- Feb 06 2020
TikTok will be using their winning Super Bowl marketing strategy on March Madness and Tokyo Olympics.
TikTok will be using their winning Super Bowl marketing strategy on March Madness and Tokyo Olympics. The short-form video app successfully partnered with brands for the Super Bowl on hashtag challenges and campaigns, and ran their own ads during the game’s live stream. Now, they’re looking to the future for two other major sporting events. YPulse social media monitor shows that TikTok is now one of top 10 social networks among 13-39-year-olds. According to the app, “TikTok is part of the zeitgeist now,” and they’ll “continue marketing at these large tentpole moments.” (WSJ)
- Feb 04 2020
Chipotle’s Super Bowl “TikTok Timeout” challenge reached more than 95 million users.
Chipotle’s Super Bowl “TikTok Timeout” challenge reached more than 95 million users. This year, Chipotle skipped having an ad during the big game, instead using disruptive marketing on the popular app—and it looks like their tactic to target Gen Z worked. The restaurant chain’s branded hashtag challenge starred multiple influencers, and asked users to create their own “February Free Delivery Sundays” ads set to Justin Bieber’s “Yummy.” The effort generated 2.5 million engagements after Bieber shared the campaign with his 230 million fans on Twitter and Instagram, and reportedly reached 95 million on TikTok. (Mobile Marketer)
- Feb 03 2020
During last night’s game, brands had an eye on the next generation. Here are four major marketing trends that stood out, and played to Gen Z viewers… While 17.5 million Americans reportedly skipped work today…
- Feb 03 2020
Snapchat says their app is the way to reach Gen Z and Millennial sports fans.
Snapchat says their app is the way to reach Gen Z and Millennial sports fans. According to a Snap Inc. survey, 75% of users who intend to watch March Madness use the messaging app while watching live sports, nearly 65% of that group will use it to chat with their friends about the games, and more than 60% will update their Stories during the games. They report that Gen Z “uses Snapchat to enhance their live sports experience,” and brands who want to “own” a live sports event should be looking to their tools. YPulse’s data shows that Snapchat is still ranked as a top social media app for Gen Z. (Adweek)
- Jan 28 2020
ESPN is increasing their digital focus with over 500 live original shows across their social channels to appeal to young viewers this year.
ESPN is increasing their digital focus with over 500 live original shows across their social channels to appeal to young viewers this year. The sports network has been growing their digital content for the last few years, and this will be their biggest push into online and social programming, after hiring Omar Raja—founder of Gen Z and Millennial-favorite sports news source House of Highlights at the end of 2019. Their digital shows are “different than the shows [they] do on TV,” with a more relaxed and fun tone, and they’re clearly trying to reach Gen Z and Millennials as new sports media brands race to capture the next generations. (InsideHook)
- Dec 27 2019
Colin Kaerpernick’s Nike Air Force 1 sneaker quickly sold out online.
Colin Kaerpernick’s Nike Air Force 1 sneaker quickly sold out online. Nike ranks as one of the top coolest brands among Gen Z and Millennials and YPulse tracked how taking a serious stand was a trend that paid off for the brand. Now their partnership with the athlete is continuing to create buzz and profits for the brand. This latest shoe collaboration features a “not-so-subtle” message: 08 14 16 is engraved on the sole, the date the former NFL player knelt on the ground in protest against the sports association. (CNN)
- Dec 26 2019
YouTubers physically fighting each other is turning into a regular event—thanks to Dazn.
YouTubers physically fighting each other is turning into a regular event—thanks to Dazn. After a successful match between YouTubers Logan Paul and KSI on the sports streaming service, his brother Jake Paul is next to take the ring with his own boxing special against fellow YouTuber and boxer Ali “AnEsonGib” Gib—and more matches between influencers could be planned if they draw in viewers. While Dazn is well-known in the boxing community and has around eight million subscribers globally, they want to reach a younger audience with these YouTuber events. (The Verge)
- Dec 05 2019
The youngest generation wants something different out of their sports coverage—and these media brands are racing to be the future of the industry… Gen Z and Millennial sports fans are watching games differently, and wanting…
- Dec 05 2019
Instagram wants sports stars to sell more merchandise on the app.
Instagram wants sports stars to sell more merchandise on the app. After driving 50% of sales for jackets from Serena Williams’ fashion brand, which could be purchased exclusively through the app with its “Checkout” feature, Instagram has its eyes on even more sports teams and athletes. The app already serves as the primary venue for merch of the NBA’s Los Angeles Clippers, and as shoppable experiences continue to be sought after by younger consumers, shopping is becoming a “main priority for Instagram Sports.” (WSJ)