- Jul 22 2019
The ranking of young consumers’ favorite athletes is getting increasingly female—and this name continues to top the list…
- Jul 16 2019
“An epidemic” of early-career injuries has swept the NBA as Gen Z kids start training harder and younger than ever.
“An epidemic” of early-career injuries has swept the NBA as Gen Z kids start training harder and younger than ever. Today’s promising players start as young as 7 and could play more than 1,000 organized games (not counting practices) by the time they’re 19—that’s more than 12 NBA seasons’ worth. Now, the NBA is seeing an uptick in injured players missing games in their first two seasons, while sports doctors have noticed a rise in young people with serious injuries like ACL tears. One expert explains, “Kids are broken by the time they get to college.” (ESPN)
- Jul 11 2019
The NFL’s biggest concern isn’t concussions or Kaepernick—it’s hooking the next generation.
The NFL’s biggest concern isn’t concussions or Kaepernick—it’s hooking the next generation. Accused of “killing” live TV sports, the Post-TV Gen is shifting their content consumption to streaming and social media and the NFL needs to meet them there. Expanding three initiatives they’ve already started will help: continuing to cut down broadcast game lengths, leaning into their digital partnerships with the likes of Twitter and Amazon, and making more licensing deals akin to their Fortnite collab. (SI)
- Jul 02 2019
At Hashtag Sports, the changing role of athletes was a hot topic. For today’s young consumers, pro sports stars aren’t just entertainment on the court and field. Thanks to social media, they’re influencers… Last week,…
- Jun 24 2019
Gen Z and Millennials aren’t giving as much of their focus to traditional sports—so what media brands are young sports fans giving their attention to? We checked our youth brand tracker to find out… It’s…
- Jun 21 2019
Overtime is a startup helping high school athletes go viral, and it wants to be Gen Z’s sports network.
Overtime is a startup helping high school athletes go viral, and it wants to be Gen Z’s sports network. To appeal to the next generation of mobile-based sports fans, Overtime creates short videos that are all about young athletes’ big highlights and athletic feats. They’re distributed on YouTube and social media, where they rack up millions of views. For this young audience, stats and scores are de-emphasized—they require too much patience—and their personality-driven approach could be the future of sports content. (The New Yorker)
- Feb 25 2019
Brands shelled out millions to capture young consumers’ attention during the big game. Did their gambles work? Our youth brand tracker looked at whether Super Bowl commercials can still impact young consumers’ feelings about brands,…
- Feb 25 2019
In the age of advertising ADD, are Super Bowl ads just hype, with even the most memorable spots ineffective in shifting brands’ bottom lines? Our youth brand tracker has collected nearly 75,000 interviews with 13-39-year-olds across…