvel Comics.
Superheroes are taking over college campuses through a new partnership with Russel Athletic and Marvel Comics. The apparel brand will sell t-shirts and hoodies with Marvel characters along with colleges' colors, mascots, and logos. (ESPN)
- Jul 12 2012
The Olympics will certainly win over Millennials this year, especially with the NBC Olympics Live Extra app, which offers bios of athletes, slide shows, video highlights, and other fun facts.
The Olympics will certainly win over Millennials this year, especially with the NBC Olympics Live Extra app, which offers bios of athletes, slide shows, video highlights, and other fun facts. Let the games begin! (The Hollywood Reporter)
- Jul 02 2012
Sports Illustrated and NBC Sports are teaming up to make a TV show about the athletes, sports, and features in the magazine.
Sports Illustrated and NBC Sports are teaming up to make a TV show about the athletes, sports, and features in the magazine. As publications seek to have a larger digital presence, we imagine this will become more and more common just as it has with countless female fashion mags. (AdAge)
- Jun 08 2012
Here’s a look at the first companies to buy into Tumblr’s new ad format, and they reflect two trends we’re seeing among Millennials: occasional luxury spending (Bottega Veneta was the first client) and the growing popularity of soccer (Adidas is debuting a month-long campaign today).
Here's a look at the first companies to buy into Tumblr's new ad format, and they reflect two trends we're seeing among Millennials: occasional luxury spending (Bottega Veneta was the first client) and the growing popularity of soccer (Adidas is debuting a month-long campaign today). (Ad Age)
- Jun 06 2012
Check out these impressive five finalists for the second annual Seventeen magazine Pretty Amazing cover model contest, including an LGBTQ advocate, a record-setting pilot, an empowering soccer star, a ballet phenom, and a fashion philanthropist.
Check out these impressive five finalists for the second annual Seventeen magazine Pretty Amazing cover model contest, including an LGBTQ advocate, a record-setting pilot, an empowering soccer star, a ballet phenom, and a fashion philanthropist. The winner will be announced in September and appear on the October cover of the magazine. (Seventeen)
- May 31 2012
Chevrolet has decided to skip Super Bowl advertising this year in favor of sponsoring the Manchester United football club.
Chevrolet has decided to skip Super Bowl advertising this year in favor of sponsoring the Manchester United football club. Chevy says the move is to position itself as an international brand, but we think it's also a good strategy to reach global-minded Millennials in the U.S. who are a growing group of fans of the sport. (AdAge)
- May 31 2012
Football stars aren’t the only students getting lured away from their college careers with signing bonuses — tech companies are threatening to poach the best and brightest engineering students with cash and gifts because the industry is in desperate need for workers.
Football stars aren't the only students getting lured away from their college careers with signing bonuses — tech companies are threatening to poach the best and brightest engineering students with cash and gifts because the industry is in desperate need for workers. (WSJ)
- Apr 20 2012
Hulu is adding four original shows to its lineup in hopes of attracting big advertisers and becoming an even larger entertainment hub with content that can’t be found on TV.
Hulu is adding four original shows to its lineup in hopes of attracting big advertisers and becoming an even larger entertainment hub with content that can’t be found on TV. Most of these upcoming programs are aimed at Millennials including a comedy about flawed superheroes, a series about struggling musicians, and a show about friendships on the basketball court) (AdAge)