- Apr 01 2020
After a suspended season, the NBA is having their players compete in a video game tournament.
After a suspended season, the NBA is having their players compete in a video game tournament. Since basketball players can’t play together, they’re moving on to the next best thing: gaming. We’ve already established that the industry is booming right now—and in a move to bring the sport safely to fans, the association is planning to broadcast a 10-day NBA 2K tournament with 16 of the league’s “sharpest” video gamers. The Brooklyn Nets’ Kevin Durant, Utah Jazz’s Donovan Mitchell, four-time All-Star DeMarcus Cousins, and two-time All-Star Andre Drummond are just some of the players who are in-talks to participate. (Yahoo! Sports, Forbes)
- Mar 04 2020
Gen Z is finding the sports content they want to watch on social media—and now those platforms are making sporting events and athletes a bigger focus than ever before (and leaving long games behind)… Gen…
- Mar 03 2020
Facebook spent an estimated $10 million on their first-ever Super Bowl spot. We looked to our youth brand tracker to see if the big game commercial made an impact with young consumers …
- Feb 25 2020
Gen Z and Millennials are upending traditional sports media—and Wave wants to be the future of the space for young sports fans… It’s no secret that Gen Z and Millennial sports fans are watching games…
- Feb 06 2020
TikTok will be using their winning Super Bowl marketing strategy on March Madness and Tokyo Olympics.
TikTok will be using their winning Super Bowl marketing strategy on March Madness and Tokyo Olympics. The short-form video app successfully partnered with brands for the Super Bowl on hashtag challenges and campaigns, and ran their own ads during the game’s live stream. Now, they’re looking to the future for two other major sporting events. YPulse social media monitor shows that TikTok is now one of top 10 social networks among 13-39-year-olds. According to the app, “TikTok is part of the zeitgeist now,” and they’ll “continue marketing at these large tentpole moments.” (WSJ)
- Feb 04 2020
Chipotle’s Super Bowl “TikTok Timeout” challenge reached more than 95 million users.
Chipotle’s Super Bowl “TikTok Timeout” challenge reached more than 95 million users. This year, Chipotle skipped having an ad during the big game, instead using disruptive marketing on the popular app—and it looks like their tactic to target Gen Z worked. The restaurant chain’s branded hashtag challenge starred multiple influencers, and asked users to create their own “February Free Delivery Sundays” ads set to Justin Bieber’s “Yummy.” The effort generated 2.5 million engagements after Bieber shared the campaign with his 230 million fans on Twitter and Instagram, and reportedly reached 95 million on TikTok. (Mobile Marketer)
- Feb 03 2020
During last night’s game, brands had an eye on the next generation. Here are four major marketing trends that stood out, and played to Gen Z viewers… While 17.5 million Americans reportedly skipped work today…
- Feb 03 2020
Snapchat says their app is the way to reach Gen Z and Millennial sports fans.
Snapchat says their app is the way to reach Gen Z and Millennial sports fans. According to a Snap Inc. survey, 75% of users who intend to watch March Madness use the messaging app while watching live sports, nearly 65% of that group will use it to chat with their friends about the games, and more than 60% will update their Stories during the games. They report that Gen Z “uses Snapchat to enhance their live sports experience,” and brands who want to “own” a live sports event should be looking to their tools. YPulse’s data shows that Snapchat is still ranked as a top social media app for Gen Z. (Adweek)