- Apr 13 2020
YPulse is carefully monitoring COVID-19’s impact on young consumers and how brands can respond. We’ll be providing new data and insights for you weekly to cope with the crisis, including special reports, exclusive data on…
- Jan 27 2020
Tinder is adding a panic button for dates that are going badly.
Tinder is adding a panic button for dates that get scary. To make mobile dating safer, the dating app is investing in emergency services platform Noonlight to add a panic button that notifies authorities if they find themselves in a threatening situation. Before dates, users can log information about their impending meet-up; that data and their real-time location will then be shared with authorities if an alert it hit—but the app’s parent company reports that users are comfortable with trading privacy for safety. YPulse found that 25% of 18-to-36-year-olds have used a dating app. (WSJ, CNN)
- Dec 23 2019
Blindlee is “Chatroulette for dating”—but with a safety guard for female users.
Blindlee is “Chatroulette for dating”—but with a safety guard for female users. YPulse Extended Singledom research shows that young people are taking more time to find “the one,” and they’re also suffering from swipe fatigue. Now, emerging dating platforms are trying innovative ways to keep them interested. Blindlee randomly matches singles for a three-minute icebreaker video with suggested fun topics—like “pineapple on pizza, yay or nay”—to get a conversation going. The video call starts out “100% blurred” (in case anyone decides to be inappropriate) and female users can control the level of blur anytime during the call. If both in the pair are interested, they can continue speaking offline. (TechCrunch)
- Dec 16 2019
Millennials are staying single longer than any other generation—which means more years of dating and looking for the one. They’ve got swipe fatigue, and these platforms want to help…
- Oct 10 2019
With many Millennials staying single through their 20s, a new life stage is being created where products and services for solo living can thrive…
- Jul 15 2019
Online is the most common place couples meet today.
Online is the most common place couples meet today. According to a study from Stanford and the University of New Mexico, 39% of heterosexual couples met through online channels in 2017, nearly doubling from 20% in 2010. Meanwhile, just 20% met through friends, 11% through coworkers, and 7% through family. The study summarizes that friends and family are no longer the intermediaries that create new relationships, which “is a fundamental social outcome of the Internet.” (Vice)
- Feb 06 2019
Valentine’s Day is coming up, and though young consumers have mixed feelings about the holiday, they’re still planning to spend… More than half (55%) of 13-36-year-olds plan to celebrate Valentine’s Day next week, according to…